Spin to Win: Building a DJ Empire with Eddie McDonald Founder & CEO of MAC Agency - podcast episode cover

Spin to Win: Building a DJ Empire with Eddie McDonald Founder & CEO of MAC Agency

Dec 15, 202348 min
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Have you ever spun the decks or found yourself lost in the vibrant nightlife scene, where loud music, brilliant lights, and dancing bodies become one? Well, we've had the pleasure of sitting down with Eddie McDonald, the fearless founder and CEO of MAC Agency. Eddie takes us on his exhilarating ride as a DJ in New York City and reveals how his deep-seated passion for music propelled him to establish his own DJ agency. His intriguing tales of the evolving nightlife scene are not to be missed, particularly if you're curious about the creative process behind the name 'Mac Agency' and his wholesome DJing experiences in Vegas.

If there's one thing we've learned from our chat with Eddie, it's that sincerity, integrity, and a readiness for change are the secret sauce of success. He shares with us the anxiety-riddled periods that pushed him to a pivotal point in his career – a necessary shift that led to the expansion of his company and an exciting venture in Vinyl. This chapter is sure to inspire and educate aspiring DJs and entrepreneurs about the persistent march toward progress, even when faced with seemingly insurmountable challenges.

In this episode, we didn't just stop at DJs and agencies; we also ventured into unique collaborations, untapped demographics, and future business plans. Picture this: an unforgettable encounter with Anderson Paak, a musician and DJ, which culminates in an impressive residency at Park MGM. Now, mix this with a discussion about the often overlooked 35+ demographic in the Las Vegas nightlife scene and how Park MGM is stepping up to accommodate them. Join us for this compelling episode that dives, headfirst, into the world of music, entrepreneurship, and beyond.

Transcript

The Journey of Becoming a DJ

Speaker 1

Welcome to Vegas Circle podcast with your host , paki and Chris . We are people who are passionate about business , success and culture and this is our platform to showcase to people in our city who make it happen .

On today's podcast , we're going to be delving into the journey of what it takes to become a professional DJ and how to build a successful agency with the founder and CEO of Mac agency . We've got Mr Eddie McDonald . Welcome to the Circle brother . Hey fellas , nice to be here .

Speaker 2

Thanks for having me Appreciate it .

Speaker 1

So big fan of you for a long time . Man , I got a chance to see you recently at what ? You didn't know this , but it's Shaq's fundraiser , I know . So my wife and I were there for the second year . You and DJ Peewee and Aniston Pax you guys killed that .

Speaker 2

That was fun . That was fun . It was a half hour set usually like , especially with the vinyl , like the short sets , and there's so much music to explore , so it's always a challenge like , okay , what's going to make the cut ? That was so much fun it was . It was fun , but it flowed really well . And then Shaq coming out and doing the lead the door open .

Speaker 1

That was great . It was hilarious . Yeah , let's talk a little bit about just being a nightlife veteran . So that was where your start was , from my understanding , in York City . You were a DJ , right ?

Speaker 2

That's how you started off in York City , yeah started as a DJ Probably maybe freshman year in high school but before that but really started to dig into it Probably freshman year in high school , like 92 or so 91 . Then landed my first residency in New York in 1998 in SoHo at a place called Jet Lounge .

It was a really kind of like a little bougie , like hard to get in kind of spot , which I knew nothing about . That at the time . I was just like , oh , you want to pay me that much money to go play records and that led me to the Hamptons .

That company was very enterprising and had a lot of venues and that's what led me to Las Vegas when they came out here and started the Light Group .

Speaker 3

At that time DJing was vastly different than it is now . Obviously it's kind of evolved and grew in a totally different beast at this moment . Originally , as you're kind of growing and coming into your own in New York , what kind of led you to ?

One find that as something you wanted to do and then continue to develop your craft , and something that was kind of new at that time ?

Speaker 2

Yeah , well , obviously a love for music is at the heart of it all and it should always be at the heart of it all . You know , it kind of changes and people see all these flashy things on social media and stuff .

But if you really don't have that at the core of what drives you to want to become a DJ , you're missing something and you're missing an integral and very necessary part . But so obviously my love for music , rummaging through my parents' record collection , loved the music that they turned me on to .

It was a lot of Motown in the house and a lot of some good funky style classic rock type stuff . And then I just kind of brought in my horizons from the foundation that those records and just the stuff that I would hear around the house offered me and then went and explored and created my own path and my own journey .

But really in grammar school my best friend at the time , brian Schmitler we would go to grammar school dances and the DJ was this guy , john Rosato , and he was the coolest guy ever . We looked up to him for better or worse , I don't know , I mean because he was a piece of work , but I was like you know what ? This is what I want to do .

I really want to do this and I buckled down and saved every penny when I was whether taking out the garbage at my mother's beauty salon or delivering newspapers or whatever I was doing to make a couple of bucks and went to Sound City in Bayonne , new Jersey , and started when we could do layaway .

If you remember layaway , you give it $20 here , a little $5 here , and eventually I had my entry-level DJ set up with my Belt Drive Gemini turntables and got it all . And I pursued that path ever since . My friend Brian at the time explored different avenues and career choices in life , but I stuck with it and I'm glad I did . It led me to Vegas .

It opened up a whole different world for me and I'm thankful for it .

Speaker 1

Yes , and I love the company name . We were talking about that all the time . Yes , so Mac Agency actually stands for Music Art Artist Connection , correct . So , how did you come up with that name ? Because it's a great name .

Speaker 2

It's a great branding . Quite honestly , if I can be keep it up . No , no , the honesty I was intoxicated I did , and I was just like . I was in the studio and I was like you know , something clicked in my head and one of my close friends , jason Ojeda , who owns this company called Global Audio Systems .

