Episode description

Mark Rittman is joined in the final Drill to Detail Podcast episode of the year by Calvin French-Owen, co-founder and CTO at Segment to talk about Segment's founding story, partner ecosystems and their new customer data platform service, Segment Personas.

analytics.js: The hassle-free way to integrate analytics into any web application (Github.com)

The Million Dollar Engineering Problem (Segment Blog)

Tracking Customer Email Marketing Interactions using Segment Personas and Connections (Rittman Analytics Blog)

Segment Personas product homepage