An inspiring podcast series co-hosted by Omar Abbosh and will.i.am Commonly held beliefs about how to drive business growth aren’t going to cut it in today’s era of unprecedented technological and cultural upheaval. Forget things like fast following, cash cow milking and innovating on the “edge.” In each episode, you’ll hear rare insights from courageous leaders who are bravely reinventing reinvention. Omar and will.i.am break some rules and break down how to harness the winds of change to grow your core business, invest in innovation and continuously reinvent - all at the same time - so you can thrive in the digital age.