Episode description

When it comes to high-level selling, there’s one guy that comes to mind - Kevin Donahue. From selling software to top level government security agencies and membership for an A-list mastermind group to skin care products, there probably is nothing that Kevin couldn’t sell. As he puts it, it’s not about the product but it’s about sticking to a system.

I met Kevin four years ago in Costa Rica during an event for personal development and entrepreneurship. He seemed to be your typical surfer dude, but I quickly found out that he is one of the most brilliant minds I’ve ever met, especially when it comes to selling at higher levels and higher prices.

With Kevin’s unmatched ability to network and create relationships, as well as his ability to get deals going and become a major resource for many people, he was able to dominate in every niche that he chose to build a business in. I’ve invited Kevin on the show to share some bacon wrapped strategies for finding and owning your niche as well as using language creatively and powerfully in order to dominate in your niche.

Here’s what we discussed on this episode:

06:50 - Working with government agencies (CIA, FBI, The White House, and the likes) in business development and search engine software

07:35 - Carving out his niche of investigative agencies selling an investigative forensic search engine software

08:44 - Becoming the go-to-guy by dominating his niche

09:09 - Other international organizations Kevin has worked

10:00 - Yogi the Pug: The power of the Internet and Youtube when you have a killer story

11:51 - Kevin’s mini-retirement and reinventing his life

13:03 - “Destroy anything in your life that isn’t excellent.” - Dan Sullivan

14:06 - Working with Joe Polish to grow the Genius Network Mastermind

16:58 - Getting into the skin care and diet supplement business

17:11 - Finding and recognizing powerful systems

19:03 - An “on-demand done for you” business model

20:08 - Why predictable business systems work

20:30 - Profit sharing and responsibilities

22:20 - The ideal profit partner for Kevin’s business

25:19 - Bacon wrapped strategy: How to sell things by understanding your environment

27:13 - The key strategies for effective selling: Psychology, sociology, and assume rapport

28:00 - Touch, move, and inspire

29:30 - Being convincing vs. being compelling

30:15 - Why everyone is looking for superhero in their lives

32:42 - Knowing your niche: Understanding who you can be a hero to

36:38 - Narrowing down your niche

38:10 - Why Kevin choose the skin care business

39:00 - Other projects that Kevin is working on

40:25 - Does equity mean anything?

40:55 - Raising your prices: Putting a powerful wrapper of __________.

43:45 - The power of language: Honda vs. Ferrari

48:07 - Why it takes focus, practice, and action

50:40 - When is the right time to launch a podcast

For more information on Kevin and his business endeavors, visit:

The Executive Sales Source - http://www.executivesalessource.com

Brand Ingenuity Group - http://www.brandingenuitygroup.com

Linkedin - http://www.linkedin.com/in/globalconnector

If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.