Episode description

“If you want to be successful, why are you wasting time thinking about how much you don't want to fail?” It was a simple question that changed how I approached business and life. Fear of failure is very powerful, but what’s more powerful is fear of success.

When I support my clients in their ability to achieve more in life, I ask them what's going through their mind that's preventing them from going after it, whether it’s talking to that attractive person, sending that email to a potential investor or even going to the gym. Among their responses is often, “Well, I don't know what to say" or “What if she doesn't like what I have to say?" People bombard themselves with “what ifs.”

I get it, all these scenarios could possibly happen, but the truth is they haven't yet. Nevertheless, the uncertainty around these “what ifs” takes away your courage and confidence to go and make that move, even knowing it could level up your business and life.

Let me explain why this happens and what you can do about it.

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