If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on...
Feb 06, 2024•10 min•Ep 1050•Transcript available on Metacast What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy
Feb 05, 2024•9 min•Ep 1049•Transcript available on Metacast What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ...
Feb 02, 2024•16 min•Ep 1048•Transcript available on Metacast New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Liste...
Feb 01, 2024•11 min•Ep 1047•Transcript available on Metacast Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow u...
Jan 31, 2024•16 min•Ep 1046•Transcript available on Metacast “Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video into an ad. The surprising reason some brands are seeing a reach boost on TikTok. And Threads is coming for what’s left of Twitter. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or c...
Jan 30, 2024•9 min•Ep 1043•Transcript available on Metacast Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free holdout left. TweetDeck comes to a Twitter competitor. And the bizarre game of telephone that product marketing bots are playing on X. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media o...
Jan 29, 2024•9 min•Ep 1044•Transcript available on Metacast Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effectiveness, could postal mail be our marketing saviour? Google’s data reduction is somehow giving marketers more data. And the Help Line is back to solve a problem connecting Google Ads to GA4. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of...
Jan 26, 2024•22 min•Ep 1043•Transcript available on Metacast Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchase. The surprising web site that 20% of kids visit. And Instagram finally adds the one feature almost everyone has been asking for since forever. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on soc...
Jan 25, 2024•10 min•Ep 1042•Transcript available on Metacast TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authenticity app has decided its next move: Celebrities. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ...
Jan 24, 2024•10 min•Ep 1041•Transcript available on Metacast LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site address… And TikTok has a nice update for us aging executives. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ ...
Jan 23, 2024•7 min•Ep 1040•Transcript available on Metacast More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates look pretty darn competitive. And the latest U.S. state to put a consumer privacy law in place — how this will affect your business. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Fol...
Jan 22, 2024•8 min•Ep 1039•Transcript available on Metacast Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also: Product placement comes to online videos, a new way to generate leads on LinkedIn. And the first instalment of our digital marketing helpline. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-M...
Jan 19, 2024•15 min•Ep 1038•Transcript available on Metacast That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse. Did Bing’s bet on AI pay off in the search wars? And the new tracking tech that’s as old as our industry itself. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social me...
Jan 18, 2024•11 min•Ep 1037•Transcript available on Metacast Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice updates. Turns out YouTube isn’t to blame for its slow web site. And how did that Snoop Dogg “I just quit smoking” campaign go? Well, not so good. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-...
Jan 17, 2024•12 min•Ep 1036•Transcript available on Metacast Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you actually need to use hashtags on your LinkedIn posts? And the endless cycle of hopelessness, doom, and misery that is Meta’s tech support. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Maker...
Jan 16, 2024•14 min•Ep 1035•Transcript available on Metacast Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI tries to do everything for you. And how hard is TikTok pushing its Shop? So hard, you can get thousands of views for selling literal junk. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers ...
Jan 12, 2024•15 min•Ep 1034•Transcript available on Metacast Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp adds a nice update for social media content managers. And if everything’s digital, what’s happened to SuperBowl ads? Why they’ve only gotten bigger. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision...
Jan 11, 2024•8 min•Ep 1033•Transcript available on Metacast Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More signs that the ad market is stabilizing. And X has a bot problem — but is it of its own making? . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science...
Jan 10, 2024•9 min•Ep 1032•Transcript available on Metacast The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google might be pulling your web site offline in March. And the 16,000 fake ads swarming YouTube that might challenge your belief in generative AI. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ...
Jan 09, 2024•12 min•Ep 1031•Transcript available on Metacast It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ...
Jan 08, 2024•8 min•Ep 1030•Transcript available on Metacast It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ...
Jan 05, 2024•17 min•Ep 1029•Transcript available on Metacast Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science inter...
Jan 04, 2024•6 min•Ep 1028•Transcript available on Metacast Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science inter...
Jan 03, 2024•12 min•Ep 1030•Transcript available on Metacast In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version...
Dec 20, 2023•41 min•Ep 1022•Transcript available on Metacast Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digital customer service. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ...
Dec 19, 2023•13 min•Ep 1025•Transcript available on Metacast The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up for holiday shopping. And the reason French people still giggle a little when you talk about generative AI. . 🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exc...
Dec 18, 2023•11 min•Ep 1024•Transcript available on Metacast Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and serving us ads may actually not be a myth after all. And the policy reversal that’s pissing off a lot of teenage boys. . 🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM!...
Dec 15, 2023•22 min•Ep 1023•Transcript available on Metacast It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer but longer. And how your company’s data may have been shared with OpenAI without you realizing it. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing sci...
Dec 14, 2023•12 min•Ep 1022•Transcript available on Metacast How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All the links on X were broken today. And guys: is ChatGPT okay? Has someone checked in on it lately? . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing sci...
Dec 13, 2023•12 min•Ep 1021•Transcript available on Metacast 
