Episode description

Should understanding Amazon’s motivations be part of your Amazon strategy? What about other industry insights, or category-level insights? The answer is yes to all of the above. In this episode with Xian Wang, VP Retail Insight at Edge Retail Insights, we’ll hear about Amazon’s positioning in the retail landscape, as well as how manufacturers can begin to understand Amazon’s motivations as well as competitive drivers within their own category. And we can’t forget about the importance of your marketshare on Amazon, either, so tune into this episode for a jam-packed lesson on retail data and research.