In this episode, I mention the following: a previous Q&A episode on my job transition come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Dec 18, 2019•15 min•Ep 461•Transcript available on Metacast In this episode, I mention the following: my gratitude list episode come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Dec 11, 2019•16 min•Ep 460•Transcript available on Metacast In this episode, I mention the following: come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Dec 04, 2019•10 min•Ep 459•Transcript available on Metacast In this episode, I mention the following: the Armchair Expert podcast Fody's low-FODMAP products the Coach to Coach podcast Powersheets Stash tea come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Nov 27, 2019•13 min•Ep 458•Transcript available on Metacast In this episode, I mention the following: The Empowered Entrepreneur by Elizabeth Cairns come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Nov 20, 2019•11 min•Ep 457•Transcript available on Metacast In this episode, I mention the following: Season 6 of Make Your Way the Slow Hustle mastermind program come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Nov 13, 2019•15 min•Ep 456•Transcript available on Metacast In this episode, I mention the following: morning pages from Julia Cameron's The Artist's Way Katy Peplin on Twitter the Coach to Coach podcast my new book coming out in January 2020 check out what I read on Goodreads come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Nov 06, 2019•13 min•Ep 455•Transcript available on Metacast In this episode, Sara and Katie answer questions submitted by listeners via Twitter. We answer: How do we define success in our businesses now? What metrics did we use to define success in the first year of our businesses? What would we tell our earlier selves about business? What do we do when programs don't fill? How do we decide how to say yes or no to new opportunities? What unexpected hurdles came with setting up our LLCs? Other things mentioned in this episode: the Being Boss podcast the W...
Nov 05, 2019•54 min•Ep 454•Transcript available on Metacast In this episode, I mention the following: come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.
Oct 30, 2019•17 min•Ep 453•Transcript available on Metacast In this episode, I mention the following: my radical self-trust taxonomy come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Oct 23, 2019•12 min•Ep 452•Transcript available on Metacast In this episode, I mention the following: my new podcast Coach to Coach my coach training program come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Oct 16, 2019•11 min•Ep 451•Transcript available on Metacast In this episode, I mention the following: my coach training program a blog post about coaching in higher ed come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Oct 09, 2019•21 min•Ep 450•Transcript available on Metacast In this episode, I mention the following: my new professional website ! come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Oct 02, 2019•11 min•Ep 449•Transcript available on Metacast In this episode, I mention the following: a recent post on saying no The Quarter-life Breakthrough by Adam Smiley Podwolsky come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Sep 25, 2019•10 min•Ep 448•Transcript available on Metacast In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx) We answer: How do we use (or not use) testimonials to market our services? How might testimonials be useful? How are they not useful? What are warm ...
Sep 24, 2019•44 min•Ep 445•Transcript available on Metacast In this episode, I mention the following: come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Sep 18, 2019•10 min•Ep 447•Transcript available on Metacast In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services. Transcript (.docx) We answer: How do we use funnels to encourage our audiences to engage more deeply with our products and services? ...
Sep 17, 2019•53 min•Ep 444•Transcript available on Metacast In this episode, I mention the following: a recent episode on a seasonal planning guide powersheets my virtual writing groups program my 7 Weeks to Radical Self-Trust group coaching program my new book on alternative academic careers a recent blog post about 10 goals I have for the remainder of the year come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to th...
Sep 11, 2019•11 min•Ep 446•Transcript available on Metacast In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails us...
Sep 10, 2019•51 min•Ep 443•Transcript available on Metacast In this episode, I mention the following: my virtual writing groups program come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Sep 04, 2019•11 min•Ep 446•Transcript available on Metacast In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marke...
Sep 03, 2019•48 min•Ep 442•Transcript available on Metacast In this episode, I mention the following: my upcoming writing groups program a downloadable guide for more ease in your work and life as you plan this upcoming season come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Aug 28, 2019•14 min•Ep 446•Transcript available on Metacast In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to aut...
Aug 27, 2019•1 hr•Ep 441•Transcript available on Metacast In this episode, I mention the following: my virtual writing groups program my 7 Weeks to Radical Self-Trust program come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Aug 21, 2019•11 min•Ep 446•Transcript available on Metacast In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the produ...
Aug 20, 2019•54 min•Ep 440•Transcript available on Metacast In this episode, I mention the following: Prolific find me on Goodreads Airtable my current morning pages journal my favorite peppermint tea The Case Against Sugar by Gary Taubes come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Aug 14, 2019•12 min•Ep 446•Transcript available on Metacast In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to ...
Aug 13, 2019•56 min•Ep 439•Transcript available on Metacast In this episode, I mention the following: my first book a branding checklist I'll be using for my rebrand implementation come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show....
Aug 07, 2019•12 min•Ep 438•Transcript available on Metacast In this episode, Sara and Katie begin a season deep dive into all things Marketing! ( insert nervous laughter here ) Marketing can mean a lot of different things. We describe what we discuss what we mean by marketing, especially from our academic perspectives, and the marketing topics we’re going to discuss this season. Transcript (.docx) We answer: What does the word “marketing” mean to us? What does the word “marketing” mean coming from an academic perspective? How do we think about imposter s...
Aug 06, 2019•53 min•Ep 437•Transcript available on Metacast In this episode, I mention the following: my new group coaching program called What's Next last year's description of my Restful July project last year's Restful July debrief the OSU Ecampus research seminars program powersheets from Cultivate What Matters come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me . If you listen to the podcast on iTunes, please take a moment to rat...
Jul 31, 2019•10 min•Ep 438•Transcript available on Metacast