Digging Into the Pet Industry™ - podcast cover

Digging Into the Pet Industry™

Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008. 

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Episodes

#84 Getting Ready for Pet Connect USA! - Digging Into the Pet Industry

Send us a text Featured Guest: Poppy Howard-Wall, Organizer of Pet Connect USA About This Episode: In this episode of Digging Into the Pet Industry , we’re thrilled to chat with Poppy Howard-Wall about the upcoming Pet Connect USA Summit , taking place in Los Angeles from December 3-5, 2024. Since its inception in 2018, this event has been a driving force behind connecting the global pet care ecosystem, fostering innovation, and promoting investment in the industry. Episode Highlights: • Discove...

Nov 26, 202434 min

#83 Logistics, Shipping & Global Trade - Digging Into the Pet Industry!

Send us a text Featured Guest: Richard R. Wohlrab Jr., VP of International Logistics at Mariner About Richard R. Wohlrab Jr.: In this insightful episode of Digging Into the Pet Industry , we’re joined by logistics expert Richard R. Wohlrab Jr., a 3rd-generation international freight forwarder and logistics provider. Richard has climbed the ranks in the industry, handling operations, sales, and management, and works closely with many pet product companies. His extensive expertise makes him the pe...

Nov 19, 202436 min

#82 Meet Ina Jones, President of Ava's Pet Palace! - Digging Into the Pet Industry

Send us a text Featured Guest: Ina Jones, President of Ava’s Pet Palace and APP Member About Ina Jones and Ava’s Pet Palace: In this heartwarming episode of Digging Into the Pet Industry , we talk with Ina Jones, the President of Ava’s Pet Palace and proud mom of its young founder and CEO, Ava. Ava’s Pet Palace is a vibrant, health-focused brand known for its organic, premium dog treats made with simple, wholesome ingredients. Each treat is crafted with love and passes the ultimate taste test fr...

Oct 29, 202431 min

#81 Zero to 50 Locations - Woofie's! Digging Into the Pet Industry

Send us a text Featured Guest: Amy Addington, Co-founder and President of Woofie’s Pet Ventures, an Authority Brands Company, and APP Member About Amy Addington and Woofie’s: In this episode of Digging Into the Pet Industry , we sit down with Amy Addington, the co-founder and president of Woofie’s Pet Ventures. Woofie’s started as a local pet care business offering mobile grooming, pet sitting, and dog walking in 2004, and has since grown into a national franchise with 50 locations across the co...

Oct 22, 202433 min

#80 Pilots to the Rescue! Digging Into the Pet Industry Episode

Send us a text Featured Guest: Michael Schneider, Top Dog of Pilots To The Rescue and APP Member About Michael Schneider and Pilots To The Rescue: In this powerful episode of Digging Into the Pet Industry , we highlight the incredible work of Michael Schneider, founder and leader of Pilots To The Rescue (PTTR). This non-profit organization is driven by volunteers and dedicated to saving the lives of at-risk animals. PTTR's mission is to prevent homeless pets from being euthanized by using both a...

Oct 15, 202437 min

#79 Hemp for Pets? Learn from Billy Hatzichristos of Native Ceuticals

Send us a text Featured Guest: Billy Hatzichristos, Founder and CEO of Native Ceuticals (Long Island Hemp) and APP Member About Billy Hatzichristos and Native Ceuticals: In this episode, we welcome Billy Hatzichristos, the visionary behind Native Ceuticals, a company that blends traditional herbal remedies with modern science to provide holistic wellness solutions for pets. Native Ceuticals offers a range of high-quality cannabidiol (CBD) products specifically designed to address various health ...

Sep 17, 202429 min

#78 Are You Consuming Content or Creating it for Your Pet Business?

Send us a text Host: Nancy Hassel, Founder and President of American Pet Professionals About This Episode: In this solo episode, Nancy Hassel dives into a critical question for anyone in the pet industry: Are you creating content, or just consuming it? As the digital landscape becomes increasingly crowded, Nancy emphasizes the importance of being a content creator rather than just a consumer. She shares insights on how producing your own content can set your pet business apart, drive engagement,...

Aug 27, 202415 min

#77 Are you being Demure Promoting Your Pet Business?

Send us a text Host: Nancy Hassel, Founder of American Pet Professionals About This Episode: In this solo episode, Nancy Hassel tackles the trending topic of being demure on TikTok and other social media platforms. While the trend may be taking over, Nancy offers a different perspective: when it comes to promoting your pet business, now is not the time to be demure. Drawing from her experience and insights in the pet industry, she shares why being assertive and confident in your marketing approa...

