EP 95 | The Sunk Cost Fallacy: Why Smart People Make Expensive Mistakes

In this solo episode of Your Project Shepherd, host Curtis Lawson dives into the sunk cost fallacy—a mindset that traps people in bad investments, whether in relationships, careers, or home construction projects. Curtis shares real-life stories of homeowners who stuck with failing builders, wasting time and money instead of cutting their losses. He also explores how this psychological trap affects business owners, hiring decisions, and subcontractor relationships. Don’t let past investments dictate your future—learn how to recognize and break free from the sunk cost fallacy.