Episode description

Whether you're a learning professional or a marketer, you're competing for the same thing: attention. Without it, you can't get people to think and act in new ways. Though, there is one big difference between these two professionals. Marketers have been much more successful. Savvy marketers understand that tapping into the psychology of emotions sparks engagement in today's hyper-distracted world. That's a mindset learning professionals need now more than ever before.

Mike Taylor joins us for an engaging conversation about the many things corporate training professionals can learn from marketing professionals. We'll discuss the psychology of our audience and how marketers are better at leveraging their emotional needs with engaging imagery, video, and copywriting skills. You'll leave with a better understanding of how you can still be an instructional designer but improve your effectiveness by thinking like a marketer.

With over two decades of real-life, in-the-trenches experience, designing and delivering learning experiences, Mike Taylor understands that effective learning isn’t about the latest fad or trendy new tools. Known for his practical, street-savvy style; Mike directs learning technology and online learning at Mindset Digital in Columbus, Ohio. He shares what he learns on his website at mike-taylor.org. He also has an MBA from OhioUniversity and a Master's in Educational Technology from San Diego.

Become virtual friends with the IDIODC gang on twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:

Mike: @TMikeT https://twitter.com/tmiket

Brent: @BSchlenker https://twitter.com/bschlenker

Chris: @Chris_V_W https://twitter.com/Chris_V_W

IDIODC: @TeamIDIODC https://twitter.com/TeamIDIODC

Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions.

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