30: A New ABM Use Case: Upsell & Retention w/ Derek Slayton

Account based marketing approaches can have massive impact on your sales efforts, but there can also be a number of missteps along the way.  What can you expect from ABM in the short term and how do you avoid missing early expectations?

Join Derek Slayton, Chief Marketing Officer at Terminus, and our host Samantha as they discuss ABM practices that ensure long term success for both sales and marketing.