¶ Solar Panel Efficiency and Roof Usage
Hello , welcome to the YEA podcast . And today we have really I would call you one of the bright lights in the industry Thomas Bywater for many years with Jinko and really establishing the brand in Australia , and then now with IKO and again doing a really good job to establishing a brand in Australia . Welcome to the YEA podcast .
Yeah , well , thanks , Marcus , and thanks for the kind words . Not sure if we deserve them , but happy to take it .
No , no , no , mate . I mean seriously . There are a few people in these podcasts where I kind of go he knows quite a bit more than me . I've got to really listen to what he says , and you're one of them . Oh , thank you , no . And you're one of them . Oh , thank you , no .
No , really , when it comes to the technical stuff , I just blabber , and you know actually the background . So what you're saying is I'm a bit of a nerd , Marcus , yeah , but not bad looking for a nerd . Anyway , let's get started . Ike Asola I mean you've left JNCO and went to a new player .
That's a big step , because how long you were with them initially player .
That's a big step , because how long you were with them initially yeah , so built that brand over a decade here in Australia , had a great team there . So we're really lucky in Australia . We've got a lot of talent and , as you were saying before , we had some wonderful women working for us .
We have some wonderful guys of all different backgrounds and we just got the best out of everyone . I think that's why we could do so well and the obvious thing is the technology right . Technology drives a lot of everyone . I think that's why we could do so well and the obvious thing is the technology right Technology drives a lot of this .
So when you have good technology and good people , you sort of can't not succeed .
So when you considered to maybe move to ICO and lead that team in Australia , was the fact that they have some leading technology .
One of the reasons A hundred percent , like I've been watching back contact across its history from the LG and SunPower days and some of the other people doing the Zebra technology , and what I saw with the laser technology that IKO has in terms of manufacturing and what it's going to do for the industry .
It's hard not to get excited about that if you are a nerd , as we mentioned before .
So would you say ? It's a bit like , if you're in the Formula One , that Ferrari knocks you on the shoulder and says , would ? You mind running our team . Is that what Iker did to you ?
Yeah , it's 100% like that , and when you see that kind of thoroughbred horse to make a Ferrari reference how could you not want to be a part of that ? And also for what it can do for Australia , because it means more savings for our mums and dads , it means better pumping for our farmers just all that across the board and less waste for our environment .
So what's not to like ? So you started . How has the first year been ? I think it's been mind-blowing . I've been just humbled by the support from all of our friends in the installer community Around the world . It's been amazing to look at the shift in places like Czech Republic and Germany towards this technology , and even in Japan .
So it's phenomenal to just see that growth and just see that team multiply and also to see the savings that people are getting and the projects they're able to do they couldn't do before Amazing .
So I mean to just clarify all this . So you've got now an ICO panel and this is a little sample of 470 . You're sitting , at that , the industry right now is sitting on average , let's say at a 440 . At that , the industry right now is sitting on average , let's say , at a 440 .
So you're really having a product that gives you , you know , not 10% , but not too far from 10% more output , and is that really important ?
Well , I think the first thing to say is there's always been panels that are excellent on the market . What's different now is you're getting that Rolls Royce quality but at that Toyota price , so we're able to make that cutting edge technology affordable . So that really can't be lost in the conversation .
We need to understand that things that used to be a dollar or what are now at the mass market price . So that's key . The second thing , of course , being efficient . It's worthwhile to break that down . Like what does it mean to be efficient as a solar panel ? It just means you're using the space .
Well , right , I think people forget that efficiency just means the power density on your roof . So if you can get more power on the roof , you can make more energy . So if you're using more power , let's say for your swimming pool , for your EV , your roof's still the same size after you put that swimming pool on .
Being able to make the best use of that roof is where the Ico panels sing .
So basically what you're saying , out of the same physical roof space , an Ico panel can actually give me more electricity because it's got a higher efficiency 100% . But wouldn't some people argue , oh , I've got ample of roof space , who cares , I'll whack another extra panels on , or is a situation like this ?
That was true when we were going one and a half kilowatt , but it's not true right now anymore . What's the truth ?
You're dead right , marcus . I mean anytime you're doing construction . Let's say you were building a shed the bigger you make the shed , the higher the cost . So if you've got more railing , more supports , more clamps , it's going to cost you more to install .
So our products because it's more space efficient , then you're going to use less racks , you're going to take less time and that's going to flow through to the cost to the end user . It's going to leave space free for things like skylights .
So even if you've in the past thought you had a lot of roof , maybe now that you've got batteries on , you need to system twice as big as we were putting in 10 years ago . So we haven't found too many urban sites that are saying I've just got too much space . And the other thing it gives you the elegance too .
So maybe you can put all of the panels away from the street face , maybe you can stay away from shading and obstructions that are just on part of that roof , even though the roof is big . You might have a chimney , you might have a TV or you can stay away from that .
And the other thing is like if you're in a rural environment with heaps of space , maybe you're doing a ground mount . Ground mount is simply poles in concrete , right ? So if you can put in less poles , put in less concrete . That's a benefit as well , right , right ?
right , but I actually subscribe to the theory that while in the olden days people thought the roof was ample , the way that a lot of roofs are designed with hickety-pickety stuff , a lot of roofs are actually not that big .
Yes , and when you think of EV coming , swimming pools being added , teenagers guzzling electricity like nothing , that's why the system size is getting bigger . Is that the reason ?
Yeah , I think that's right that even though ostensibly the roof is very large , you've got those complex hips . So that gangnail plate that made all those trusses possible has just opened the door to a lot of craziness in terms of roof layouts .
So you go to a place like Kellyville or maybe Point Cook in Victoria , you go out to Morayfield in Queensland , you'll see all these houses , huge roofs but lots of little triangles , so actually the roof plane you can put solar on is a little bit constrained .
Thank goodness for MLPE , we can do some of those sites with some of those technologies like Enphase or Tygo and SolarEdge , but in general we're constrained to a part of the roof and not all of it , right ? And as you said , someone suddenly buys an EV now they need more power use , so that roof is at a premium .
I think you could easily say so are you arguing that IKO Panels respects the roof because you use it most efficiently ?
Yeah , I think that's one way to think about it . Respect is so important in dialogue with a customer , and an installer that takes up as little roof as possible is respecting the future needs of that customer , so that's a really good way to put it . I haven't thought about it . Write that down .
Yeah , but look , I actually wonder why , from a building code in Australia , they let you get away with black roofs , which attract more heat and more air conditioning , and also the hickledy-pickledy gabled roofs . I mean , wouldn't the design have to consider the solar efficiency of the roof , because that makes it a more sustainable ?
house You're dead right there , marcus and there's a number of concerns from the industry . So people like Smart Energy Council and SEIAC are trying to integrate solar design with future directions for building codes and just philosophies . Right , so we've got the code is one thing . That's your mandatory requirements .
But we want to have a dialogue with architects just to say , look , don't have a big flat roof that faces south . Or , if you , you do have another plane available for solar .
If you're going to make a house with lots of complex structures , leave a viable area of 20 square meters , 30 square meters that we can put this technology onto and that makes it easier for maintenance and it can make it safer , like if we had a dedicated space with a hook for harnesses or whatever . That can improve the safety outcomes for maintenance .
So we just need to think one or two steps ahead . Let's have some bigger meter boxes too , while we're at it . I'd love to see that . But yeah , you're dead right , marcus . It's a problem for the industry . It's something we need to work on in parallel . In the meantime , our IKO panels , being space efficient , help you make the best use of the roof .
But what you just mentioned , that we should possibly build some safety hooks into roofs . We should really think of some square areas that are flat or slightly tilted north northwest , so that really the house is solar , ready for brand new homes .
I feel like it's a bit like with old cars Nobody thought of the headrest and everybody got whiplashed and the steering wheel normally impaled people because it wasn't collapsing . Oh really , I wasn't aware of that second part , but we're kind of in that Stone Age time still when it comes to solar design in modern homes .
So then you guys have to kind of compensate for that by making the panels smaller to fit into those little grooves . Why are we still so stupid ?
Yeah , it is an open question , but in the meantime we're really committed to keeping a panel on the market that's under two square metres , that's under 22 kilos , that everyone can lift and install and maintain easily . And our panel in fact is one of the smallest on the market . So if you look at , say , a 440 , oftentimes that'll be a 1762 .
Our 470 is 1757 . So it's even smaller than those panels that have less output . And I think that's the best that we can actually do for the industry in terms of making installations flexible .
And when you consider that shading optimization that we have , you can put that in places where there's occasional shade or there's intermittent shade or maybe a stink pipe or something like that .
It still gives you a bit of flexibility to work around those hips that you talked about on the roof and hopefully we can work with our architect friends to just make those roofs more simple in the future
¶ Benefits of Back Contact Solar Panels
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Right right Now . You are known for a high-performance product and there are a lot of advantages and so on and so forth . Now , if I'm an end customer and you want to sell me an ICO panel , give me a summary of why I really should consider that panel .
Yeah . So for the homeowner , Marcus , you're wanting to have longevity , you're wanting to have safety and you're wanting to have , obviously , the energy savings on your building . So the panel itself itself , with its technology , it's a safer product than what's available on the market .
So this is the first time probably we've been able to have a product that steps up the output and power but also delivers some safety and some shade management . So I think for the homeowner , this is one of the safest choices that you can put onto your roof .
And maybe you partner it with other safe technologies , like MLPE for example , and you have like a double safe system , which first time we can offer a double safe system . With this technology , of course , the yield is better . So if I'm a homeowner , at the end of the day I want that bill going down . How do I get the bill down ?
I maximize the energy generation on my roof across the day and I think research has shown experience has shown that the back contact panels , they make more energy per watt .
So even if you had the same size panel and of course ours are better for the size Even if you had that same output , you get more yield for the same nominal power or the same nameplate , power . So for a homeowner , I think it's all about being safe and better use of your roof and savings .
Okay , so what about low light ? I mean , this is really let's make it five o'clock . In the winter's period , the light's dropping . That's when people come home , turn the electricity on . How's your panel performing at those ends of the day when everybody still wants to drop the maximum out of their solar ?
To some extent , margot , you can't get blood out of a stone , right ? So at the end of the day the amount of energy that's available is less on the roof . So when you're looking at , let's say , 4 , 5pm , sun setting already , we just don't have that much light on the roof .
In terms of how we contribute to that from our nameplate power we don't have an advantage watt for watt over the Topcon technology . But where our advantage is is in that same two square meters . We're going to have a 470 watt panel there instead of a 440 . As the sunlight drops across the day , it doesn't produce a 440 watt of power from a 440 watt panel .
It produces less , let's say 200 . Well , because ours is a 470 panel , it'll make 220 from that same square meter area . So you will get more power per square meter in that low light period than you would from the older PERC P-type and N-type Topcon technology . But let's say they were both 440 watts . We wouldn't have an advantage in that situation .
The advantage comes from having more power in the space . So as you dial back the outputs because the engine was bigger to start with , we can drive more power out the back end .
Right . So let's say , if we're getting into a really low light situation and you've got 20 panels and every single one does still 50 , with a lower wattage module .
Like 50% .
let's say no , no , just 50 watts . So I'm only sitting down at the end of the day at a kilowatt hour that I'm generating , but you guys would possibly then still do 1.1 or 1.15 or something like that is it Correct ?
So if the other one's at , let's say , 50 for that same size , we'll be putting out 52 , 53 , something like that , and then .
So therefore , with all those little bits of extra , but because you've got 20 or 30 panels , that does actually make then quite a bit of a difference . As we say in Germany , a lot of small animals make a lot of poo too .
That's right . Many fish make a shark and that is the story with solar right . It's every day the extra savings adding up over the month .
So if you look at your power bill let's say it's $500 across the 90-day period , let's call it a 100-day period then essentially you're only looking at $5 a day of your power bill , but you get it at the end of the three months and it's $500 .
I think we do that with super . It's called compound interest , isn't it ?
So essentially , what we're just trying to say is we provide a benefit every day and over time that adds up , and certainly over 20- . No , but that's how they explain .
When I was taught why do you start a savings account ? They were basically were basically saying you know your interest , then sits there and earns interest again , so you're kind of gaining on gain , right . So all your little advantages every day , when you look at it over the six months and the year , that makes a difference .
I mean I worked out on about a 10 kilowatt hour system that over the 20 years that you would have a 440 versus your 470 , plus the other advantages you're getting 80,000 kilometres more driving of an EV out of the difference of those two systems that from the ground look exactly the same .
Yes , yeah , and that's a really compelling argument . Basically , a whole car's worth of driving , because many people change their cars cars or at least their work vehicles at that sort of 100,000km mark , right , so you're getting a whole lifetime of a car out of it , and it really is about just that little bit extra .
If you saw a dollar coin on the side of the street every day , you'd pick that up every day , and that's the kind of benefits that you will see by putting on panels that put out more .
But the way you're selling your panel should be $10 , not $1 .
Just for an example . I think sometimes people get lost in the fact that it's little gains every day , adding up to a sizeable shark as we said Good , got it .
What are the biggest challenges to our industry in 2025 ? Now here in Australia and New ? Zealand ?
Well , I think we've still got that understanding challenge . So , just like we were talking about it there , the average homeowner does need us to do a better job of explaining how things work and also explaining how the benefits add up to something sizable for them . So that's the first thing is education .
The second thing we need to be doing is just understanding the applications , so working with our partners to understand okay , how do we deal with , let's say , swimming pools penetrating more EVs ? What does that mean ? What provisions do we need to make ? Now , for two years down the track , of course , we've got the politics right .
We've got the election coming up , so that creates a little bit of uncertainty for some of our CNI customers , which is like your businesses and things like that .
So I think probably the industry , what they need to do is , in that March to May period in Australia , really focus on residential , helping our homeowners to do better and have some savings in the back end of this year and then regroup around the businesses after the election .
Now , look , I've got the mini panel here and can you kind of use the back contact here in the back to really explain to us a little bit what actually is making you guys special .
Yeah . So , marcus , the thing with this panel which people need to wrap their heads around is there's no metal on the front .
So what does back contact mean ? Normally ? The bus bars ? Yeah , exactly there's the bus of the bus bar . You have no bus ?
Yeah , so there's the bus , of the bus bar . You have no bus , yeah , so there's no metal on the front , and for little kids , for old ladies , for homeowners , for bakers , doesn't matter who . You can wrap your head around that If you put things on the front it'll stop the sunlight coming in . So we've taken everything off the front .
So normal solar panel will have metal on the front of the solar panel and that metal where it's there , granted there's not much metal , but it blocks the light getting in and it has some other effects as well . So we've taken that metal , we've put it on the back where the sun isn't . Can you show us ?
Yeah , so on the back all that metal is there and it's been scribed on by lasers . So this technology has been available in a sense for 20 , 30 years , but we haven't been able to do it at this fine gradient .
So this is really discreet , the way we cut these metal lines on the back here , and that lets us manage the shade that might occur on the front as well . So it has safety benefit , it has a shade benefit .
But visually also it doesn't clear now as much it looks actually very sleek .
Yeah , that is also
¶ Solar Panel Aesthetic Benefits
. Key is that Sometimes we have a concern about aesthetics , don't we ? Beautiful landscape , maybe a heritage home , Something like that can look a little bit better than the metal on the front and the shininess that you see on some of those metal contacts and so they come also with the black frame .
So if I'd be a good installer , I would also use the black installation racking , wouldn't .
I yes , yeah , our friends at Cleanergy of course have the Hollywood series , which is the all black racking , and that's a fantastic product and it complements this sort of panel very well and we find that it's not obtrusive Like some people in the past have that vision of the hot water system .
You know the solar heart with a big tank on the roof and they think of solar being obtrusive , whereas now it can actually be decorative . So that's really interesting .
And if you take this IKO full black panel and you put it against , let's say , other brands of full black , you actually see that that metal really stands out on those other panels , whereas ours obviously doesn't have that metal . So it really does look a lot better than some of the similar offers that have been on the market .
And I quite like a black panel .
Some of these houses in Toorak in Newcastle who is your pods points they just look better with these black panels and in New Zealand , I actually would argue it looks better in every house , because my argument is there's no point saving $2,500 per year on your solar and just make your house 30 grand uglier , right , okay .
So therefore , I would actually argue that aesthetics should play a role with literally any solar that's installed .
Yeah , I mean we've seen some great installs too . So just last week I saw a job at Main and Cherry Winery . There's lamb solar down in South Australia . It looks beautiful , Like it looks amazing , and I think that's going to help people get on board with solar Seeing that amazing . Look at their friend's winery .
Now they'll put it on their school , whereas before they were hesitant . So it does open some doors for the industry . So you mentioned about challenges . One of the challenges can be aesthetics . Maybe it's a community . Maybe you were planning to put on the stock standard solar panels .
People didn't want it in that area , but now that they see it's more compatible with the environment , they're happy to accept it . So it's actually a way to accommodate our community and manage stakeholders that are looking at our projects .
So look , I mean I would argue maybe you guys had a lucky break . You went with the back contact . It does give you more output , it has other advantages , but why wouldn't the competitors now just ?
come around and copy you . Well , what you're seeing on the market now , marcus started back in 2019 . So this technology and the work that we've been doing has a six , seven-year timeline coming into it and , of course , we've got experience being the second largest solar cell company . So even before back contact , there was a decade before of making cells .
That goes into that . So it's not so easy . So we're pretty confident that it will be hard for everybody to copy us . Of course there'll be some people might crack the code , let's say . But in a general sense , this is very hard to do . We've got a team of guys have been working on it for half of a decade .
That's not something you're going to be able to just pick up like it's a game of French cricket or something . This is something difficult to do . It's something that has involved input from people from Japan , from Australia , from Germany , from China . It's a multi-country effort . It's all sorts of robotics going into this . Very hard to emulate that .
But are you then going to push the boundary again ? Are there kind of little surprises coming from ICER , down the track where your leadership role gets reconfirmed ?
Yeah , I think our chairman and you heard it on YEA First , yea First yeah , our chairman has always been looking ahead . So across the quarter of a century that he's been involved in the solar industry , he's been looking at the next thing and the next next thing . And from our side , what we see as the next thing is our infinite technology .
So that makes better use of the panel . So panels we have on the market today they've got some gaps in them . The future panel that we're going to bring will reduce the amount of gaps on the panel . So what that means is more of the panel will generate power . Sometimes you hear that described as being a full screen panel , but we call it our infinite series .
So that's the next thing , right ? So we'd expect to have that on market towards the end of this year , start of next year . There's a certification process that's quite involved with Australia here . So just to get a stock standard panel approved takes months and months . We'd like to address that . That's an industry challenge .
And then the other thing , of course , is we've got those Provescott Tandem technologies coming down the track . What are they called Provescott Tandems ? All right , yeah , so basically what we're looking at is a layered panel that has different light absorption properties Again complex to manufacture , but we think we can manufacture that cost-effectively within five years .
That technology and one of the differences of ICO is that I'm talking to my colleagues in Germany . I'm going back to the factory in November . We're having a conference around this topic and we're seeing what's coming .
It's really encouraging that the whole industry will continue to grow and if you're looking for a partner in solar , you want someone who's got that vision and has a process to get better and stay strong in the market , and I think ICO offers that to us .
Right right Now there is a buzzword coming slowly in Australia which is called home electrification . Can you briefly explain what that all means and maybe why the ICO panel is a good candidate to include in that ?
plan . Yeah , so there's two components to home electrification . One of them is looking at things like our gas stove , bringing that into an electric let's say induction cooktop . Taking things like perhaps our gas hot water , bringing that into one of the iStore heat pumps or those kinds of technologies .
And then the other thing , of course , is being more of a buffer to the grid . So what that means is putting in batteries into our homes . So why does that matter ? Well , first thing is , in aggregate with an EV , with a heat pump , with a cooktop , you're potentially going to use more electricity than you used before .
Now the other thing is that you would like to have that battery charged . So , whereas before the solar , we typically designed that for daytime needs . So a typical house might use 20 kilowatt hours across the daytime and maybe another 10 at nighttime , something like that . In the past we haven't worried about the 10 at night .
We've just served that daytime need , haven't worried about nighttime . So now what we need to do is charge the battery to feed that nighttime load . Charging just means we need more solar generation . So that's why , with panel , it's more space efficient , so our power density will help you to generate more from the same rooftop than before .
And with that shade management technology , as you get things like bird poo on the roof and you get that stink pipe shadow or you get the power line shadow from the street , you'll be able to keep getting better yield from those panels that you are putting up and that will help you charge your batteries that can then operate your air conditioner , your cooktop and
all that stuff .
So you're basically saying you're dragging a bigger load and therefore having a better and stronger engine on the front ?
A hundred percent . And there's another thing that people sometimes miss , which is the recharging of batteries during the day .
So maybe from an overall energy demand point of view , you need 20 panels on your roof , but there can be times you drain your battery down to zero and you want to recharge it super quick Because there's things like amber , which basically that means you sell the power in your battery to the grid at a profit , when the prices are high .
Yeah , so it might be that the clouds will come over the Sydney or Melbourne urban centres in the middle of the day and there's a demand for power that wasn't normally there . Okay , you can sell your battery's power to the grid . Come 2 pm , you want to refresh that for your nighttime use ?
Well , perhaps you actually need a slightly oversized solar array that can charge that buck up quick . So we're seeing that already .
Come to the fore that people need that high-efficiency panel like an IKO 470 in order to have a lot of generation capacity to recharge really quickly that battery in the back half of the day , and the same thing could be in the morning . Right , you've used up your battery overnight . You urgently need some power .
This can help you refresh your battery really quick , and we're seeing that with the Teslas . Right , they can take up to 20 kilowatts of panels on them . Some of the storage is five to 10 kilowatt hours . They are putting on the maximum array there just so they can charge that up really quickly .
You're talking about the Tesla Powerwall , not the car , of course Not the car no , the Powerwall . It's interesting in our circles like the car to some extent , with the Elon Musk connection there's people that love and hate him , right . But as soon as we talk about the Powerwall , that goes out the window . Everyone loves power wall , which is , which is fine .
We we love the technology that's on market now . We've got so many great options . You mentioned the end phase battery before . That's a really cool modular technology .
We've got the sig energy that we were talking about and we've got the tesla and all of these things just offer the customer so much flexibility that we didn't have what five years ago vpp , what amber .
Look . Another one that I do want to mention is SunGrow , too , because they're in the mix , too , of actually giving good battery results from this BYD . So funny enough now Australian customers actually have reliable and quality batteries at a reasonable , fair price point .
Still want to get it down a bit , and that's really setting it apart from five , six years ago .
Yeah , I mean that partnership Fronius and BWD is working really well and the modularity of the SunGrow hybrid system is really amazing , and also in commercial hybrid I'm not sure if you've seen that . No , no , no , sungrow hybrid for commercial is epic .
So our industry is actually going to save people a lot of money in the coming five , six years with these technologies .
Look , we actually did a bit of calculation .
I've worked out how many let's make it Shepparton how many solar systems are installed in Shepparton , and then worked out what the kilowatt hours were that all of those solar systems would generate every day , and it was hundreds of thousands of dollars in relatively small towns that the people locally didn't have to pay to electricity bills anymore because of the number
of solar systems they've installed .
¶ Benefits of Choosing Quality Solar Panels
But 2025 , cost of living is a big thing . Maybe solar is not as popular at the moment , or should it be more popular because electricity prices are going out and up ? What's your feedback from the industry ?
Well , the difference between , let's say , a cup of coffee or maybe it's a Netflix subscription and your electricity bill is you're going to pay your electricity bill anyway . You may as well pay it to yourself . So this is a really key point between discretionary spending and spending that's not discretionary .
So , to put that in layman's terms , the stuff you got to do and the stuff you want to do right Now . You want to get a cup of coffee , but maybe you could make it at home with Nescafe . Okay , you skip the trip to Starbucks . If you want to do , for example , the Netflix , you know you want to watch a movie , okay , get it from .
Go down to Blacktown Library , rent yourself a DVD , skip your Netflix subscription . You can't get away from paying for your power bill . You may as well build an asset for yourself with the solar . So it doesn't matter what the economic climate is . If you have a power bill , you're better off going to solar in the vast majority of cases .
Now , obviously , you want to work with someone local who understands the local situation , someone trustworthy that's not going to rip you off , and a local solar installer that's been qualified , that's been in the game for a few years . They're going to give you that advice and 99% of those quality local installers are going to tell you if it's not right for you .
So I myself , when I've been an installer , when I've been selling , I've said no , no , no to lots of people , but for most people it's going to give them a benefit .
Why did you say no ? Was the roof so rusted that they should fix the roof first ?
Correct the roof size . It might have been a very constrained roof . It might have been that the condition of that roof wasn't appropriate . It might have been that their use pattern they were shift worker .
Maybe All of their daytime use of their house was actually night because they were working certain weird shifts , so they'd be getting up at 2 am and they'd be doing all their chores , you know , and there was no solar . Okay , maybe don't put it on . Batteries a few years ago , of course , weren't a thing .
But for most people , solar is going to offer them a saving and it's money they're spending anyway on power bills . That's the key point and that's why it's different and why , in the downturn of the economy , it still makes sense to do solar , because you're helping yourself . It's a saving .
It's different to spending on a pergola or something that doesn't give you an income or a return . This gives you a return . It's money you're spending anyway . It makes sense for most people .
When I go solar there's some really cheap stuff out there and I suppose you're a little bit more expensive than the cheapest panel , but surprisingly low cost for what you offer . So what do you say to an end customer who's thinking to go really cheap with solar versus going with a local guy in a more middle price range ? What's the better offer ?
Well , you've got to think about it in the long term , right ? So the type of installer that understands our product is typically a good installer that's committed to doing the best job possible . So they're more likely to be around in five years to help you with issues that you might have .
So it doesn't matter what you buy If you buy a BMW , if you buy an LG television out of 10,000 of those items , some of them might have some issues that need some help with , and so we want to have partners that are going to help us , and so local installers using good products typically are more committed to helping that person they're going to see at
Woolworths in town than maybe a mass market operator that has overseas call center that is using the cheapest possible products .
Using a subbie in town that they're currently working with , but in four years' time that subbie's moved on .
Who knows and they've got nobody , yeah . And the other thing is , marcus , look for most families they're putting solar on to save money . But Australians are sophisticated , right , they don't just have one concern . So most families they want to save money with their solar but they don't want to be wasteful .
Most Australians , when you talk to them , they don't like wasting food . They don't like wasting even the newspapers . You know they might use it to line the cat litter or whatever . But the thing is that if you put on cheap solar , invariably you're wasting materials .
So if you're going to put on a 415 panel when you could have put on a 470 , you're wasting glass . People don't like to do that in Australia . So I think I would say to the average customer have a 5% extra per day cost to go with a good product and a good installer . You'll get that in the savings from a system that works better .
And the other thing is you'll get that in the service down the track and you won't be wasting materials .
I could take a really Rolls Royce Ico panel and I get a really crappy solar installer and I can still stuff up the system , can't I ?
A hundred percent that could happen . So I think the first thing you do is you are looking at that installer and trying to identify from your friends , your community resources , like your energy answers , to find good installers . Once you've narrowed down that installer , then you say to them look , I want this good equipment and I want to get an ICO panel .
I want the best that's available right now . I think that's an easy thing for people to wrap their heads around . The ICO panels are the best , so I want that Right right .
You've really been expanding over the last couple of years into Europe , into Australia . Have you had a particular company and country where you've had really great success , and why ?
Yeah . So the success that's really surprised me has been Germany and Czech Republic , and that has surprised me . Just from the volumes there I thought that was a mature market . I thought they've already done all the solar sort of thing but there still is that part of the market that's really technical .
In those countries They've looked at this solution and they really love what it can do for them . So that surprised me in the sense that it was a mature market . But it grew really quickly .
And in Australia I think I wouldn't say I'm surprised , but I'm comforted that my understanding is correct , that our installers are smart and clever and that they can wrap their heads around the new technologies as they come to market . So that's been a comfort in Australia and it's been a surprise in Czech Republic and in Germany and even in the Netherlands
¶ Market Trends and Efficiency Benefits
.
Are there any specific market trends and end customers wishes where you and with your ICO panel can kind of nicely fit like a glove ?
Yeah , I think if you look at those new estates where people are sort of living in each other's pockets , being able to have that black panel on the front means that you're not as obtrusive on the neighbour's amenity . So that's something that has really helped the ground mount solutions as well being able to lower the cost of some of those rural connections .
So what has happened over the last five years that maybe is not seen in the cities . In the rural environment , the connection costs are really off the hook . So we are talking to people in , let's say , Singleton , in the Hunter Valley , let's say places like Sanford . You've got properties where they don't have the power connection . They talk to the utility .
They say I would like to get my power on 110,000 , please . So now we've got the need to basically recreate the grid with an off-grid system . So we're seeing people in a tree change modality . They're coming from that urban environment . They've lived before in , let's say , newtown . Now they're moving to Tamworth . They don't want to give up anything .
They want the same lifestyle that they had in Newtown but they want to have it in Tamworth , where there's no grid at some locations . So we're seeing those really big systems going on to fund that , and that's where we can really help in lowering the cost of the ground mount and producing more power .
So less brackets , less rails , less labor .
Yeah .
Less concrete footings and all that , and so basically the extra little bit cost of the panel comes back in spades from all the extra savings is it ?
Oh , 100% . And just the appearance of it is better too . So when you've got a ground mount system on your farm , you're going to see that and having it attractive is always a help , I think , and particularly when you've got multiple people in the family that are impacting that decision .
So sometimes you get one member of the family that are impacting that decision . So sometimes you get one member of the family is a nerd , doesn't care what it looks like , but you've got someone else who is concerned about that aesthetic . Well , we can help both those people . The nerd gets to have better performance .
The aesthetic-minded person in the family gets to have a better-looking system that they can accept .
And the teenager has more hot water to shower .
Yeah , of course . And of course the other dynamic is that electric vehicles coming in together with the swimming pool penetration , so we just need more power wherever we are . So if you have a solution that uses the roof in a respectful way , then that's the optimal choice . Do you guys do a lot of research and development at ICO ?
I think that's really encouraging . Part of the ICO story is that we have those international partnerships . So , uniquely , ico has a research lab in Germany , so that's why I'm able to talk to people from Freiburg , from Constance , about solar .
Previously , although I've always been internationally minded , I've enjoyed talking to people in a past life in Thailand and in Vietnam and so on . This is the first job where I've had contact with ISC Constance . I've had contact with people from Freiburg , from our business and , of course , other parts of Europe , and we're doing that research in Europe .
So we're getting the best of the cutting edge thinking on solar in Europe . But also ICO has that investment in Australia . So we have a $4 million US partnership with a collection of universities here in Australia which includes ANU and UNSW , so we're making that investment in Australia .
I don't think any other business is making that sort of investment internationally in research in solar .
I hear you guys have been helping some of the challenges for the World Solar Challenge , which is that race around Australia every year , a few of them using the ICO cells , is it ?
That's right , marcus . So the World Solar Challenge has been the longest running solar car race in the world . It happens every couple of years , so we're very delighted to be sponsoring three of the teams this year in the race . So it's no surprise that they're very efficient cells . People want to use them on their race cars , so we've got that involvement .
It's really exciting and we're hoping to do an event with our Adelaide installer partners around that August race .
And as a former student at UNSW in the PV Engineering School , we enjoyed Sunswift racing in that WSC and it's going to be fantastic just to see that sort of HSV , the sort of BMW M-Series of the solar world cars , here in Australia using our technology and we're looking forward to a victory .
And I mean it makes sense , because there's not much room on that car for little cells . So if each cell does a little bit more electricity than the average ones , then that's the one you want on your car .
Yes , that's right . So as long as the cattle grid doesn't get us or a kangaroo , we should be in with a good chance , having three cars in the race , and it's amazing to think now that the challenge is keeping up with the solar cars .
In the past they were slow , but now they're right on that 130 kilometres in the Northern Territory there where that's the limit . So the question is just basically keeping the mechanics of the cars running . Absolutely no problem getting those cars up to the normal road speeds .
No , it's great to see our young engineers in that kind of game .
I've interviewed some of them and they're really very enthusiastic people Look and we love to give back in the solar industry . So the Australian solar installers we see them donating systems and ICO is the same . We want to be a part of that and support development .
Now one more time on the fact . I mean , you're making a claim , your panel is a bit more efficient . Therefore , on the roof , I get a little bit more out of it , et cetera . What are we talking about ? I mean , it's a $2,500 bill I'm getting . I'm now to put solar on and I'm suddenly sitting for the year at $800, .
Okay , If I have the ICO panel , do I now sit at 798 or do I sit at 750 or 700 ? I mean , it's a tricky question , but what are we guys talking about ? 5% more , I mean that's already quite a lot , but what are we talking about ?
Well , looking at the research projects , we've done so for a given roof size where there's good sun . So now I'm talking about the equivalent irradiance that you're going to have in like Melbourne through to Sydney . So that's the same as in Europe , probably that Bologna to Seville , bologna to Seville , that sort of range where we've done a lot of timed installs .
So we've looked over a period of time . How do they produce For the same roof area ? We're seeing a benefit of 12% . So if you put the 12 IKO panels on let's say the roof fits 12 panels you put 12 IKOs on there instead of the N-type panel From a competitor yeah , from a competitor .
So you're going to already get a benefit because back contact makes more anyway . So if the back contact panel power was the same so let's say it was a car engine , right , and you had a 2-litre Holden ours is like having a 2-litre turbocharged Subaru or something , so you get more out of it even though they're both 2-litre engines .
So if there was a 440 panel , which was a legacy technology , one of the older types , or if it was the same 440 without technology , it will make more energy for that power across the day . There'll be parts of the day , where you won't see as much benefit , but over the day it will make more energy . But the kicker is you fit more of these watts on .
So in that same car engine bay , instead of fitting the two litre engine , we're fitting the 2.4 litre engine . We're getting more power anyway . So what that delivers for you in the same space is 12% more energy for a given roof .
So if you put 12 panels , somebody else would have to put at least 13 panels to just get close to you Correct ?
Yeah , so they would either have to put more panels on or blow a fan on them or something to get that same output Right . So we do generate more . This is assuming there's no shade , right .
We have other benefits if there's shade there , but assuming it's a fully sunny roof that never gets dirty , then for the same power we'll see about a 5% to 6% uplift in the output . But because we can fit more power on there , the total benefit for that same size is about 12% extra generation compared to the old technologies like P-type and N-type .
So if somebody would give me 12% more interest in my savings account .
that's a big deal somebody would give me 12% more interest in my savings account . That's a big deal , yeah , and it comes down to the constraint .
So we particularly are talking about those cases where the roof is not infinite in size and most people In the electrified world of , let's say , electrified 2515 or we're going for the cooktops and the heat pumps and all that most people in that world are going to find the roof is their constraint .
If you're in , yeah , absolutely . Look , I've done a bit of math . Just a normal house consumption might take you an 8 to 10 kilowatt system . If you have a battery , you want to really cover your whole lot , your whole lot . But then you're adding .
Now you're moving from gas hot water to electric hot water , and then you're adding maybe from gas cooking to the induction or something , and then you start saying , okay , some of my EV I want to generate as well .
And then the second EV is coming and you're suddenly looking at saying I thought I had a 20 kilowatt system , which was enormous , and I'd love to have another five .
Yeah , 100% . So in the old days of Solus , 10 years ago maybe , you were putting on a three kilowatt system . At those times it was a 12 panel system .
So I just went to a job at Sanctuary Downs here in Sydney and that's a rural hamlet , I guess you might say it's acreage property they were putting on 20 kilowatts of panels and they could only fit that on with our technology .
So they had a design spec'd out with a competing N-type panel could not fit the panels on , but with the IKO 470 , they were able to maximise that use of that roof . And that roof is full and this is in an acreage property , right ?
So we're talking massive houses and you still had this constraint because that SunGrow hybrid battery they were putting on it needs that generation . They got the pool , got other things there and without this solution it couldn't have been done . So this is an on-off thing for that particular installer to be able to do that project .
The problem is , I think , that some installers do not actually explain this to the end customer and then just say can't be done given the cheaper , crappier panel , and the customer is not the wiser . So it really depends on the customer doing a little bit research themselves .
Yeah , I think this technology actually helps everyone . Marcus , you often hear about win-win a bit of a buzzword , right ? But the more efficient panel , how does it help people ? Well , the homeowner gets more generation on their roof . From the point of view of the installer , they can do more watts per day .
So every watt they install , there is a turnover for that . For their business so if you were trying to run a McDonald's shop , you would want to have hey , would you like fries with that ? Why are you doing that ? Well , you've got the same employees there , you've got the same cash registers , but you're trying to get $1 or $2 extra sale .
And don't forget some of the support , the rebates . They're around the panels right , not around the batteries . The more panels you can put on , the more that you can leverage that support and the grid will benefit .
So the more rebate you get , really that's right .
So if the installer can put on a few more panels , the aggregate cost to the end users is not that much . But for a business , every day putting on a few extra panels or a few extra watts , that can impact their turnover and they can be more sustainable . So they can be there to help their customer in five years' time because the business is viable .
I went to some of the shows where you guys had stands and you really made a bit of a marketing effort to show the shade benefits of your panels . Yes , but there have also been some pushbacks from other people who go oh , is this really true ? So what can you tell me about Shade and the ACO panel ?
Yes , the first thing we can say , marcus , is that anything we've ever said about the benefits of our product is backed up by independent research .
So we have sent our panels to TUV Nord , which is a respected testing organisation , and so they have done testing where they gradually cover up parts of our solar cells and they show the benefit that our cells can provide you if there was bird poo on there or there was a vent or something like that .
And the second thing is that we've sent our panels to TUV Rhineland , which is another testing organisation , and they have given us the class A ranking for our shade management
¶ Shading Benefits and Panel Efficiency
. So , to put it another way , in shaded scenarios , there is no panel on the market that performs better than IKO . Iko's claim is we perform better in shade than any other panel . Now , can we make blood from a stone ?
No , Meaning if it's completely covered and there's shade 100% on the panel , the output will be affected .
Yeah , so if you , for example , have a big blocky apartment next to your solar array and it shades that whole panel , well , it's in darkness . I can't help you . Let's say from 3 o'clock onwards or something like that .
But our claim is that if you have , for example , a small cell covered with bird poo and that it would activate the diodes that turn off parts of solar panels . So first thing , you need to dial back and understand that panels have things that protect them from shade damage in them . So the panels in a normal case are grouped into thirds .
Basically , you shade part of that third of a panel . It potentially can turn off that whole third of the panel . Even though you haven't shaded the whole third . It turns off a third to protect itself . Our panel helps us to just turn off the parts that are shaded and not the whole panel .
But there are scenarios where you've got so much of the panel shaded you might as well turn off that third . So that's what can happen when people assess this . But there's absolutely no doubt that the back contact technology offers shading benefits .
This is proven in university literature , it's proven by my personal experience in doing these testing and it's proven by our installers with putting it on the end phase and covering up bits and pieces and whatever . And we're building more and more resources to show that to people .
I got an idea . We've still got a roof here with no solar . We should put some ICO panels , some competitor panels . Shade the little buggers .
Well , I've been working with Leonard on doing that for you , so I think we'll be able to show you something here in the near future . But we're also excited to show things like the benefit of the heat performance of IKO .
So we mentioned earlier Geraldton got to 49 degrees and you will see a marked difference in the performance of our panels compared to those 415 P-types that they were putting in just last year . And so many people still putting in these P types . It's ridiculous . I see these CNI projects going on businesses in Melbourne using a 575 .
In that same space we could be putting on a 630 , a 640 . It's crazy . It's a question of education , right ? So every time I see people doing silly stuff I just smack myself in the face because I haven't told enough people about these benefits .
Well , some people still want to drive a two-stroke car , A Trabant if you will ? Yes , Not many , but if you can't know any better ?
So look , yes , I think business owners , especially in commercial , where they're usually three steps away from the installation process , they really should ask for the latest technology , because their system is turned on and already it's obsolete .
And even on commercial roofs , where people think I've got ample of space , you think forward as a business owner or property owner , in 20 years time I will want to feed 40 charging stations for the staff that's working there .
And I got crappy panels that were not efficient on my roof and now I don't have the space anymore to add to it to actually supply what my needs are . So think about the future now .
Yeah , and the other side of it , of course , is going back to that question of waste . Right , we're doing this for the environment . Why would you not use the best technology you can ?
Meaning you're going to use less glass , less metal , less shipping ? Yeah , because for the same wattage , you're going to be needing less panels 100% . So therefore , the raw material that are required is less .
Yeah , so we've done some numbers on this . If you use our product instead of just the N-type , which is the most recent kind of panels , you're going to save 5% on glass , 5% on shipping , straight off the bat before you do anything . Of course , if you go back to the P-types , which people are still using in Melbourne CNI jobs , then you've got a 10% saving .
And that's just mental . Why would you do something for the environment , like solar , and not choose the most efficient use of materials ? And our embodied energy is less too . So going back to that question of metal , marcus , which you pointed out before , there's no metal on the front side here . So what does that mean ?
It means no shading right , more light can get in . All the old ladies , all the little kids , they can all understand . No shade on the front , more light gets in . Okay , happy days .
But what you can't see , just looking on it , is that we've taken out one of the steps of production , and that production step is sintering metal into the front side of the silicon . So you say , what's sintering ? Sintering is basically cooking . So if you cook something at a high temperature , you're going to use energy .
Now , our panel doesn't have that process , so it doesn't use that amount of energy , so it has lower embodied energy from the get-go . But then because you've got more watts for every sheet of glass , then you've got less energy input to make the same output . So the energy payback on these panels is much , much better .
And as a business , if you're putting on solar , you want to save money but you want to help the environment . You've got this ESG sort of social responsibility part to what you're doing .
