Episode description
Episode description
Why do so many food & drink brands struggle on D2C?
Why do MOJU or SURREAL absolutely kill it ?
Jack Rubin knows D2C better than anyone I know
The D2C Donny
Honour to wax lyzzy about how he’s built Purdy & Figg into a HUGE WHOPPA brand
Love D2C or love Behavioural Science - you’ll love this
ON THE MENU:
1. Charlie Munger’s Lollapalooza Principle for Building HUGE D2C Brands
- Business Model - spend X make Y
- Allowable cost of acquisition
- Contribution on first order
- Future order + continuity plan
2. P&F Behavioural Science Context Reframe: = “Cheapest candle vs. the most expensive cleaning product” + “Give your home a Spa Day”
3. Behavioural Science Secrets behind McDonalds $ 1.2 Million Law Suit “1.2 million is one hourswork for McDonalds”
4. KFC and OGILVY Selling Fries In Australia - how to create intangible value through
- Loss aversion
- Social morning
- Anchoring
- Value pay off
5. Food & Drink Brands YOU MUST “get out of the Super Market Mindset if you want REAL D2C success ”
6. P&F Relentless Focus + Three levers to grow any brand “founders make the mistake of doing all at the same time”
New channel
New products
New markets
7. Founder HACK: “reading a book in the working day is the most underrated hack of all time”| Effective > Efficient. 30000 ft vs. 3 cm problems
8. Why P&F Produce 10000 adverts a week using AIDA “Attention, Interest, Desire, Action”
9. Why Curiosity is the birthplace of creativity = Maximise output NOT input
10. KNOW YOUR MARKET “a bad team will win a good market, a good team will lose in a bad market”
11. Alex Hormozi D2C Sales Principle; “Time to value” + “Effort to value”: £10,000 Liposuction vs. £10 Fat Loss Book.
12. Alex Hormozi Context Shape Shifting “You believe what you want to believe”
13. Founders Ask yourself: What if we just DO ONE THING WELL for another 5 years?”
14. How AG1 7x Sales using "The Effective Executive"+ Seth Godin’s “Psychographic” vs “Demographic” Rule
15. Leadership Principle: Instinct vs. Intuition “instinct is more physical”. train instinct
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
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🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)