He said to me years ago he's like you know what , eddie , you should just start an agency . You know so many DJs . You got a great network people like you . But at the time I was DJing in Vegas , maybe five nights a week . I was making good money . I wasn't there yet , but I kept it in my back pocket and I was in the studio .

I had a record label at the time , dj Mighty my , and somehow I was like you know what ? My workflow in the studio was shit . It took me forever to make a song and it just wasn't . I was like , all right , this might not be like my thing . I mean , I love it .

I want to be better at it and I'm just like maybe I'll explore that and I'm like , out of nowhere I was like Eddie Mack . People call me Eddie Mack , m-a-c . Is there some kind of what was the term ? I got it wrong .

Speaker 1

An acronym . An acronym , it escapes me all the time An acronym .

Speaker 2

I was like , oh , you know , m-a-c Music Artist Connection yeah , we're connecting people to music artists .

I'm like it's a little on the nose but it had a vibe to it and I was like , oh , and the whole M-A-C thing , and I'm like I have a feeling , if this is the name I choose , people are just going to call it Eddie Mack , they're going to just call it Mack Agency . And it turned out like we changed the logo .

We bought Peter Payton to do this cool kind of street art style sign paint . Yeah , he's a beast . So brought him in to kind of give us a whole new look , set up the DBA and we're just we're now known to everybody as Mack Agency and it definitely has a cool ring to it .

Speaker 3

Yeah , that's a great name , you know , and you know being in Vegas , right , it's definitely a DJ . I would say Mecca and like in America in general , probably not the world , like here . I can only think of maybe two or three places better than Vegas and that dynamic .

Speaker 2

Yeah .

Speaker 3

You know how do you find that high quality talent here ? And then you know one is it . What is the threshold between somebody's entry level and that next tier ? To kind of continue to develop and nurture them .

Speaker 2

Yeah , I mean there is . You know I'm a firm believer in crawling before you walk , going through all the stages to develop yourself as an artist in the DJ booth , learning , especially in Vegas . Don't pigeonhole yourself into one style of music . If you love house music , great .

You better be in the studio , though , because to survive in Vegas is just to stand out , like the house music events . Yeah , you got your EDM and all that stuff . But , like , if you want to do some deeper stuff , you know the opportunities aren't as abundant as they are in the open format world .

I mean open format rules out here , but you know everybody see again the social media stuff and the accessibility . Everybody sees this cool stuff going on . I want to DJ now . Yeah , I mean , you should really approach it the right way .

What I said before is like music should be at the core your love for music and your desire to want to share it with people and put smiles hopefully put smiles on people's faces should be the driving force . All right , get an ass . I mean , that's , that's a perk at times if you're looking for it .

I mean , but that should not be your driving force to be a DJ , nor should just the accolades and all this stuff . I mean , but that's just my , that's my take on it . I'd like everything to be done with integrity , substance and sincerity . So that's what I would tell the DJs like you know , you're not gonna , you're not gonna headline .

You know omnia , like right out the gate . You got to do some lounge gigs , do some shit . I mean , I used to strap a coffin with turntables and a mixer onto my grandfather's Hyundai , put the seat belts through the handles and it would be on the top of my car .

And I drive my little car with a big box on the top and legal as hell to a gig and carry all the records and set up the amps and do all this stuff . And it's grunt work . But you know , mud it builds you , it builds , it's just . That's the . That's the path I would have . I would have never have done it any other way .

Yeah and it was the only way to do it back then . For for a while , I mean , you had to be on your music , you had to have a budget for record shopping and it wasn't cheap , I mean . So you know what you can get for 99 cents on beatport now would be about $11 a rip for each record if you'd buy an import .

So it was definitely a lot of us just broke , even we weren't . You needed a backup plan . You needed to decide that you had to be a side hustle unless you were doing something really special where even after the record shopping you can net a profit after your vinyl hunting .

Speaker 1

You know addiction , you know so really , you know , what I was going to ask you about is like basically , you're finding this talent right . Do you sign them like the music industry would be like , where you actually sign them as a contract on your agency ? Is that how it works ? And you kind of broke the deals for them .

Speaker 2

I mean again , I have no problem saying this we don't have anybody under contract , there's no paperwork on any DJs . My goal is to keep our DJs , or the majority of them at least , so busy that they won't have time to work with anybody else .

And luckily , at least in the Vegas market we have enough opportunity that we can make that happen for a lot of our talent . So , you know , we , we , we kind of do things a little bit different , like , whereas you know some of our you know sister agencies , would you know kind of call and say , hey , what do you got ?

You got anything for this DJ or that DJ . Luckily we've been blessed to be able to control and book . The entire calendar is like a venue would say , well , these are the nights we want DJs and you book , you booked them all .

Speaker 1

Yeah .

Speaker 2

And that's times you know , a solid amount of venues probably were probably approaching , I don't know probably 25 or so venues that we program exclusively in Vegas and and you know when we just broke , probably 400 bookings a month just in Vegas . Yeah , so it's pretty crazy .

Speaker 1

It's a lot . It's a lot man , it's a lot that shows you Vegas just in general , yeah no , yeah , purse , I mean I think it's the most densely populated market .

Speaker 2

as far as , like DJ , dj shifts go , I mean it's pretty insane . I mean it's probably I would say it's probably at the top with you know , I mean you got competing more . You know Miami is very DJ heavy and stuff , and you know New York's make it a big comeback and their presence in the nightlife world and stuff . So that's good .

But Vegas , I've never seen anything like it . It's crazy . They'll book a DJ and for the opening of a soda , can you know ?

