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Online influencers, whether popular vloggers or celebrities touting lifestyle brands, have massive impact on like-minded consumers buying habits. These influencers and their audience are digital natives who have no qualms using the internet to buy products from abroad that are not available in their local markets, blurring the boundaries of regional economies. Listen to the podcast for complete insights....
On Saturday 30 May, 2015, Adris Groupa officially signed over their tobacco unit to British American Tobacco in one of the largest acquisitions in Croatian history. This podcast examines the factors motivating the company to sell, the Croatian tobacco market, and the future trajectory of Adris Groupa. Listen for complete insights....
The world’s leading food giant, Nestlé, is facing a food safety scandal in India over its popular Maggi noodles. In India, the Maggi brand is synonymous with noodles, and completely dominates instant noodles with 73% value share. Will Maggi be able to regain consumer confidence and continue its domination in India? Listen to this podcast for complete Insights.
Азербайджан получил право провести первые в истории Европейские игры, открытие которых пройдут 12 июня. Европейские игры станут значимым событием не только для Азербайджана, но и в целом для всей Европы. Для Азербайджана проведение первых европейских игр это возможность показать свою страну с лучшей стороны на глобальной арене.
Azerbaijan received the right to host the first ever European games, the opening of which will take place on 12 June. European games will be a significant event not only for Azerbaijan, but also in general for all of Europe. For Azerbaijan, hosting the first European Games is an opportunity to show their best side in the global arena.
India is set to become the world’s largest population by 2025. This demographic milestone will also result in it being home to the largest female consumer market and the biggest labour force globally. In fact, the working-age population will surpass 1 billion by 2030 providing it with a huge competitive edge over other emerging markets. Yet a large urban/rural divide, skills shortages and unplanned urbanisation means its population dynamics also create challenges....
In the next five years, we expect dietary supplements to outperform vitamins in value sales as consumer emphasis on personal health and healthy habits. Producers need to focus on product positioning, advertising claims, and regulations in emerging markets. Listen to the podcast for complete insights.
The rebound in oil prices reflects increasing demand in China and the falling number of oil drilling rigs in the US, but it is too early to tell whether this rebound is temporary since there is still an oversupply of oil globally. This podcast discusses this trend as well as global events in hard metals commodities and food prices. Listen for complete insights.
African crude oil producers are facing challenges as a result of low oil prices. These countries are facing budget revisions and storage shortages, which mean that they need to look beyond Europe for strategic trading partners. This podcast discusses potential alternative actions plans and strategies. Listen for complete insights.
This podcast examines the performance and future strategies for LATAM Airlines based on the recently released Q1 results statement. Memership in the OneWorld Alliance will help the company strengthen it's international network, giving it strength beyond being the leading regional player. Additionally, updating its fleet of aircraft will help move the company into a more competitive position. Listen to the podcast for complete insights....
Visual merchandising outside of retail outlets has become increasingly important for luxury brands. In this respect, social media has provided a valuable advertising channel, particularly in emerging markets as mobile internet penetration sees rapid growth. Listen to the podcast for complete insights.
New Zealand consumers are turning away from regional and national mainstream beer brands in favor of craft and craft-positioned alternatives. Despite a flat beer market overall, craft brands both owned by major brewers and by microbreweries continue to see growth in the market. Listen to the podcast for complete insights....
Whole Foods recently announced that the company would be launching a low-cost variant of its existing brand targeted at millennial consumers. This move is in line with overall trends in the US grocery market, where discount grocers have seen rapid growth over the last few years. This podcast goes in-depth into the competitive landscape and potential strengths for this new brand. Listen for complete insights....
According to reports, Visa International is in talks to buy its subsidiary, Visa Europe. A deal would benefit both companies, with Visa Europe bringing a sizable payment network to the already vast network of Visa International, and Western Europe is a growing region for card payments in its own right. With an acquisition, Visa could finally become a global network.
In a world with more choices than ever before, effective curation is key. This podcast discusses the growing importance of curation in soft drinks. While consumers demand choice, they also seek guidance, and brands which can provide this—whether they are retailers, foodservice operators, or manufacturers—can reap significant long-term benefits.
Based on ownership statistics, radio is a declining medium. Radio possession rates dropped by a significant percentage between 2009-2014, and listening rates dropped by a third over the same period. Still, global radio ad spend has remained stable. Listen to the podcast for complete insights.
This podcast discusses which countries are the world's top internet performers, looking at internet penetration rates, digital business innovation, and mobile internet access. Looking forward, we expect markets in the Middle East to see major growth in the digital economy as the world moves away from oil dependance. Listen to the podcast for complete insights....