Episode description
Episode description
Today it’s time to check in with tech-focused TV news–specifically, the senior field producer for CNBC in San Francisco, Laura Batchelor. In today’s episode, you’ll hear all about Laura’s career, including how she got to San Francisco and first became a television producer. Also, Laura shares what it was like to broadcast news during quarantine, how comms pros should think about pitching stories for TV, versus print, and what it's really like to manage live TV shots when things sometimes (often?) go awry.
Join technology comms pros Becky Buckman and Keyana Corliss as they cut to the heart of today’s tech-news cycle and the general craziness that is high-tech corporate communications right now. With a short, not-too-serious take on the industry - with plenty of humor and irony thrown in - they’ll bring you the best in the biz, across comms and media together, for one-of-a-kind insights and perspectives you won’t hear anywhere else!
Jump straight into:
00:52 - Becoming a very senior film producer: Laura’s fascinating professional journey - “So I got to work with Corey Johnson and Emily Chang and kind of really learn about the companies that are here, like the big ones, you know. Google and Facebook and Amazon.”
3:56 - Covering tech - “I mean right now it is. It is wild. I mean, there are like huge events. You know, the future of free speech could be like changed forever with Elon Musk at the helm of Twitter.”
7:23 - Broadcasting news during Covid times - “So Covid was wild because being in broadcast news, like you're all always here in the studio, in the, in the control room.”
11:57 - The unforgettable experiences in Laura’s career - “You know, this whole collapse of FTX has been, wild to watch and trying to get a better understanding from other CEOs of crypto exchanges.”
16:18 - A little news you can use: How to pitch a broadcast - “Keep it super short. TV is so quick and snappy. So like, I always think like Keyana, when you would pitch me, it would be. Three sentences max, maybe just like a few keywords. And it was so great because I was like, oooh, I'm intrigued.”
21:23 - What working live TV is like - “They had Stewart Butterfield on a live interview happening on tv, and Jared Leto decided to walk up and interrupt our live interview just to say hi to Mr. Stewart Butterfield because he was an investor and wanted to say hi.”
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