Episode description
In this episode, Jay and Ramon discuss content creators, influencers, and content studios.
Some people confuse content creators with influencers and blend them together as one thing.
While it’s true that there are some similarities between the two, there are some key differences.
Creators focus more on the content, centering their attention on high-quality content, while influencers tend to focus more on the sharing aspect of the content.
And what’s this all got to do with content studios?
Well, content studios are typically what brands use to product content. With more brands turning away from in-house content creation it’s important to look at creators and influencers and establish which group is better for your campaign.
We’ll discuss how more brands are turning to creators and influencers and away from content studios. We’ll also discuss how creators and influencers can position themselves as the market continues to shift this way.
For more information on this topic, check out our blog post on this topic:
https://trend.io/blog/content-creators-vs-influencers
If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.