Speaker 1

and it's like that's why I think I love so much about Vegas . Yeah , I love it . Go to these restaurants now and they got a DJ in here , like wherever it is , it's always elevating these experiences .

Speaker 2

It's not . You know , the dining experience has evolved and you know I mean , if it's not a DJ , it's a very personally curated selection of overhead music being provided by . You know , it's not just like let's throw out , let's throw this CD on or throw the radio on . It's like it's , it's , it's like a whole , on a whole different level now .

So luckily DJing is a part of that , that , that landscape as well .

Speaker 3

So yeah , and you kind of this model seems very connection oriented and you know , hence the kind of name ? And is it ? You know , is there a lot of competition in that space , that people that are trying to vie for the same DJs that you're going after , and then you also ?

How did you kind of develop that business model to be able to make it profitable for you ?

Speaker 2

We've learning as we go man , it went from , it went really fast and and I didn't have a whole strategy in mind I knew I went to the book DJs because you know it got me out of the DJ booth and I wasn't when I found myself kind of hitting , hitting a wall and just loving the art of DJing but not really loving a lot of the music that I not that it

was bad , it just I didn't connect to it and I didn't want to share stuff that I didn't connect to just

The Evolution of a DJ Agency

for a paycheck .

So if I again it goes back to that sincerity , that integrity , like just kind of like being about it and doing it for all the right reasons , and if it starts to feel like we're , if you're in a DJ booth and you're having panic attacks which I was having , anxiety attacks and I was just like I'm dreading this right now , it's not the DJ , it's not the art

of DJing .

Speaker 3

It's not fun anymore .

Speaker 2

I was like okay this might be the time to pivot . So I just started it and , and you know , we landed this spot in Philly Stratus Lounge , booked that for a while and then , you know , was able to land . Our first account in Vegas was the Dorsey at Venetian , which is now Juliet cocktail room . That .

Speaker 3

I'm yeah , that is rebranded .

Speaker 2

But you know , again I was doing everything on my own . I'm cutting checks . I'm like you know , smoker to join at home . I'm like there's no , I had no office . Really , I'm just learning as I go . I know how to cut a check . I know how to send an invo . Okay , got the basics down .

You know you fast forward to you know late 2018 or so and shit got crazy .

I mean , you know , you know my close friend and mentor , sean Christie , had left when took a position with MGM Resorts International to be executive vice president of events and nightlife or and built a whole team of guys that I've collaborated with over the years under him , and I met with him like the week he started MGM .

We had a great chat and he started throwing some stuff my way and then some more stuff , some more stuff on the record now opens and now booking DJs here . I'm like , oh shit , man , this is a lot of work . And then I bought in you know our old friend that we used to work with at Light Group to do so . Help me with some accounting .

She's like who was doing this prior to you hiring me ? I said me , she's like you were doing all of these invoices , all of these checks , all the payables receivable . I said me she's , I don't know how you're doing it , I'm dizzy from all this shit right now .

Then I , you know , then I found another need for just more , more manpower and other set of hands , eyes , ears , just brain capacity and the . You know the stars aligned . I ran into an old friend and colleague , omar Galliano , who I knew from back in New York .

We kind of had very similar career paths , him being with the strat strategic group which is now the Tao group , jason Strauss and Noah Teppenberg In Manhattan , in the Hamptons , and I was with Andrew Sasson in Manhattan and in the Hamptons . We were sister properties . Basically they were so close .

I came out here pretty early as far as , like the East Coast migration of hospitality personnel and DJs . I was pretty early on that . Omar came out , opened up Tao , became their corporate program director . You know we didn't see each other a whole lot over the years , but we know we knew each other .

And then I ran into him on the record and as we're saying goodbye , I'm like yo , this is like what are you doing ? Turn around Like , oh , what are you doing now ? Well , I'm doing some consultant work , san Diego , blah , blah , blah blah look up to do some stuff . I said , let's , let's meet up in the office . I just got an office .

I share an office with our friend , John Shector Sheki Green , who's an old time friend and like , basically , and he has a company that does all the overhead music that I'm talking to . When there's not a DJ , you're probably hearing playback prodigy .

Yeah , and it's like it's , it's , it's to have you know he's co founder of the source magazine , very resourceful , very musical , very knowledgeable guy and he we always would pride ourselves . Our first office was like this little corner office right on Dean Martin , little tiny , unsuspecting place .

I'm like there's so much music that you hear in this town that comes from this little 600 square foot space and we really always write pride at ourselves on that . But Omar and I met up , spoke , caught up for about four hours , decided to give it a go and the rest is history .

We're now four years later and we're still rocking and rolling and still learning as we go . As we get more business . We got to figure out new systems to try and make the calendar for the venue programming as efficient as it can be without sucking up so much of our time to do other things too , I mean . But it's also such . It's what we are .

But you know , especially now , you know , since 2020 , since 22 , you know we picked up some significantly elevated talent . So we have all the the blue collar stuff going on with the , with the local and regional DJs grinding it out in the lounges and the restaurants and stuff , and that keeps us so busy .

But we also have , you know , the DJ Peewees of the world and Mayor Hawthorne , now that we have to really you know , go to work for and you know , and that's it . So it's like we're at another , you know , pivotal moment in the company where it's you know . You know , in order to grow , we need some more personnel .

We got to figure something out and we will , because we figured it out along . All along . It's been fun learning . We took our long sit when we needed to , but we learned from them . We've always learned from , you know . You know the .

You know the challenging moments , you know , whether in the DJ booth or in the in the office programming DJs , you know , you know there's always a silver lining .

