Episode description

Melissa and Todd talks about how (and why) they leveraged their best customers to sell and market eWebinar by using the language they used to describe value propositions and how the product solves their problems.

Takeaways: 
•  The moment Melissa realized 1on1 sales was never going to cut it
•  How to extract the best product marketing language from your customers
•  The process of doing customer interviews and deep dives to create a database of marketing language
•  Identifying your best customers and creating an "Ideal Customer Profile" (ICP)
•  What to do with the content you extract and how to get help
•  Why this is the most valuable exercise you can do for your startup

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Subscribe to 'your founder next door', Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places.
• Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.

Thanks for listening!