Fashion Friday: Affordable Fashion in South Africa
Nov 29, 2019•8 min
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Episode description
Despite growing in value terms, the South African apparel and footwear market is decreasing in volume terms. Retailers have employed different business strategies to fuel growth in this struggling economy, including brands moving into bigger department stores and increased promotional activity. A rise in GDP and a slightly optimistic economic outlook could project growth for the apparel and footwear industry in South Africa.
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