431 — Sales enablement for sales and marketing teams

All sales training is sales enablement, but not all sales enablement is sales training. In this week’s episode of The Mindtools L&D Podcast , Ross Dickie and Lara are joined by Darren Be zani , Chief Salecologist at Salecology , to discuss: what ‘sales enablement’ means, and why it’s intentionally broader in scope than sales training; what sales enablement is designed to achieve, beyond increased sales ; the role of managers in sales enablement. To learn more about Darren’s work, head to salecol...