Looking at app marketing as a spectrum between push and pull. Each developer needs to decide how much they want to interject themselves into a potential customer’s attention. How much do you value your own attention?
Some lessons and storytelling about the extended outage Feed Wrangler experienced this past weekend.
A retrospective on the lessons I’ve learned from 5 years working in the App Store. Five Years in the App Store
An overview of my experience surviving my first government audit and how I try to take a very conservative approach to accounting and tax compliance.
A few lessons for Tuesday’s keynote. We are living in the world of commodity software. The faster we adapt and react to that the better we will be able to continue making the software we love.
Wrap up from Cingleton. Initial reactions and thoughts about Tip Jar In-App Purchases. Some predictions and thoughts about next week’s Apple event.
Looking for unique opportunities and taking risks. Embracing experimentation. The importance of getting up and moving. The Prompt: The Mind of the Underscore Pedometer++
With all the recent discussion about App Store pricing and the sustainability of making a living from the Store I thought it might be constructive to bring actual customers into the conversation. While talking with my wife, Lauren, about what was going on our resulting discussion got interesting. I recorded it and thought I’d post it here. She sits at an interesting intersection between a typical App Store customer and someone who knows the business realities of running an indie app compan...
Thursday, September 26, 2013 - Introducing Pod Wrangler. Looking for places where you have unique experiences or resources that let you make things faster or better. Getting creative for business models to adapt to the ever changing app store environment. Pod Wrangler iOS Version Stats...
As an engineer my tendency is to think that all problems are best solved by cleverness. This week I’ve learned that the reality is that I should not try to solve with cleverness that which can easily be solved with money. Changing a Car Tire while Driving
Tuesday, September 10, 2013 - First Impressions on the iPhone 5s/5c event. Generally it met expectations, which makes me very happy.
Friday, September 06, 2013 - Taking pundit commentary with a grain of salt and a few thoughts about next week’s event. Developing Perspective t-shirt The Inspirational Mug Grain of Salt Origin
Friday, August 30, 2013 - Announcing the first ever Developing Perspective t-shirt. A discussion about how I beta test my apps to get them ready for the store. Developing Perspective T-shirt HockeyApp TestFlight
Wednesday, August 21, 2013 - Understanding the App Transfer process and an overview of Apple’s new affiliate marketing system. #72: Mistakes, Designing Icons and getting Acquired. iTunes Connect Developer Guide iTunes Affiliate Linking...
Friday, August 16, 2013 - Walking through the tricky decision I have made about dropping support for iOS 6 in a lot of my adds. What the new ‘cheaper’ iPhone means for developers in the App Store.
Thursday, August 08, 2013 - A behind-the-scenes look at what it was like to respond to a catastrophic database migration that took down Feed Wrangler. What happened and a few things I’ve learned from the experience. With surprise special guest.
Friday, August 02, 2013 - The release of iOS 7 “This Fall” brings with it a number of challenges. In this episode I try to unpack the tensions between market timing and technical timing. Also, why I think I’ll be more expansive with my iOS adoption than I had originally thought.
Friday, July 26, 2013 - Grab-bag episode. The Developer Portal outage. Deciding the kind of business you want to run. Leverging your past solutions to new problems. Staying with it when you get stuck. Recommending the Çingleton Symposium. Dev Portal Status Honest In-App Purchases Çingleton Symposium 3...
Celebrating 2 years of Developing Perspective. 38 hours of me jabbering on about development. Thanks for putting up with me. Discussing a few principles of solid design that apply very strongly to iOS 7. Contrast, Repetition, Alignment & Proximity. Taken from The Non-Designer’s Design Book (3rd Edition) . First Episode of Developing Perspective, 2 years ago...
Friday, July 05, 2013 - How to get yourself ready for iOS 7 and the changes it will bring. My strategy for using iOS 7 in my daily life. Approaching iOS 7 adoption. iOS 7 Redesigns
Friday, June 28, 2013 - Some reflections on a crazy week scaling Feed Wrangler and the often difficult choices that result of trying to build good products…in a practical way. Pinboard Article
Friday, June 14, 2013 - My overall impressions from the week of WWDC 2013. Lots of opportunities and difficult decisions for developers going forward. Be bold, Be Brave.
Monday, June 10, 2013 - My first impressions from this morning’s Keynote. I recorded this directly after the announcements so that I could talk freely before learning any NDA information.
Thursday, June 06, 2013 General Tips Casey’s WWDC Tips Jeff LaMarche First Timer’s Guide Pick up your badge Sunday Have questions prepared for the Labs Don’t feel like you have to do something in every slot, take care of yourself Etiquette Soapbox AKA: Please, don’t be a jerk at WWDC. Be thankful to the Apple engineers and employees Be considerate of others and your presenter during sessions Make sure all your technology is on Silent (not vibrate) Please, don’t noisily pa...
Thursday, May 30, 2013 - Some of my hopes and desires for what will be unveiled at WWDC regarding iOS 7.
Thursday, May 23, 2013 - A quick survey of my preparation for and process of scaling a backend webservice. Also walk through the process setting up useful monitoring.
Friday, May 17, 2013 - My take on our Semi-Annual discussion about App Store pricing and whether things should change in the Stores.
Friday, May 10, 2013 - My experience of fear and insecurity whenever I launch something and some of the coping mechanisms that I’ve had to developed to get over it and actually ship software.
Thursday, May 02, 2013 - Introducing Feed Wrangler, my latest product. I talk through some of the motivations behind it and how it works. I also talk through why I chose subscription pricing for it. Feed Wrangler Briefs
Wednesday, April 24, 2013 - A few thoughts about this mornings announcement of WWDC 2013 and the way they are handling tickets this year. WWDC Tickets WWDC Apple Design Awards WWDC Student Scholarships