Speaker 1

So is the vinyl . So talk , talk a little about that , right ? So you have , vinyl is completely separate .

That was something that you were really trying to focus on , right , because you have the regular DJs are using the computers and things like that , and then you got the , what we call the real Right because you're perspective , right , because you come from that background of that's the foundation , right , foundation is you playing vinyl and that that's the real DJ

compared to now , right , yeah is that was that kind of like your business plan to bring the vinyl back to be no , no , it never .

Speaker 2

It never . It was always present in my world as a , as a DJ that came from the vinyl era , but also as a guy that just truly enjoys collecting records and holding them and selling them and reading the liner notes and whatever . I love it , I love it and then . So that was always there . That wasn't what I said , the why I started the agency .

The majority of the talent that we work with is Pretty much exclusively digital but I realized you know , there's a there's a huge resurgence of vinyl , popularity of vinyl . I mean , you can go record shop and that urban outfit is you can go record shopping at the airport , you can go . It's crazy , and vinyl sales have increased about yeah .

Speaker 1

I mean .

Speaker 2

Significantly and the it's the hot they're the highest they've been in like two decades .

Speaker 1

Yeah .

Speaker 2

So you know upon a glance , you know and obviously okay . So when Anderson started DJing , he wanted to do exclusively vinyl as DJ Peewee .

I love it if it , if I , if I have a parted with my vinyl like a lot of my colleagues have done , like , oh , we're gonna digitize everything and you know , put it on discogs or something like that and just go straight digital .

You know , for whatever reason , I wouldn't be able to do it , I wouldn't , I wouldn't , I don't have that in me to part with my records .

Speaker 1

Okay .

Speaker 2

There's such a big part of my life , so if I ever got rid of that , I wouldn't have had that , this amazing opportunity with Anderson , you know . So I'm really thankful that for vinyl in so many ways . Yeah it connected me with my , my favorite artist in the last several decades , and it's it's a surreal opportunity .

But um , you know , we look at our roster and we're like , okay , we got guys on it , we got easy mo be . He only plays vinyl . I mean , he's legendary producer . He's like the only producer to have worked with Biggie and Pac .

He did almost the whole ready to die album and a bunch of stuff from life after death too , as well as he worked with Miles Davis , I mean lost boys . He did Craig Mack flavor in your ear , but he's , he's straight , he's all vinyl , all vinyl and so good , and I connected with him during shutdown . He does , he does a great stream and he still does .

It called the time is time machine sessions and it's , you know , deep house , rare grooves , disco , it's . It's such a dope and you know , luckily we had the opportunity to connect and put them on the site and Efforts to make some moves and stuff , but he's all vinyl . We got stretch Armstrong , who's still in very much in that world , in the 45 ?

I don't know stretch by no , yeah , yeah , yeah , the name , yeah yeah , um scratch bastard Nick bike , who's one of the one of the younger guys on the squad from Canada who just like this masterful , like Remixer and it does a lot of stem edits , but he's very much in that one I'm like . We have a lot .

Long story short is we have a lot of vinyl DJs that carry weight and a talent to this fuck yeah and I'm like and vinyls very popular , so why don't we kind of really really create this little sub roster within Mac . And so , you know , several weeks ago we announced the Mac Mac agency , mac vinyl collective MVC , and that's what we're gonna be doing .

We're gonna be pursuing opportunities , whether it's you know , you know audio like audiophile lounges , listening bars , stuff like Dante's hi-fi in Miami , or I'm trying to , I'm trying to think of some of the other names , you know . You know you got got the gold line bar , which is a peanut butter wolves place in LA .

It's very hot , very , very yeah , and it's like . But also , in addition to that , there's a lot of people that like want to do vinyl that it's just not presented well . So we want to offer service and some guidance and some consultant Work to some venues that want to do it , and we'll know what parameters to explore .

I mean , we're not gonna try and be cool to cool for school if it's gonna just go way over some people's heads . But we also want to get rid of , like , kind of , you know , avoid the kind of generic approach to a vinyl night .

You know , the session , the vinyl sessions or the did it did like something like that like , give it a little style , give it some come , some swag , and stuff like that and and and work with venues like that . We always want to . We don't want to just plug DJs in .

We really truly want to partner with the venues that give us the opportunity to book talent with them . And you know , and we have some exciting stuff coming up . Like you know , with the Durango Opening up , there's gonna be a lot of part of that too , right ? Yeah , yeah , yeah , I mean with my old friends a click hospitality Andy Massey's company who's .

I moved out here for light group and it was Andy Massey and Andrew Sasson , so it's so great to be working with him and the team again . So they have a couple of places opening up . One place is exclusively vinyl and the other is gonna be and that's five nights a week . One will talk with you offline . We were just there .

Speaker 1

We're just I'll tell you it's beautiful . Yeah , I walked out , I walked in a couple weeks ago , really , just there , yeah , really nice , yeah , so , but they're doing some amazing stuff . I wanted to step back just a little bit . How did you meet Anderson pack ?

I'm a big fan of him , yeah , and I seen you guys collab a lot on Playing the vinyl and I've seen you guys in the act to be able to do that .

Speaker 2

How'd you guys meet dude it's ? It's like . Oh , he like if you had , like I question people's Ear drums if they don't have some kind of connection because he takes all the boxes . Man , if you love hip-hop , he's got it for you . If you love R&B and soul , he's got it for you . If you love musicality and just musicianship , he's got it .

He's one of the baddest drummers and I'm like this is it . I'm like this is this is what the world needs is more artists like this . I've been saying it long before he and I ever met .

