On today's episode, I got to sit down with Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, and co-host of the Rocketship.fm podcast!

Here's what we discussed:

• Mike has been involved with early-stage startups since 2005
• Right now, Mike is the Co-Founder of Product Collective and the INDUSTRY conference
• Mike is the co-host of Rocketship.fm podcast. Check it out!
• And he also teaches as an Adjunct Professor
• What Jobs Theory is and Jobs-to-be-Done
• Why customers don't buy our products, they're hiring our products to solve a problem
• The influence of one of the inventors of Jobs-to-be-Done, Bob Moesta
• Baby steps you can take in your jobs-to-be-done journey
• The pushes and pulls of the "struggling moment"
• How anxiety and inertia plays a big role in hiring your product for their job
• Why Empathy drives the Jobs-to-be-done framework

Check our the resource Mike mentioned below: