Do you run a local pet service business and are curious as to how having a podcast might be helpful? If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast. Greg is proof that podcasts can play a vital role for those in the pet industry and he has used his to grow his business as a dog trainer in a really creative and interesting way. His podcast brings an element of extra support to the pet owners he’s working with, and it’...
Oct 21, 2021•48 min•Ep. 88
Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner? Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to sharing their work online. Putting yourself out there can be scary, and her products and systems are designed to help entrepreneurs overcome this so they can attract more clients and make more sales. T...
Oct 20, 2021•18 min
Would you love to get started with using interviews in your pet business content? Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh. You bring a new face to your audience and it can help you build your following too. In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your content marketing. Key topics and timings in this episode: 2.28: Background to the idea for this podcas...
Oct 14, 2021•26 min•Ep. 87
Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft? Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum. Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media. Pinterest has been a HUGE part of her growth and in this episode she shares everything you need to know to get started. If you were on the fence about trying it, t...
Oct 07, 2021•46 min•Ep. 86
Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right? Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post or a blog even. You’re seen as a trusted source of information from the person who hosts the podcast and it’s vital that you get it r...
Sep 30, 2021•29 min•Ep. 85
I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the podcast this week. Marie’s the inspirational Canine Perspective founder, which works with rescue dogs that help people recover, heal, and rebuild their lives following terrible events. You’ll hear about the rescue dogs that have helped people and how they helped a woman in her 80s who had never safely touched another human being. And about rescue dogs...
Sep 23, 2021•37 min•Ep. 84
Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank? You know what it is you do, how you help your customers and the transformation your services might bring. With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations. But when it comes to putting pen to paper and writing about YOU - you freeze. I know this from experience. Even though I've been a journalist sin...
Sep 16, 2021•21 min•Ep. 83
Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story? Would you love to learn what journalists want? If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine. Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publications AND as a PR in the pet industry. Then she decided to create her OWN magazine. In this episo...
Sep 09, 2021•35 min•Ep. 82
Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time? If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses. Emily is one of the busiest and most productive people I know. She runs a hugely successful Canicross equipment business, K9TrailTime and travels across the country to events. Emily also runs a hydrothera...
Sep 02, 2021•45 min•Ep. 81
Would you love to learn how to get press coverage for your pet business in five days? If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that and it's happening next week! The Get Your Pet Business in the Press challenge is taking place on Monday 30th August to Friday September 3rd. Inside you’ll learn everything you need to get your pet product or service in the media, ranging from local titles to huge pet magazines. In this podcast episo...
Aug 26, 2021•26 min•Ep. 80
Are you struggling to get your pet business found on Google? Maybe Google just doesn’t know that you exist? Don’t worry I have exactly what you need in this week’s podcast with SEO and website optimisation expert Malcolm Maybury. Find out how to go from being invisible on Google search to ranking at the top of the search he’s sharing the secret to keywords, website optimisation. Plus what you can do to improve your website to make Google love it, in a simple easy to understand way. Key topics an...
Aug 19, 2021•41 min•Ep. 79
Do you love listening to podcasts and dream of starting one of your own? Podcasting has grown massively, particularly since lockdown, and there are currently over 2 million podcasts available to tune in to. That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insights. Another study by Statista found 16 million people in the UK were podcast listeners. Having a podcast is an ideal way to give people an insight into who you are, and share your ethos, values and expert ...
Aug 12, 2021•1 hr 17 min•Ep. 78
How much should you give away for free? In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out? Using content marketing to share your knowledge in your given field is a way of building that know, like and trust. It can be hard to know how much you should be sharing, and striking a balance is important. In this episode I cover some of the common questions around working for free and giving away advice for free. There a...
Aug 05, 2021•32 min•Ep. 77
Is your feeling of not being good enough holding back your business? Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’ Perhaps you’re worried about what people will say or criticise something you’ve said? If you were nodding away to any of that then this week’s podcast with performance and mindset coach Osmaan Sharif is a must-listen to help you get out of this way of thinking. Discover why reframing your mindset t...
Jul 29, 2021•55 min•Ep. 76
Are you thinking of starting a small business? Or maybe you've started one recently and have chosen this episode for some wisdom? This month marks 15 years since I first went freelance and I'm sharing what I've learned and the mistakes I've made. Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it! Since 2006 when I left my staff job there has been huge changes in the media, my business and my personal life too. Lots of les...
Jul 22, 2021•51 min•Ep. 75
Would you love to know more about how to have an eco friendly, sustainable pet brand? Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time? It can be really overwhelming considering not just your business but the planet too, there are so many things we feel like we should be doing but it’s knowing where to start. For Plastic Free July I’m speaking to Jo Baker, a sustainability expert, who is sharing everything you need to know to improve your ...
Jul 15, 2021•38 min•Ep. 74
Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull. After a year of unpredictable twists and turns due to the pandemic, you may be feeling a little unsure about how to make the best of the summer months ahead. If you need some inspiration about what content to create for your pet business over the summer then head to this week’s podcast. I’m sharing eleven great content topics that you can talk about in your pet busin...