Silk Sonic Collaboration and DJ Opportunity

So we actually we first met at alibi , very much in passing , oh nice to meet you . I'd already . Yeah , yeah , so the way that . So give you the Cliffs notes version . So I was DJing at alibi . His his song can't come down came out and I was playing the . I just fell in love with it . I mean he did a remix with ti and I would play that .

That was like my , my favorite record to drop . Whether people knew it or not , didn't care .

Speaker 3

Yeah , I'm like this is what this is for shit .

Speaker 2

Yeah , and then like at alibi , at the time all the executives would be kind of at the same table right next to the DJ booth all the time . It's all MGM . This was like the old guard of MGM , so like I've been working with these guys on an office since early 2000 , so it was . I loved it .

Bobby Baldwin , bob man carry that would like all the all the big dogs right there and One night I'm playing come down and Bob man carry stands up . Eddie , who the fuck sings this song ? I said Anderson pack . He's like huh , was he there in the room ? It was a AP , yeah no , no , he wasn't there .

Speaker 3

No , I play it . It's like who the fuck sings this song ? I said Anderson pack .

Speaker 2

He's like play it again . He's like I'm gonna book this fucking guy . I thought it was jeweler , but it was actually haze , the old what jewel used to be , which is one of the one of the last , like it was a light group property and I actually opened that place too .

That was one of the final places I opened for light group before they they kind of got bought out by Haka sangroop and and lo and behold , he did so I got the CAP perform . We still hadn't met . He came through alibi one time and passing quick handshake , that was it .

You're fast forward to post pandemic 2022 , you know , him and Bruno got together to do so sonic over during that time and my girlfriend soxie told me she's like you know , anderson pack just teamed up with Bruno Mars and they're doing this like 70s retro thing called silk sonic . I said you're kidding me .

And then I see , leave the door open and I'm like holy shit . I saw everything like the aesthetic , just everything , the sonics that look . The presentation was so true , so so sincere and such a Proper homage , or just inspiration of that era , which is a big era for me musically and I'm like holy shit , game over . Okay , we come out of cove .

It on the record opens back up , boom , silk sonic . Because it you know Bruno's very close with the MGM team for years , like he's been doing his 24 karat show for for years and he's been a , he's been like MGM family for so long . And they bought the silk sonic residency to what used to be Park Theatre is now dole . They'll be live mm-hmm at Park MGM .

I'm like you gotta be . And we got the after party and on the record which I put the entertainment , the DJs for . I'm like let's fucking go . I'm like this is great , but still I'm like this is just cool shit . Decorated the whole place , decked out , all silk sonic stuff all over the place . I'm like this is , this is sick .

So you know we have a little speakeasy called the vinyl parlor and on the record it's hidden behind a wall of cassette tapes . It holds maybe 40 people .

Speaker 1

Oh , I've been in here . You go there .

Speaker 2

There's records all up on the wall , yeah , and I say I said you know cool little . Yeah , I know exactly what you're talking about . Yeah , so it's such a cool , cool room . So I said , you know , I was just like you know we have right now we have two rooms with DJs but we have this third room , this vinyl parlor thing .

That's such a nod to that analog era . I said we should , at least for these silk sonic after parties , have a DJ in there playing 45s and playing vinyl . So I just went , you know , I pulled , you know the , you know the powers that be at MGM and on the record .

But you know , my buddy , alex , I said I'm gonna , I'm gonna purchase a DJ booth for that room . And I went looking for DJ booths that'll fit turntables and a little mixer battle style , and I found one .

Wasn't too much money , was like 350 bucks , look good , had my boy , you know , print out some silk sonic decals for the and I'm like , all right , then I'm just gonna DJ and I'm like , fuck it , I mean I'll get to play , I'll play 45s and plays music that I love , and I know it's going to be a vibe because that crowd that's like a crowd that you know

you can have a little , you know a little kid their big sister , big brother , mother , grandmother everybody . Everybody will know that it's all like it's just got that , it's got that energy . So I said let's do it . I said I said I'm not going to charge anything for this .

I just I just want to prove my , make sure my concept works like the way I know it's going to work . Then the very first night set it up , very first night , one of the partners with Houston Hospital , houston Brothers Hospitality , dave Weiss , he texted Andy and he's always texted him a picture and he and Andy hit him right back .

He's like oh , hell , yeah , I'm pulling up . And he pulled up like an hour later , came on , played records for two hours and then , like the next day , I got put on text with him and he was just like yo . He's like thank you so much for let me do that I had . I haven't DJed since high school . I love this shit . He's like do you mind if I cut ?

That was on a Wednesdays . Like , do you mind if I come back and rock on on Saturday ? And I said , yeah , absolutely . But he played all 45 . So he's like I don't , I'm not . I never really DJed with the with the 45s before I said say no more . I said I'll build you cases of 12 inch vinyl .

I said if you wanted to send me some playlist , I said , just because of the music that I did , the sound that he are coming out of you , I think I kind of know a good amount of stuff to pull that inspires you , that you connect with .

But he sent me a couple of Apple music playlists that were very helpful to and I that next day I built him like five boxes of records that were waiting for him . He pulled up . We took everybody's phones , locked him up in a yonder case . Bruno pulled up was like the emcee of the night . And it was 40 people , it's like .

It was like I was like , wow , okay . And I'm like , okay , that was dope , okay , you know , keep going . And then I get up . I get a call from an LA number and it was girls . Like this is Crystal Miles .

I work with Anderson Packet Packhouse and you know , I don't know if you know , but we've been booking DJ gigs for him and he wants to know if you'd be down to tour , to travel with him to some of these gigs . And I'm like , let me check , let me check my skin . Yeah , I don't like , yeah , I didn't have to really think about it .

