Chris Hayes on the attention economy

Chris Hayes — author, MSNBC host, and previous guest on Volts — is just out with a new book, The Sirens Call, about the corrosive effects of the modern attention economy. In this episode, he and I dive deep into attention: what it is, when it became commodified, why it is so easy to steal, where industry is looking for new supplies, and how the harried and distracted can defend themselves from the onslaught.