Jul 08, 2021•32 min•Ep. 73
Are you thinking of setting up a Facebook group for your pet business? Maybe you already have one and it’s a little bit quiet so you want to get it going again? Or you’ve got a group and you’re putting loads of time and effort into it, but you’re feeling like you’re getting nothing back? Perhaps you’re worried that it’s turning into a nightmare and you’re not sure whether you want to carry on with it. Facebook groups can seem like a bit of a beast to tame sometimes, and it’s really easy to feel ...
Jul 01, 2021•39 min•Ep. 72
Is creating regular content for your pet business something you would like to focus on? Maybe you’ve tried a blog, vlog or podcast but haven’t felt it’s worked for you. You’ve put the effort in but maybe ground to a halt because it didn’t feel like it was worth it? If you’re nodding your head, then this podcast episode can help you get on track. We’ll cover why content can help our small businesses reach more people. Plus how to come up with content ideas that will be worthwhile creating, and lo...
Jun 24, 2021•23 min•Ep. 71
Do you want to use Linkedin to attract more clients to your pet business? Maybe you’ve heard of it but don’t have a clue how to use it? Perhaps you have seen other businesses getting wins from LinkedIn but you don’t know where to start? It can seem scary adding another social channel string to our bow as a small business. So that’s why I spoke to the queen of LinkedIn, Helen Pritchard, to find out how you can use it to attract clients and make sales in your pet business. Helen has helped thousan...
Jun 17, 2021•54 min•Ep. 70
Have you ever posted something online either on your website or social media only for people in your industry to lash out? Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor. Putting yourself out there, and putting your content out there, is brave. We are vulnerable, because although we come from a place of trying to be helpful, there is that fear that someone will tear us down. It can make you want to hide away and knock your confidenc...
Jun 10, 2021•32 min•Ep. 69
Do you ever worry about putting information into the public domain as a pet business owner? Perhaps you might be put off sharing advice in case something happens or someone takes exception to what you've said? This week I'm chatting to insurance expert Catherine France about things we need to consider when we're publishing content. Having insurance for your blog could really help get you out of tricky legal situations if they were to ever occur. In this episode Catherine provides a no nonsense a...
Jun 03, 2021•33 min•Ep. 68
Would you love to be more consistent with your pet business content marketing? Perhaps you find it time consuming and it drops to the bottom of the to do list? If that's the case this week's podcast episode is for you whether you're looking to work on a blog, vlog or podcast. It's a rundown of apps, tools and software you can use to make life easier for yourself. From transcribing videos and audio files to finding the right images in seconds, to hosting all your important stuff like lead magnets...
May 27, 2021•28 min•Ep. 67
This week I'm chatting to Carol Ashworth who has 40 years experience as a dog trainer. Carol runs the Walkabout Way and the Walkabout Academy, a mentoring programme for aspiring dog trainers and owners who want to learn how to train their dog. She has been in the industry before the internet, social media and all the fancy things we have today. And in this episode she talks about how to get your pet business out there in as many ways as possible. From having a sign outside your house to running ...
May 20, 2021•45 min•Ep. 66
Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand. It means her name is in front of 40,000 people on social media, really raising her profile as a dog behaviourist. Guest blogging can be the first step in getting your name out there on platforms that aren't your own. It's a nice way to lead into pitching to newspapers and magazines and a way pet business owners can collab...
May 13, 2021•26 min•Ep. 65
When Justine Williams left the RSPCA she decided she wanted to have a greater understanding of why people give up their pets. Having worked in the communications and campaigns department, she'd tried to make sense of the huge problem of dogs being abandoned. Before she had her children, she remembered turning to Mumsnet for help on what to expert and how to adjust her lifestyle. And as a new mum, she spent many a time in the small hours getting advice on forums. Justine realised there wasn't any...
May 06, 2021•35 min•Ep. 64
Working on your own is tough and running a business can feel lonely. So being part of a community such as a group coaching programme or membership can help as you have other people to support you. They understand what it’s like to be your own boss (like never switching off) and if they’re in the same industry, they get what you do too. And this can be really important when it comes to promoting ourselves and our businesses. Putting ourselves out there can be daunting, but when you have other peo...
Apr 29, 2021•29 min•Ep. 63
You can't help but be moved when you hear of the plight of rescue centres across the UK who are struggling for funding. And when Lisette Van Riel lost her job at the start of lockdown she decided she wanted to take action to support shelters. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues faced. Heartbroken at the lack of funding and the many thousands of dogs needing homes, she teamed up wi...
Apr 22, 2021•33 min•Ep. 62
Have you ever taken part in an online challenge? Or thought of doing one of your own? There are challenges for everything from fitness and weight loss to dog training and learning skills to boost your business. Particularly in lockdown there have been so many taking place online. And challenges can be a great way to get fresh eyes on your business too. In this episode I talk about seven things to consider if you're thinking of running a challenge. This episode is ahead of my free publicity for p...
Apr 15, 2021•28 min•Ep. 61
Would you love to learn how to take scroll stopping photos of your pet? To celebrate having fun with your dog while attracting fans and potentially clients too? If so then you will love this episode with accidental online sensation Liz Gregg. Liz is a professional photographer and creator of the @blackwhite.gold Instagram account. The adventures of Elsa, Jeannie and Dolly have led to her being featured by Instagram three times and 45,000 followers. (correct at time of writing) In this episode Li...
Apr 08, 2021•59 min•Ep. 60