Aug 20, 202412 min

#76: Consistency is Key, but sometimes life gets in the way.

Send us a text Host: Nancy Hassel, Founder of American Pet Professionals About This Episode: In this special solo episode, Nancy Hassel opens up about the realities of life and how sometimes, despite our best efforts, it can get in the way of consistency. After a brief hiatus, Nancy is excited to return to the podcasting world, bringing with her a renewed energy and a lineup of engaging content. She shares her reflections on the journey, the challenges faced, and the excitement of getting back o...

Aug 13, 20248 min

#75: What It Took to Craft a Revolutionary Dog Crate with Zel Crampton of Diggs

Send us a text Featured Guest: Zel Crampton, CEO and Founder of Diggs and APP Member About Zel Crampton and Diggs: Zel Crampton is the visionary behind Diggs, a brand that revolutionizes dog products by challenging the status quo and redefining what pet parents can expect. As CEO and Founder, Zel has led Diggs to become a game-changing brand known for its innovative, high-quality and beautifully designed pet products that enhance the lives of both pets and their owners. Episode Highlights: Zel C...

Aug 06, 202431 minSeason 3Ep. 75

#74: NASCAR Racing and Rescue Dogs With Laurren Darr & Zachary Tinkle of Left Paw Press

Send us a text Featured Guests: Laurren Darr, Founder of Left Paw Press, and Zachary Tinkle, Professional NASCAR Driver and Founder of the Zachary Tinkle Foundation About Laurren Darr and Zachary Tinkle: APP Member: Laurren Darr, a prolific author in the pet fashion niche, has published numerous books, including Pug children's books and pet-related coloring books. Joining her in this episode is her son, Zachary Tinkle, a professional NASCAR driver who founded the Zachary Tinkle Foundation. Toget...

Jul 30, 202432 minSeason 3Ep. 74

#73: Proven Business Tips From 32 Years in the Pet Grooming Industry With Claudia Cesarotti

Send us a text Featured Guest: Claudia Cesarotti, Founder of Your Copywriting Solution and APP Member! About Claudia Cesarotti: With 30 years of experience in the pet industry, Claudia Cesarotti has excelled in grooming and running her own business. Now, she returns to share her wealth of knowledge and insights, offering valuable advice and tips for groomers. In addition to her grooming expertise, Claudia provides B2B services through her company, Your Copywriting Solution, aimed at helping othe...

Jul 23, 202447 minSeason 3Ep. 73

#72: Sustainable Omega 3’s for Pets From… Algae? With Deena Sisitsky and Tazz Latifi of ZypZyme Omega

Send us a text Featured Guests: Deena Sisitsky and Tazz Latifi of ZipZyme Omega and APP Members! About ZipZyme Omega: ZipZyme Omega introduces a groundbreaking approach to pet nutrition with the world's first and only fresh, unextracted omega-3. This innovative solution surpasses all other omega-3 oils by preserving the natural antioxidative and catalytic enzymes of highly bioavailable phospholipid omega-3. Their proprietary sustainable growth technology ensures that pets receive unparalleled nu...

Jul 16, 202445 minSeason 3Ep. 72

#71: Unleashing the Benefits of Turmeric for Dogs With Gay Jensen of Kangaroo Dogs

Send us a text Featured Guest: Gay Jensen, Founder of Kangaroo Dogs and APP Member About Kangaroo Dogs: Founded in 2016 by Gay Jensen, Kangaroo Dogs is dedicated to enhancing the health and happiness of dogs. Gay's entrepreneurial journey began when she was seeking a healthy option for her own dog to help with the ailments of a senior dog. She was taking turmeric herself and thought how can this be easier for pet parents to give to their dogs without having to make a messy turmeric paste? Gay cr...

Jul 09, 202443 minSeason 3Ep. 71

#70: Bringing Chic, Stylish & Eco-Friendly Pet Travel Products to Market With Ann Greenberg of A Pet with Paws

Send us a text How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manufacturing process to ensure quality at every level. Ann also shares valuable advice for new entrepreneurs looking to launch their very own pet product. Learn mo...

Jan 09, 202437 minSeason 2Ep. 70

#69: Hosting Pet Friendly Events With Dawn Vandaveer of Pet Friendly Fun

Send us a text Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets of all shapes and sizes. Connect with and learn more about Dawn and Pet Friendly Fun here: petfriendlyfun.com Subscribe to our Pet Events Newsletter: https://...

