Rewind - Kathy Dunlay | The Future of B2B Social Marketing
Episode description
There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends.
Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales & Marketing has over 30 years of strategic marketing experience in the tech and digital spaces. Her firm leverages multi-channel campaigns to generate sales demands and she brings her expertise to answering the big social media marketing questions, including:
- How has B2B social marketing evolved
- What are the most effective ways to utilize social media for sales
- Have we reached the limits of marketing automation
- What is next for social media marketing
- And more
Kathy’s mantra is “don’t implement other people’s best practices, figure out your own.” Listen now to start figuring out what social marketing efforts are right for you.