Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 S how Notes: This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode. Don't miss the weekly Aftershow: Don't miss the aftershow! Join hundreds of other Paid Search Podcast...
May 24, 2021•46 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 S how Notes: This week we’re talking about the most common questions we get from advertisers who are new to Google Ads. Hearing from new advertisers with their goals, questions, and concerns continually gives us insight into the way newcomers are thinking about Google Ads and helps us understand what they’re worried about, what they think is possible, and what they’d like t...
May 17, 2021•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy! About keyword matching options - https://sup...
May 09, 2021•54 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys cover the five rules of keyword quality. They share what the five quality levels are and they give examples of keyword quality levels for multiple industries. Knowing the quality level options can help you select the right kinds of keywords for your campaign goals and your budget. Thanks for listening and enjoy the episode! Search News: Google...
May 03, 2021•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insigh...
Apr 26, 2021•47 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what Smart campaigns are, Smart search campaigns, Smart shopping campaigns, and the advantages and disadvantages of each. They also have some interesting news about a new feature in the recommendations section of Google Ads. Thanks for listening and sharing the...
Apr 19, 2021•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: One to three months into a new Google Ads campaign is a very interesting time. The decisions you make at this point can play a large role in determining how successful your campaign is over the long run. At this point, there are five great questions to ask, and we cover those on today’s episode. Thanks for listening and sharing! Search News: Amazon Surpasses 10%...
Apr 12, 2021•41 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about four of Chris’s favorite PPC hacks. These are areas of Google Ads that people overlook and miss out on data that can provide incredible insights. Topics covered include different data to view on the ad schedule page, the benefits of targeting your locations a certain way, what you can learn from audiences, and a way to use filters t...
Apr 05, 2021•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we have a great Q&A episode! The guys answer questions about how to deal with competition that is willing to bid more than you are, how to get in front of very specific groups of search users, if Lazy Man builds can apply to e-commerce campaigns, and how we approach the lead form extension. Thanks for listening and enjoy the episode! Don't mis...
Mar 29, 2021•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaign and we compare and contrast the differences to a traditional search campaign. We hope you enjoy the epis...
Mar 22, 2021•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Manual bids can be intimidating. Where do I start? How much do I bid? When do I change bids? We hear those questions about manual bidding often. But manual bidding can also be easy. It doesn’t have to be difficult. These three rules for manual bidding will make it easier to do and can also lead to more effective management. We hope you enjoy the episode and than...
Mar 08, 2021•43 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match and broad match modified update. And then they do a deep dive on return on ad spend (ROAS) and determine if it truly is the gold standard of Google Ads....
Mar 01, 2021•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not familiar with, how to test manual bids when you’re running automated bids, and how running broad keywords affects the search terms review process. Thanks for listening and we hope you enjoy the epis...
Feb 15, 2021•37 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to interpret that data. In this episode, we talk about some important columns that we focus on, some that don’t m...
Feb 07, 2021•46 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening and enjoy the episode! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with o...
Feb 01, 2021•50 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode, the guys talk about the old Ad Rank formula, where things stand today, and they show how five common assumptions about ad rank are no longer correct...
Jan 25, 2021•39 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level Google Ads concepts that still help them to this day. And they cover some examples in specific industries. Thanks for listening and enjoy the episode. Don't miss the weekly After Show: Don't...
Jan 18, 2021•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using responsive search ads, how broad keywords can open things up, demographics, and location targeting strategies. Thanks for listening and enjoy the episode. Don't miss the weekly After Show: Don't m...
Jan 11, 2021•43 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some ideas and...
Jan 04, 2021•51 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still works...
Dec 21, 2020•37 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to 10 on nearly every keyword and the clickthrough rates and cost per clicks that these accounts achieve is downright shocking. The guys talk about how ...
Dec 14, 2020•46 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the guys walk you through how to do Lazy Man campaign builds for pure display campaigns. They talk about targeting, settings, ads, bids, and more. This strategy can be a simple, fast, and effective way to start running ads on the Google display network. Thanks ...
Dec 07, 2020•44 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week’s episode is about how to grow your brand awareness with Google Ads. The guys share their thoughts on how to grow your brand awareness by using the Google Ads display network and also by advertising on YouTube. Thanks for listening and for sharing. Enjoy! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid...
Nov 29, 2020•1 hr 8 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Chris and Jason are answering your questions about Google Ads! It’s a huge Q&A episode, and it’s a good one. The guys answer questions about the best way to sort through thousands of search terms, how to make sense of a bunch of conversion data when many of the conversions are not relevant, how to use Google Ads to grow brand awareness, how to deal...
Nov 23, 2020•1 hr 1 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kind of data they focus on when reviewing automated bid tests. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't...
Nov 16, 2020•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match types. In this episode we discuss new ways to think about match types, we equate different types of match ty...
Nov 09, 2020•47 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Jason introduces the BFRLEGFAGAR Strategy and Chris reviews his data and gives his feedback about the strategy. The strategy helped Jason stumble upon a 63% conversion rate in one ad group and a 19% conversion rate in another ad group. And these discoveries were made using this low risk, high reward strategy, which is the best part of the strategy. Enj...
Nov 02, 2020•51 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a huge Q&A episode with some great questions. The guys answer questions about YouTube ads, whether or not they’d like to see a search terms based on impression report, the simplest way to view ad copy, how many keywords should go in an ad group, if Lazy Man Builds work on small campaigns, and more! Thanks for listening and enjoy! Don&ap...
Oct 26, 2020•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Advertisers are always asking us about landing pages. What makes a landing page good? How can I improve my landing page for strong Google Ads results? And so forth. Those questions inspired the guys to put together this perfect landing page checklist that helps advertisers get their landing page to the point of doing no harm so a great Google Ads campaign can ge...
Oct 19, 2020•1 hr 8 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects of setting up and managing a Google Ads account. In this episode, the guys share their favorite parts of Google Ads Editor, tips on how to use Editor to do things faster in Google Ads, and they share some unique tools that you can only do on Editor. Google Ads E...
Oct 12, 2020•50 min•Transcript available on Metacast 