I'm like , yeah , let's go . And you know that our first gig out of Vegas we did , we did something for Soho House during Coachella . It was a Soho Desert House , that was the first outside of Vegas set . And it's like , oh , we got that , we got this LA thing coming up . And then we have a gig in New York .

The LA thing was the Hollywood Bowl for Netflix as a joke festival , like with Dave Chappelle and Erica Bondu , and then , and then actually the the show after the one we did , it was a few days and then Dave's show the next day is when somebody , they , they tackle this guy that was trying to like attack you and then the New York gig turned out to be the

Met Gala and I'm like I got thrown into this

Speaker 3

world . I'm like what is ?

Speaker 2

and everything's happening so fast and I'm like , wow , my head spinning and like the best possible way you could ever imagine , and it just hasn't stopped . It hasn't stopped . That was March of 22 . And I just got back from Miami .

Speaker 1

This is this last year .

Speaker 2

This is just last year . I haven't even yet March will be two years working with AP and his team . Yeah , we just got back from Miami last night .

You know what a great feeling to be prepared for that moment Like you've been working all this time trying to get ready to go and the many and it couldn't have happened with like I would like I wouldn't have been so fast to give an answer if it wasn't for that minute like Anderson , you know .

Speaker 3

I mean it was such because , like when we did it like the .

Speaker 2

it was fluid , the way it happened , like we got our systems in place , we kind of knew , like it just flowed so well , like this is like the most insane shit and then the most natural , like like organic organic shit . Yeah , that's the best .

Speaker 1

Yeah , you can be , able to do that when you put together just organic relationships , they always float the best way . Yeah , no , it was not forced . Yeah no , it wasn't at all .

Speaker 2

It was really , really beautiful man and it's . It's been quite a ride so far and looking to , looking forward for all the future moves with with the we man . Yeah , yeah .

Speaker 1

I'm curious , like just for your perspective , right , Because you've been around , right , Like you said , Miami , New York City . Let's say you were to say to somebody coming to Vegas , what would you tell them to go to to be able to vibe and be able to listen to , you know this style music , Like what would you point them to ?

Speaker 2

Well , I mean , although although I would come off bias , but I mean it's really not about this at all , but I think I'm really proud about what we built . It on the record .

Speaker 1

It's great because it fills in the blanks .

Speaker 2

I mean , you know , every place that opens in Vegas , I mean there it's . You get those 21 to 25 year old girls dancing and that's fine , that's great , and the guys will come this , that

Demographics and Entertainment at Park MGM

the other . But there's a demographic that I feel is grossly overlooked . It's the , you know , 35 and older . So we got money , like there's money they want to spend . They just don't want to feel like completely out of place , like getting cakes thrown at them and stuff like that and that's fine . That's . That's just not their energy , you know .

But where are you going to hear all this ? There's other music that we can play . You know it should be okay to play like an old biggie record or , you know , still play Michael in some of the main rooms , but on the record .

You know , we still do that , we still do the new stuff too , but we have that backyard and we do all the throwbacks and so definitely , I would definitely say , although I'm deeply involved in the place , I would steer a lot of the people in my world on the record .

Speaker 3

But if they say hey , we're looking at .

Speaker 2

We're looking for some EDM vibes on , you know . I mean , you know there's a lot of places , you know that , that are really doing a great job . I mean there's , this is the home of mega clubs , man , I mean zoo . Gomnia . I mean mind blowing , you know sonic and sensory overload experiences happening . So there's plenty of options , but yeah and but .

But also Park MGM in general . I mean between the residencies that we've had Janet Jackson , obviously Bruno and obviously Usher , who's the king of Las Vegas , so they've been just killing it . The the energy it's brought to the city has been great . We're lucky enough again to do the after parties with Usher and his team at the record .

But you know , you know and even you know . You take Brian Newman , brian Newman after dark . Brian is like Gaga's band leader , like Trumpeter , amazing , amazing show . He does usually when Gaga's in town , but sometimes he comes in and it's the closest thing I've seen to like some rat pack shit , like some real like you don't know what's going to go on .

It'll be Brian . Next thing you know they bring in like Robbie Krieger up from the doors or Gaga shit would pull up a lot and perform . And this is a nomad library , I mean it's very intimate . So Gaga's right there and all these surprises .

A lot of jazz legends Terrence Blanchard , ronnie Foster , a lot , of , a lot of stuff that you just don't know what's going to happen , a burlesque component , and it's really cool . So there's there's a lot of shit out here like that for everybody .

Yes , so , but you know again , I'm not trying to be totally biased , but there's a lot of cool shit happening at the park which I'm very that . That's my , that's where I feel most of .

Speaker 1

I got a groove shot out to G squared . You know friend of a friend of the show . He's invited me on record multiple times and got me to see Jada Kiss and all that .

Speaker 2

Oh , you get the Jada show .

Speaker 1

Yeah , multiple times there and everybody that we've told to check out have really enjoyed it . Okay , just from the hip hop side , but it's very intimate . Yeah , it was very intimate in that room you were talking about is really cool , it's great .

Speaker 2

Yeah , and it's not like so much stuff , not just in nightlife , but everything is just so polished and has to be flawless , like how it's so vibrant and stuff . Yeah , so right . Throw a filter on it could be a little rough and on the record it's not like this glamorous place it's , all these little speakeasies .

Looks kind of you're in this little cave with exposed brick kind of facades and you know , but we've , you know , we've done you know Mark Ronson and Questlove and Jazzy Jeff and and on the live entertainment stuff we bought in , you know Red and Math and and Big Boy and Big Daddy , kane , k R S , like that's it's , and we would pack the house .

