Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media Buying - podcast episode cover

Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media Buying

Sep 27, 20161 hr 26 minEp. 121
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Episode description

Brian Kurtz is a true TITAN of direct response marketing.

With a career spanning nearly four decades, he has sent over 1.3 billion pieces of direct mail, mastered the marketing of newsletters and books via direct response television (infomercials), and using e-mail and the Internet in huge numbers.

At the height of his infomercial success, Brian was responsible for buying media in excess of $80 million and sold over three million books via direct response television over a three year period while at the Boardroom.

It doesn't matter if you're just getting started or trying to scale your business to a billion in revenue, Brian Kurtz reveals some time-tested, hard-won lessons that will help you on your journey.

This interview is a real treat because Brian is extremely generous in sharing his wisdom and letting us borrow his brilliance to use in our business.

Some Topics We Discussed Include:

  • Why a product/promotion is not a business and how to make certain you don't get stuck on an endless loop
  • Determining lifetime value, low/medium/high scenarios, customer loyalty
  • Understanding the consumer's “barrier to switch”, the hassle factor and commodities vs. specialty products
  • The 40/40/20 rule and how to use it in your business
  • RFM – Recency, Frequency, Monetary… the 3 most important letters to any direct response marketer
  • Regression modeling and how it relates to Facebook
  • How to cater to your VIPs
  • The difference between the “Intrepreneur” vs. Entrepreneur
  • How to hire the right creatives and copywriters – what to look for and red flags
  • Brian’s Online to Offline to Online method

Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/briankurtz/

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Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media Buying | Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS! podcast - Listen or read transcript on Metacast