Dec 19, 202335 minSeason 2Ep. 69

#68: Exploring Animal Communication and Healing With Debbie Carole

Send us a text In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in engineering have carried over to her current pet business. Learn more about Debbie, Animal Communication, and Healing here: https://www.debbiecarole.com Subscribe...

Dec 12, 202339 minSeason 2Ep. 68

#67: Pet Photography Tips With Laura Paesano of Laura Pea Photography

Send us a text As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before a pet photo shoot and how far ahead you should book a pet photographer. Connect with Laura here: www.laurapeaphotography.com Grab your calendar here:...

Nov 28, 202337 minSeason 2Ep. 67

#66: How to Have a Successful Pet Sitting Business With Robyn Elman of In Home Pet Services

Send us a text What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd. Learn more about Robyn, In Home Pet Services, and franchise opportunities here: http://www.inhomepetservices.com http://www.facebook.com/inhomepetservices...

Nov 07, 202340 minSeason 2Ep. 66

#65: Digital Marketing for Pet Businesses With Matt Aldrich of Pet Engine Marketing

Send us a text What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike. Connect with Matt and learn more about Pet Engine Marketing here: https://petenginemarketing.com/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Even...

Oct 17, 202333 minSeason 2Ep. 65

#64: Holistic Approach to Pet Grooming With Kristina Robertson of Barkley Square

Send us a text A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services are standing out from the crowd. Learn more about Kristina, Barkley Square Pet Spa, and Barkley Square Pet Care here: http://www.barkleysquare.com/ Grab your cal...

Oct 10, 202335 minSeason 2Ep. 64

#63: Launching a New Pet Tech Product: iPupPee! With Mark Condon

Send us a text How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up with the funding for your own innovative pet start-up! Learn more about Mark and iPupPee here: www.ipuppee.com Here's their presale page: https://presale.ipuppee...

Oct 03, 202335 minSeason 2Ep. 63

#62: Keeping Pets in Their Homes With Tanya Kiesha Thompson and Breakthrough Pet Family Services

Send us a text As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pets and their families can stay together, thus keeping pets out of resource-strapped shelters. Learn more about Tanya, Breakthrough Pet Services, and how you can...

Sep 07, 202345 minSeason 2Ep. 62

#61: Why & How I Started American Pet Professionals

Send us a text A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for our Pet Event...

Aug 22, 202320 minSeason 2Ep. 61

#60: Inside the World of a Pet Journalist With Melissa Kauffman of Dogster and Catster

Send us a text Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet industry has evolved over the last two decades Learn more about Melissa, Dogster, and Catster here: dogster.com catster.com https://www.linkedin.com/in/melissa-kauff...

Aug 17, 20231 hr 8 minSeason 2Ep. 60

#59: Building Your Community of Raving Fans/Followers/Customers

Send us a text Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business. Reach out to us on Instagram: @AmericanPetPros https://www.instagram.com/americanpetpros/ See our mascot Cody on Instagram: @Codythebluenose https://www.instagram.com/codythebluenose/ Grab your calend...

Aug 15, 202317 minSeason 2Ep. 59

#58: How Can Your Town Become Pet Friendly? Karen Bartoszek of Pet Friendly Works

Send us a text How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire economy. She also digs into how your town can become more pet friendly. Learn more about Karen and Pet Friendly Works: www.petfriendlyworks.com Grab your calenda...

Aug 10, 202336 minSeason 2Ep. 58

#57: Taking Advantage of Opportunities (Presented to You)

Send us a text How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for our Pet Events Newsletter: https://americanpetprofessionals.com/peteve...

Aug 08, 202314 minSeason 2Ep. 57

#56: Do You Need an Online Business Manager? Ronalyn Wentz of Pets and Profits

Send us a text How can hiring an online business manager help free up your time so that you can take a vacation, or even just focus on the parts of your business that you love doing? In this episode, Ronalyn Wentz of Pets and Profits discusses what types of tasks an OBM (online business manager) can take off of your plate as well as how and where to find a qualified OBM. To learn more about Ronalyn and Pets and Profits, please visit: petsandprofits.net Grab your calendar here: 2023 Pet Industry ...

Aug 03, 202335 minSeason 2Ep. 56

#55: Ready for the 4th Quarter in Your Pet Retail Store? Janene Nadolny-Jimenez of PetDropShipper

Send us a text Here's how to effectively prepare for 4th quarter now! Janene Nadolny-Jimenez of PetDropShipper joins us to share her tips on how to prepare your pet retail store early and stay on top of things before the busy 4th quarter. You can learn more about Janene and PetDropShipper here: www.petdropshipper.com Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for our Pe...

Jul 27, 202355 minSeason 2Ep. 55
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