We did not , you know , we did , you know John Rool and all that stuff and pack , pack , there's a there's a huge market for that stuff now too , and we definitely prided ourselves and kind of fill in that gap where everything was either leaning towards , kind of , you know , this kind of current presentation of like hip-hop vibes and stuff which is fine , but that

you know , not , you know , or just have the core . Yeah , yeah , yeah , yeah .

Speaker 3

Love , yeah , yeah there's that demographic people like us that love me on a record .

Speaker 1

Yeah , yeah , yeah , yeah , yeah with us , we'd be in Vegas circle , right ? So we always talk about people in your circle . Okay , who's in your circle ?

Speaker 2

that's made like the biggest impact for you and maybe speaking into your life oh sure , I mean in my circle , especially in my Vegas circle , but Shawn Christie's been such a huge influence and he's just a wealth of knowledge and he's always a phone call away if I need any advice on you know , just general advice or just definitely business advice , and you know

he's built such a great thing with Carver Road hospitality . They're just crushing it . Just hit the ground running . You know we spoke about it all through shutdown . Yeah , I think I'm gonna do this . Came by , came to see our office , do they want to stay ?

You know I'm like , oh , this is happening , yeah , and just hit the ground running with all the flanker openings that he's done , sort like City , arizona , now , most recently Las Vegas at Mandalay Bay . Okay , you know so much , so much stuff going on man . So he's definitely I would say he's at the top of my list on the D .

On the DJ tips , I mean well , you know DJ never who we just lost recently . He's been musically huge impact on me , huge , like he .

Like getting to DJ with him got me to Vegas because I was at the time just doing , I was heavy on just doing house music and I was like this is what I want to do for that , that's it , that's it , I'm done yeah , and you know , got the opportunity to come play light the original light at man at Bellagio and played and I knew they didn't want just house

all night and what else . So I knew you know watching never in the Hamptons . You know you could play back in black . You could play sweet home , alabama . This is that . This was that ever too like we're approaching like that mashup era to where everything was over back in black , or a fucking sweet home Alabama is like the biggest record you could play .

I'm like okay , but if I had , if I hadn't gotten the opportunity and the privilege to watch him for those years back east , I wouldn't have had that . You know that template to like kind of structure a set and kind of make all these genres kind of .

Speaker 3

You know , kind of intertwine and kind of make sense of it all .

Speaker 2

Yeah , and that got me to be . I mean , that was such a big part . And then you know , I mean Justin Hoffman , another big musical influence on me , who's now still DJ . He does all the top-ranked fights for , for the box and everything and yeah , and so musically those are . Those are two big guys for me . But business why ?

I mean I mean Sean Christie is probably like my sensei , you know , close friend and I'm thankful for all those people . But I would say yeah , yeah there's probably others , but I mean , those are the ones that just are so omnipresent in my in everything that I do , you know .

Speaker 3

So , yeah , that's important to have a few better there and they're going to help you grow as you can deal with the challenges and try to grow to the next level . Yeah , extremely appreciated to have the yeah , imagine , yeah , for sure that also just business advice in general .

Speaker 1

What would you say to somebody ? Because now you've you've launched your own company right and now it's exploded for you , right , yeah , what would you say to somebody that wants to be a business owner or a small business owner really wants to put their vision or dream , you know , to paper and actually execute ? What would you say to them ?

Speaker 2

starve the ego , to quote that good old DJ M quote I believe it was starved ego . Feed the soul , you know , do it if it connects to you . It also connects to my departure , or semi-departure , from full-time DJing into the entrepreneur kind of world . Yeah , be driven by the right things . Don't don't follow the money .

If I you know , if you do things the right way , I'm definitely an affirmed believer in manifestation of things and don't burn bridges . It's a small world , whether you just Especially a shit 1000 . Yeah , I mean I left Vegas in in 2012 .

Yeah , I was hired but was then angel management group which then , while I was in Atlantic City , I moved to Atlanta , back to Jersey , to Atlantic City . Angel management group during that time Turned into Hockison group .

So , I worked at their places , that in Atlantic City we opened HQ , which is now called HQ to , and we had a beach club there and then , like a center bar , I left there and I moved back Um and the casino shut down , so is as successful as the club was and we were crushing it . I mean , we'd have you know of each and Afrojack and all they like .

This is 2011 , 2012 , so we're still in the throes of heavy EDM , popularity and stuff like that , and and the carpet kind of got pulled out from under us . I'm like shit . Well , I'm like it's great to be back on the East Coast and being close to friends and family .

But you know my big connections in my life , you know I got to go back to Vegas and thankfully I never I mean because I , you know , especially back then between you know , self medicating with my issues with alcohol or so just having myself in dark places , and it's still having a little bit of a Jersey temper that surfaces once in a while .

Not so much now , but was then thankful that I didn't burn any bridges because it was those same , the same people that I could have easily kind of , but it heads with that kind of welcomed me back and gave me opportunity . So that's it . I mean it's a , you know and we're not just talking Vegas I mean the industry .

Any industry can be , you know , this big and this big at the same time . So sure you know and yeah , so you know , don't burn bridges , be confident in your and what you bring into the table . Always be willing to learn , because I mean , like I'm thankful we're still , we're still growing , we still have this amazing trajectory .

I'm thankful for it but , like I said , I'm still learning man .

Speaker 1

I don't have this like I don't have this recipe where it's like I'm a good relationship guy .

Speaker 2

I love meeting new people and growing my network Not with any kind of Ulterior motive , I mean . I mean , there's always that trickling , you know , not ulterior motive , but there is some drive behind certain people that I want to , you know , network with .

