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This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work.

Your offer is everything!

We talked about:

Identify what is in your killer offer

Give Massive Social Proof

Create an Extreme Value

Have Big Bonuses

Have Urgency

Have a Done-For-You Component

Risk Reversal and Guarantees

Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle.

Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it.

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Episode description

Episode 4 - Creating a Killer Offer

Episode description