The "if Maslow had a startup" edition

Zero to Traction is BACK, baby! JDM and Cameron Law are kicking off 2025 with a sassy bang (maybe that’s not the best phrase…). After a two-week hiatus, they’re diving headfirst into the gladiator pit of startup fundraising with the golden pyramid of pitching.

(And a geeky reference to American psychologist Abraham Maslow)

The goal of the hierarchy? Help you align your pitch with what investors actually care about (spoiler alert: it’s not just hockey-stick charts and buzzwords). They break down the essentials of nailing your business fundamentals, refining your communication, and—let’s be real—polishing up the rough edges (aka turds) of your startup story.

And because it wouldn’t be Zero to Traction without a little chaos, the guys sprinkle in some post-holiday updates and reflections on life — Cam’s kitchen has no walls, and JDM can’t make lights work.