Episode description

Let’s talk about money.

How’d that make you feel? Nervous? Icky? Excited? Opportunistic? Weird?

The very thought of money brings a variety of emotions depending on how you feel about it. And I firmly believe how you feel about money today all goes back to your money story – and every one of us has a money story largely based on how we were raised.

When you build a web design business, you probably don’t realize that you’re subconsciously making business decisions based on your money story. And if that story isn’t pretty…well…it makes sense why it’s hard to charge your worth, raise your rates, build profit, sell with confidence, etc.

So to take a deep dive into the psychology of money and to most importantly, to help you build your business with a mindset of plenty and opportunity, I’m pumped to bring on someone who’s changed their money story from scarce to plenty…Austin Church. He’s the author of the book Free Money - a Guide to Pricing Your Services so You Can Unlock a Better Lifestyle.

His book was referred to me as a MUST READ from a trusted colleague and let me tell ya, after this conversation, I have to agree. Austin’s approach to changing your money mindset is a must for creative business owners. Especially if you don’t come from money. Which, let’s be honest, most of us don’t.

We dig into:

• How our upbringing affects our money mindset today
• Steps you can take to change your money story TODAY
• How the internet opened up the door to different money mindset compared to previous generations
• How to take small steps to build confidence with pricing
• How $100,000 is not a gross goal to get to – but a base standard of living in the West

Highly recommend checking Austin’s book out and connecting with him below.

Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/362

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