Episode description
Episode description
Episode brought to you by Trend & Finaloop.
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up.
We cover:
1. Overcoming obstacles, fundraising struggles, scaling strategies.
2. Agua fresca innovation, commercialization process.
3. Cultural representation, Working Assembly partnership, Lotteria card motif.
4. Sprouts and Safeway partnerships, focus on Texas and California.
5. Raising capital, following up with investors, breakthrough investment.
6. Hiring and delegating, scaling systems and operations.
7. Farmers market success, pandemic challenges, post-college jobs.
Timestamps:
04:42 Bawi's progression from soda stream to cans.
06:39 Product market validation and self-funding.
13:19 Timing, friendship, and opportunities for growth.
17:58 Salesmanship and persistence in business.
21:11 Initial unfamiliarity with fundraising led to success.
26:47 Involvement of agencies, food scientist, commercialization.
29:25 Fundraising ease with a single check.
34:01 Focus on branding, package design, and cultural representation.
38:14 Feedback leading to branding adjustments.
41:25 Expansion to stores, focus on Texas, California.
45:10 Rapid scaling, easy fundraising, system building.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Victor Guardiola and Jordan Hicks - Co-founders of Bawi
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated