The Human Experience: How To Make Life Better For Your Customers And Create A More Successful Organization by John Sills About the Book: The essential guide to creating a successful organization by making things easier, better, and more straightforward for your customers. Across all sectors, organizations' fixation with functionality has meant that the 'human' elements of the customer's experience have become neglected. Strict processes and automated procedures have created organizations full of...
Jul 28, 2023•1 hr 26 min•Transcript available on Metacast Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal by Diana Kander and Tucker Trotter About the Book: How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, “This just feels right.” This book is your blueprint for ta...
Jul 21, 2023•54 min•Transcript available on Metacast The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova About the Book: From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees ...
Jul 14, 2023•48 min•Transcript available on Metacast The Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more. Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the ...
Jul 07, 2023•1 hr 11 min•Transcript available on Metacast Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees by David Newman About the Book: This is the sales book you’ve been looking for. You’re already working hard, but there’s too much to do, never enough time, and sometimes you’re not even sure where to begin when it comes to getting in front of the right prospects. You want to sell smarter to today’s buyers, who value empathy, relevance, and intimacy over sales pitches, sales hype, and sales nonsense. You...
Jun 30, 2023•1 hr 29 min•Transcript available on Metacast Breakout Brands: Why Some Brands Take Off...and Others Don't by Jared Schrieber About the Book: The Obstacles... If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus. What can you do to ignite sustainable growth? The Research... What do winning brands do differently? Ins...
Jun 23, 2023•1 hr 26 min•Transcript available on Metacast Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage by Allen Adamson About the Book: Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on the product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the len...
Jun 16, 2023•1 hr 15 min•Transcript available on Metacast The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White About the Book: Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest th...
Jun 09, 2023•1 hr 16 min•Transcript available on Metacast The Frictionless Organization: Deliver Great Customer Experiences with Less Effort by Bill Price and David Jaffe About the Book: Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price ...
Jun 02, 2023•1 hr 18 min•Transcript available on Metacast Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White About the Book: The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs...
May 26, 2023•1 hr 17 min•Transcript available on Metacast The Future Normal: How We Will Live, Work and Thrive in the Next Decade by Rohit Bhargava and Henry Coutinho-Mason About the Book: This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancie...
May 19, 2023•48 min•Transcript available on Metacast Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi, and Jacky Mussry About the Book: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability , a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a g...
May 12, 2023•57 min•Transcript available on Metacast Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up...
May 05, 2023•1 hr 7 min•Transcript available on Metacast Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema About the Book: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing , you’ll learn how to develop, launch, and scale a successful marketing program for your B2B company. Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition. The first edition was named One of the Best Marketing Books of All Time by Book Authority. I have written a new f...
Apr 28, 2023•1 hr 12 min•Transcript available on Metacast Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham About the Book: From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets an...
Apr 21, 2023•1 hr 3 min•Transcript available on Metacast Leading Growth: The Proven Formula for Consistently Increasing Revenue by Anthony Iannarino About the Book: In Leading Growth: The Proven Formula for Consistently Increasing Revenue , veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you’ll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You’ll also define new framewo...
Apr 14, 2023•1 hr 5 min•Transcript available on Metacast Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge About the Book: Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand, and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics, and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it t...
Apr 07, 2023•1 hr 23 min•Transcript available on Metacast Primal Storytelling: Marketing for Humans by Anthony Butler About the Book: “I woke up to my mother’s screams” These are the first words of Anthony Butler’s Primal Storytelling . From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention. Two years into running his own digital agency, Butler was stunned when a new client left. The work was go...
Mar 31, 2023•1 hr 7 min•Transcript available on Metacast Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst About the Book: Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people’s perceptions Why we relate to antiheroes, villains, and...
Mar 24, 2023•1 hr 22 min•Transcript available on Metacast Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Andy Milligan and Simon Bailey About the Book: A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding , written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken, and blatantly false myths that abound in the b...
Mar 17, 2023•1 hr 8 min•Transcript available on Metacast Magic Words: What To Say To Get Your Way by Jonah Berger About the Book: New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships to boosting creativity and motivating teams. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teac...
Mar 10, 2023•48 min•Transcript available on Metacast Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips, and ...
Mar 03, 2023•2 hr 32 min•Transcript available on Metacast Trust Signals: Brand Building in a Post-Truth World by Scott Baradell About the Book: What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways: An accomplished and relevant biography Glowing praise from well-known people on the cover Five-s...
Feb 24, 2023•2 hr 32 min•Transcript available on Metacast Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak About the Book: What if your customers love your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same? In Creating Superfans , award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement ...
Feb 17, 2023•1 hr 14 min•Transcript available on Metacast The Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso About the Book: Increase customer attraction, acquisition, and retention by using technology to create seamless, effective, and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and ...
Feb 10, 2023•1 hr 13 min•Transcript available on Metacast The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein About the Book: Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990s, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. And ...
Feb 03, 2023•1 hr 13 min•Transcript available on Metacast Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount About the Book: In Selling in a Crisis , the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you 55 easy-to-consume tips, techniques, and tactics that are time-teste...
Jan 27, 2023•1 hr 24 min•Transcript available on Metacast Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include: How community relates to the emotional connections developed via social media and content Why demographic, techno...
Jan 20, 2023•1 hr 10 min•Transcript available on Metacast Myths of Social Media: Dispel the Misconceptions and Master Social Media (2nd Ed.) by Michelle Carvill and Ian MacRae About the Book: Everyone knows that social media is free, millennials are all adept social media experts, and businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fiction, and fab...
Jan 13, 2023•1 hr 4 min•Transcript available on Metacast Happy Work: How To Create A Culture Of Happiness by Nicholas Webb About the Book: Every year, highly respected CEOs, leaders, and managers launch, with the very best of intentions, “quality of work life” initiatives. These leaders believe that happy employees are better employees, and they seek to make changes that will fulfill those conditions. Regrettably, despite their high expectations, these programs nearly always fail. The metrics they are designed to improve — productivity, employee engag...
Jan 06, 2023•1 hr 9 min•Transcript available on Metacast 
