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Today we’re rounding off our series on the business of coffee roasting by finding out how leading roasters establish and nurture their wholesale partnerships.

We'll speak with Colin Morrison, Managing Director, Small Batch Coffee Roasters, Petr Kvasnička, Owner, Father's Coffee Roastery and Alex Spruce, Sales Director, Löfbergs UK, to understand how they market their brand and generate new business, and the ongoing support they provide their wholesale clients.

Credits music: "Měsíc" by David Pomahač in association with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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Episode description

The art and science of building wholesale coffee accounts

Episode description