Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to lower your spend, you should be thinking about ways to lower spend but keep the campaign on and running, instead of pausing your campaign entirely. I...
Oct 05, 2020•50 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part two of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paids...
Sep 28, 2020•41 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part one of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paids...
Sep 21, 2020•55 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys continue their discussion of search terms. They talk about how they review the data on the search terms report and if the recent updates to search terms will change their processes. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for...
Sep 14, 2020•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys discuss the change that’s coming to the search terms report. And they also talk about the major changes to Google Ads over the past few years and how they’ve dealt with them. Thanks for listening and enjoy! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive w...
Sep 05, 2020•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. Thanks for listening and enjoy! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast f...
Aug 31, 2020•47 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about two very difficult search engine marketing situations, when there is not enough search volume for your keywords and even worse, when no one is searching for your product or service. They describe these situations and why they exist and they give some examples. And then they provide some solutions for how to handle these situations. ...
Aug 23, 2020•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. Questions include how to know if more budget will bring in better results, how to manage conversion tracking with lots of clients, how automated bidding compares to manual bidding, and how we use headline 3. Thanks for listening and enjoy! Don't miss the weekly After Show: Don't miss the after ...
Aug 17, 2020•44 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys cover the search impression share metrics and the competitive metrics columns. They talk about how they use the competitive metrics columns day to day, what situations they help them solve, and how these columns help them achieve client goals. It was a fascinating and fun discussion. Thanks for listening and enjoy! Don't miss the weekly A...
Aug 10, 2020•53 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, including what they do with search terms, keywords, bids, and ad groups. Thanks for listening and sharing the show with friends. Don't miss the weekly After Show: Don't miss the after show!...
Aug 03, 2020•54 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys explain what their Lazy Man Google Ads build strategy is, why they do it, and why it’s effective. They walk through an example build, building out a Lazy Man build for a dermatologist. And next week we’ll be talking about the next steps that come with launching a Lazy Man build and how to optimize it after your initial results. Thanks for list...
Jul 27, 2020•1 hr 5 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a Google Ads Q&A episode and answer your questions about manual bidding, how to know what your bids should be, and how to run Google Ads campaigns in multiple languages. Thanks for listening and enjoy! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive...
Jul 19, 2020•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Ever wondered how to optimize a Google Ads account that’s already been running successfully for years? How do you take an account that’s already going great and continue to improve it? In this episode the guys talk about what managing long-running accounts looks like and the kind of management they do on Google Ads accounts that have been running successfully fo...
Jul 13, 2020•53 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Looking for a simple way to think about Google Ads keywords and manage them for successful results? This week on the Paid Search Podcast the guys talk about a color coded keyword strategy that Jason came up with, the red, yellow, and green keyword strategy. The guys explain what the three types of keywords are and how to handle each type. Thanks for listening an...
Jul 06, 2020•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys give an update on the bidding strategies in Google Ads that they’re using these days. They also discuss if close variants are affecting their decision to use manual or automated bids. Thanks for listening and enjoy the episode. Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fan...
Jun 28, 2020•44 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a Q&A episode and answer your questions about Google Ads. The guys answer questions about negative keywords, how your account time zone affects your ad schedule, and how important geo keywords are. Thanks for your questions and keep sending them in over at our website: https://paidsearchpodcast.com/contact-us/ Don't miss the weekly...
Jun 22, 2020•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Listen to the Google Ads Strategy podcast - https://googleadsstrategy.com/ Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This fourth and final episode in the series is about what you can do with the content on your website to help you get great PPC performance. The guys talk about the importance of scannable ...
Jun 13, 2020•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Enroll in Elite Local Ads today - http://elitelocalads.com/ Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This third episode in the series is all about ways to make your website work great visually for PPC. The guys talk about the importance of visual in general, and then they cover tips about videos, picture...
Jun 08, 2020•56 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/ Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This second episode in the series is about how to make your website conversion tracking friendly. Tracking all conversions can take your Google Ads campaign performance to the next le...
May 30, 2020•1 hr 1 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Getting quality traffic and running a great Google Ads campaign is only half the battle. In order for that great traffic to convert and turn into new customers, you also have to have a good website. Why work so hard to get good traffic if the website you take them to is bad and doesn’t convert at a high rate? You have to do both well. This week we’re launching a...
May 25, 2020•46 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week on the PSP Chris walks Jason through two unique campaigns he’s running on Google Ads. One of them focuses on medium funnel keywords, and the other campaign has an interesting pure broad keyword strategy that’s combined with targeted audiences. Jason asks questions about the campaigns and strategies and Chris gives insights into how he came up with the ...
May 16, 2020•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Enroll in Elite Local Ads - http://elitelocalads.com/ Show Notes: Do you ever wonder what your competition is up to in Google Ads? Today on the PSP we talk about how we study our competition in Google Ads. We cover the auctions insights report, how to instantly find out if your competition is horrible at Google Ads, what you can learn from their ads, and much more. Thanks f...
May 11, 2020•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s Q&A the guys answer questions about when to give up on a keyword when it’s not bringing in conversions, how to start over if you need to start your Google Ads advertising strategy again from scratch, and if using locations in the ad copy works and whether it’s worth doing. Thanks for listening and enjoy the show! Weekly After Show: Don't miss...
May 07, 2020•24 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/ Show Notes: Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google ...
May 03, 2020•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s Q&A the guys start off with a question about how they handle exact match variants that come in the search terms report and how to know which ones to add as keywords. Then they answer a question about using a remarketing audience on a search campaign. And then to close the show they answer a question about running ads and keywords in a different la...
Apr 30, 2020•50 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Get your free trial of Kyle Sulerud’s AdLeg Software Suite - https://software.adleg.com/psp Show Notes: This week the guys talk about conversion tracking mistakes advertisers make in Google Ads that end up hurting their performance. These mistakes include not tracking conversions in the first place, getting the conversion settings wrong, and not selecting the correct conver...
Apr 27, 2020•59 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: On today’s question and answers episode the guys answer questions about what hidden metrics they look at to improve performance, their experiences with target impression share bidding and if they use automated bids to get a feel for a campaign before switching to manual, and if th...
Apr 23, 2020•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week we talk the hidden metrics of Google Ads. These metrics give you amazing data insights, and we tell you how to access them and how they can help you make decisions. Thanks for listening and sharing the show, and we hope you enjoy the episode! Weekly After Show: And we in...
Apr 20, 2020•55 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Check out Elite Local Ads - http://elitelocalads.com/ Show Notes: Today the guys answer questions about how to get commercial leads when most of your keywords are producing residential traffic. Getting B2B leads from keywords that produce mostly B2C traffic is a very difficult thing to do, and the guys share their advice on how to solve that issue. They also answer a questi...
Apr 16, 2020•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week it’s time for a great debate! The guys debate whether or not Google Ads professionals should specialize in a small amount of industries, or if they should work for all different kinds of industries. The debate gets heated, but respect is shown throughout the argument. What side are you on? Is it better to specialize or to work for lots of industries? T...
Apr 13, 2020•58 min•Transcript available on Metacast 
