The Deep Specialization Podcast

‌

Episodes

‌

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business. You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.

Episodes

Growing Your Agency: The Power of Personal Branding and Vertical Focus

Want to grow your business using your personal brand? My next guest is Adam McChesney, owner of Hite Digital in St. Louis. I recently sat down with Adam, who shared how he uses his personal brand to rapidly grow his agency. He also shares:  Why relying on his personal brand for lead gen has created a content bottleneck in the business.  The importance of attending home services conferences The impact of verticalizing the business His advice to generalist agencies and businesses conside...

Mar 29, 2023•33 min•Transcript available on Metacast

From Generalist to Specialist: The Story of a Platinum Hubspot Partner

Is being a Platinum Hubspot Partner a lasting differentiator? It wasn’t for this agency. I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector.  In this episode, you’ll hear the market forces that provoked them to specialize, why they chose manufacturers as their focus vertical, the details about transitioning from a generalist to a specialist agency, the biggest fea...

Mar 22, 2023•41 min•Transcript available on Metacast

How To Build an 8-Figure Agency In One Vertical Market

Want to know what it takes to become an 8-figure agency in a vertical market? My guest is Chris Yano, the Founder and CEO of RYNO Strategic Solutions I recently sat down with Chris to uncover his insights on scaling his agency to 8 figures by specializing in the home services vertical market. In our conversation, he shares why having a natural connection to the buyer is important, why specializing in a vertical is a competitive advantage, how working with A-list customers in a vertical market cr...

Mar 15, 2023•53 min•Transcript available on Metacast

From Start-Up Marketing Agency to 8-Figure Acquisition: Lessons From the Founder

Want an inside look into how an agency founder landed an 8-figure exit? My guest is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry. In this episode, you’ll hear why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures, why Terry left a great career at a world-famous record label to start his entrepreneurial journey, why focusing on a vertical he already had credibility in led to quick traction and growth, the importance of knowing the ...

Mar 08, 2023•32 min•Transcript available on Metacast

The Road to 8-Figure Success: Specializing to Grow Your Digital Marketing Agency Beyond 7 Figures

Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist? My guest is Cardinal Digital Marketing’s Founder and CEO, Alex Membrillo In this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear w...

Mar 01, 2023•24 min•Transcript available on Metacast

Mastering the Art of Selling to Franchises: A Blueprint for Success

Want to master the art of selling to franchise brands? My guest is Hot Dish Advertising’s CEO and Co-Founder, Dawn Kane. Discover how she grew Hot Dish into the #1 marketing and advertising agency for franchise brands. Hear how building real, authentic relationships within the franchise community resulted in 80% of new business coming from word of mouth. You’ll also hear about franchising’s insider language, the critical role of associations and conferences, and other essential gems for creating...

Feb 22, 2023•44 min•Transcript available on Metacast

Scaling Up with a Multi-Vertical Approach: Lessons from Scorpion

Want to know the secrets of Scorpion’s enormous growth from $20M to $200M in 7 years? My guest is Scorpion’s Chief Growth Officer (sales), Jamie Adams. In this episode, you’ll get a rare peek into Scorpion’s multi-vertical go-to-market strategy. In our candid and revealing conversation, Jamie shares the changes he made to the sales process, building an outbound sales culture, the power of verticalizing a business, how breaking into the Franchise vertical changed Scorpion, and much more.   T...

Feb 04, 2023•2 hr 42 min•Transcript available on Metacast