Episode description

Businesses large and small have had to change and adapt their business models due to Covid.  You may have found yourself with an all-remote workplace, experienced shifts in consumer expectations, or needed to market products online for the first time. Marketers have had to reprioritize in order to survive.

Join Samantha and her guest Rebecca Grimes, CMO at Ruby.com, as they discuss how a global pandemic has affected not only businesses, but the customers they serve and the importance of building empathy into decision-making.