Episode description

Dan Roberge is a results-driven President and CEO of multi-million-dollar international corporation with a key focus on sales, marketing and product development.  His extensive experience in building a company from the ground-up including establishing budgets, marketing image and strategy, business culture, sales processes, support protocols and development of a product tailored to industry needs, makes him a great resource for startups. 

As a co-founder of Gnxcor Inc., Dan helped build a facility management software company from the ground-up.  Including conceptualizing the software offering and all its upgrades, creating a company brand, initializing sales and support procedures, hiring staff and creating roles & responsibilities for a productive growing enterprise.  Initially, Dan designed all the marketing efforts including web presence, maximizing SEO, communication automation, customer retention, social marketing and press releases.  He developed requirements for product upgrades and worked directly with development team to manage timelines and budgets.  He also helped build a finance department to create a reliable and accountable financial model for maintaining a profitable balance sheet, cash flow and effective A/R and A/P including the successful multi-year application for SR&ED credits.  Dan learned everything about the business world with hands-on experience including providing daily sales presentations to thousands of potential customers via web or in person with business owners and C-Level executives among others. 

We talked about: how to find your niche, how to outsmart your competition, scaling the company internationally, finding the stakeholders' pain points and addressing them in order to close sales, how to structure and finance the startup.