Speaker 1

But yeah , that's it so many good people in the world , man , especially Vegas , like with us . You know we're just now when we started as five years ago , as you meet so many awesome people here and we want to shed a light on that , so I yeah no . So we always ask everybody about restaurants in Vegas . What's ?

Speaker 3

your favorite .

Speaker 1

Jim of a 12-year vegan . Yeah , I give us something we don't November 29th 2011 .

Speaker 2

I gave up meat and dairy and leather and wool and all that stuff .

Speaker 1

So you gotta give us a good one yeah .

Speaker 2

Well , I , you know , okay , See , it's tough because there's so many good

Exploring Business Growth and Future Plans

restaurants . But I , as I continue to not only learn and grow in the business world , I'm constantly trying to make tweaks to you . You know myself , love and well-being and my girlfriend's a big influence on me . I'm soxie to Michelle , so she , you know , we fine-tuned it even more . We're very , we're almost exclusively organic .

Now the whole seed oil thing we're trying to like . We're hearing all the stuff about that shit . So it's like constantly striving for this perfect restaurant that's plant-based , that's organic . You know that avoids Seed oils and overly processed stuff . I mean , I'm 46 , now be 47 .

I'm starting to , you know I'm when everybody's like , oh , it's harder to lose once you get older . I'm in that mode right now I can eat all the kale I I want , but there's something that I that has to give .

So I gotta like Further audit what I'm ingesting and and she's been very helpful with that and but okay , my favorite restaurant in Vegas shit man , it's kind of tough . I mean , I'm very thankful for crossroads , crossroads kitchen . Yeah , that's at resorts world . It's the first vegan restaurant that's ever existed on the strip .

So it's kind of a monumental it was . It was a big deal for me and I'm there on occasion . I treat myself from time to time . We'll go out there , we'll get takeout and stuff . Yeah great , just for what they bring to the strip . You know , yeah , that's probably if .

Speaker 1

I crossroads . Everybody's ever said that before . Yeah , no good , oh good . I haven't had a vegan on before .

Speaker 2

Yeah , I mean I'll go with that . But there's also a lot of non-vegan restaurants that offer great plant-based menus . I mean my friend Jonathan has owns them Eldorado cantina , they do great . It's a great plant-based options you have you know , toca madera over at crystals and they have a great plant-based menu . Yeah , so I guess that's it .

Speaker 1

I guess my options are a little bit more limited than others .

Speaker 2

I mean prior to that Pre-V , I get it . I mean shit . I mean , I was my first when I first moved out here . I loved Del Monica steakhouse . Which is old , that's the old school shit , then I would like group . I mean fix and stack with mainstays with us . What was that great , that industry .

Speaker 1

I'm disappointed . Fix All the time . Yeah , yeah , good spot . That was a light group spot , yeah .

Speaker 2

so yeah , those were probably my fave , my favorite .

Speaker 1

You gave us a good one , man . I've never heard a cross . What else is on your list , man ? Eddie , what else is in the future , man ? Are you gonna continue to try to work with Anderson and DJ Peewee ? And , yeah , what else are you trying to accomplish ?

Speaker 2

Yeah , I mean a couple of other little Lanes to explore . Like I mentioned , we're gonna be . We're working on some , some merch stuff . Now we got a really good crew that we teamed up with Francis and Unfortunately the company names just escaping me , but I just met him for the first time today .

We're gonna launch Mac wax , which is gonna be a record label that's gonna showcase a lot of the art , the work I don't know about exclusively , but a lot of the work of our DJs who are in the studio making stuff , print up , do some 45s , do some 12-inch pretty cool stuff . And God , I mean who knows ? I mean probably other stuff , I just don't know you .

You know , and just you know , getting the opportunity to work with more artists . I mean , you know , the the Peewee stuff has kind of opened up a whole world for us . Yeah , and put said to vison us that weren't there before

Staying Ahead in Business

. So again thankful for AP and the whole crew and Really excited . We don't know what's to come . There's more shit . Keep an eye out and we're excited for whatever it's gonna be .

Speaker 1

So no , if I listen , is definitely check them out , because I had a great time . I've seen you guys twice now together and this we support you , man and check . So what is um , anything that we forgot to ask you at all that you want to share ?

Speaker 2

I think we cover . I mean I know you , you know , I mean you know Another . Well , one thing , I'll just say another in regards to business and starting a company sure always Stay ahead of the curve a little bit as best as possible . Like you know that we all got hit hard with the pandemic .

Yeah and if you're just gonna have the attitude of just sitting on your hands or playing video games or waiting for the world To get back to normal , you're gonna be left in the dust Because they're gonna be people . I mean not tooting might , but like myself and I don't . It's not what I did .

You know , we pivoted and we took lemons and made lemonade and we turned our office into a studio , yeah , and we started broadcasting DJs via twitch onto into we did the Wednesday spin . But you know , I don't , we don't have to go down that whole rabbit hole .

But the thing is is just always kind of stay a step ahead and and and don't get complacent , don't get too comfy , because shit can happen and and everything changes . So just be nimble , be ready to pivot and explore different ways to stay , stay above water and stay Relevant , or just present , or in business , and and that's it .

Speaker 1

Yeah , we appreciate you .

Speaker 2

So Eddie Mack LV on IG , mack agency LV also on IG . I think my Twitter is the same , or whatever it's called X . Yeah , yeah , wwwmackagencylvcom . We've launched a great new website with Uncaged creative who did a great job . Really thankful for them . And check out our artists , check out our events , give us a holler .

Speaker 1

Yeah , we appreciate you guys , appreciate you man . That was really good Thanks .

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