So again , that's down to us to talk with our consultants , work with some of those great people in the industry like Beam that are doing projects like Green Peak Energy and those guys to just get that information out to the industry that when you put on ABC panels you're using less materials , you've got less embodied energy and again , we've got certification for
this . So I can share with you that offline , I can share with the interested installers and the business owners . Why would you not do that ? Like I'm not talking ? We're not talking about , as we said , rolls Royce prices . We're talking about Toyota prices for these products . You've just got to be aware of it .
I guess , look , I mean . The truth is you are only a smidgen more expensive , and when I worked for LG , for that same panel technology we charged 75% more . So we were with a very high price of a dollar plus something , and I couldn't believe when I actually realized that that technology was now available for your price point .
It is a game changer from where we used to be , even just four years ago . Congratulations for that .
And I think it's actually helpful that we're not the bottom of the barrel on the price , because it keeps out the terrible operators from using our product , these people who don't understand how to help end users get the best solution . They don't know how to think about value and how to solve technical challenges . They just see the cheapest panel on the market .
They do that so they make the most profit . They don't care about the end user . Our installers do care .
Well , the issue I see there , unfortunately , is Australians are gamblers a lot of times and they think , oh , I'll buy a $2,500 system . I've seen it in 10 Facebook pages , by the way . They're all the same company with different colored logos . So you're ringing a call center , different people , and you think you're dealing with 10 companies .
No , no , no , they scammed you right on the ads . Jeez . Anyway , on that one , go aside . Australians are gamblers sometimes , but I don't know why they gamble with their family's safety in the look of their house .
Yeah , it's hard to wrap your head around , but I guess when people are busy they've got a limited time to look at these questions . You know they're not just doing solar on their house this week . You know they've got to take the kids to sport , they've got to buy the new uniforms .
They've got all these hassles in their social life and we just have to make sure that the information is clear and concise .
But hang on a second . I'm buying a solar system for $2,500 . It's supposed to save me $2,500 a year . So I got a one-year payback . But then somebody said to me you've got 25-year warranty . What product does exist in Australia , realistically , that gives you a one-year payback and lasts for 25 years ?
Wouldn't your little voice at the back of your head go that's potentially too good to be true , and it always is . And then those companies piss off . I've done a count . About two years ago there was 840 companies who sold cheap solar and then , when it failed soon after with the long warranties , they pissed off .
It must be a thousand now . We shouldn't be proud of that record . You've been in the industry . You've seen it happen . Yeah , I mean in the background . We've always taken steps to try and improve this at the industry level . There's only so much we can do . We do need the customers , the end users , to ask to see the license to check their quote .
Does it have the electrical license on there when the installer comes ? Are they registered ? So we do need that sort of due diligence from the end users , and I think watchers of this podcast are going to be in that bracket . So thank you for your service .
Every time you ask to see the license and check the documentation is correct , you're actually helping the other customers that don't look at this stuff . Then , check the documentation is correct . You're actually helping the other customers that don't look at this stuff .
And there's a bigger question of education around how to be a consumer and how our watchdogs can enforce these things . But at the end of the day , one of the easy ways is to look at resources like your Energy Answers , to look at what did your neighbor do ? Ask them more questions . Understand who is doing well in the local community that you can buy from .
Look , I mean , I have a very simple rule . The company's been around for 10 years plus . They've seen the solar coaster go up and down . They didn't just bail out when things got difficult , they stuck by their customers . So are they local ? Have they been around for 10 years ? Do they use good product ? Do they employ their own staff ? Create local employment ?
I think those are some of the very simple questions to ask and that doesn't take long to find out Correct . Yeah . Now some people nevertheless say there are some solar knockers and they'd say , oh , in places like Tassie and all that , it's really not worth getting solar . What's your opinion about solar and solar friendliness in Australia ?
Look , I personally just love Tasmania , so I enjoy working with our Tasmanian installers and I've got quite a lot of involvement with talking to the government down there , and so I've looked at the numbers . The fact is that in somewhere like Hobart you've got comparable generation to , let's say , the sunny part of the Mediterranean . Let's call Sicily .
Well , hobart has the same solar resource as Sicily , or at least you can say it's a little bit better . If we go to Launceston , well , in Lonnie we've actually got similar to Melbourne . So it's not the case that there's any downside to installing in your Devonports , in your Burnies , in your Launcestons . It's similar to Melbourne from a solar resource .
We're getting great results in Tasmania .
¶ Solar Panel Regulations and Industry Trends
One thing you'd like to know about Tasmania , of course , is they do have a size rule there , so you've got that 39 square metre rule . I didn't know that . Yeah , so you're actually capped on how big your solar array is from the point of view of government approval .
So if you were to go over this 39 square meters , then you've actually got to do a development application . So that's an equity question . So I personally find that to be oppressive to Tasmanians , because if you were in Sydney you could put 10 kilowatts on . Why , as a Tasmanian , where a lot of times you've got more space , can you not do this ?
And the same is true for the ground mounts . They've got a restriction on the ground mount size , which would be I think farmers in Tamworth would be up in arms if they were getting their size restricted and having to do applications to council to put these things in . So we want to address that .
But to go back to the question , the resource in Tasmania is ample for solar . Obviously , we've got parts of Australia that are exceptionally sunny . It's not the case that Tasmania isn't sunny , it's that the other places are crazy sunny . So Cairns is crazy sunny , but we're seeing great savings out of Tasmanian systems , a lot of off-grid systems .
In Tasmania You've got a lot of windy roads , a lot of areas . There's no grid and we're seeing paybacks there that are in the sort of four or five year period , which is entirely reasonable for panels that are going to last multiple decades .
So you're telling me there's a rule in Tasmania they can only have an area of 39 square metres for their solar . So even if they have a need for more solar , they would then have to put a DA to the local council . That actually makes a highly efficient panel a favourite in Tassie .
Yeah , I mean , to some extent it does help us , but at the end of the day , we need a really successful , thriving , viable industry in Tasmania , and that comes from having an appropriate system , not one that's just constrained , because so we're keen to talk to people like CBOS and that in Tasmania to get that lifted .
So , even though it does benefit ICO because ICO actually can put the most panels on the roof or the most power on the roof in Tasmania at the moment so if you're in Tasmania , you'll be mad not to use ICO , because you can get that 470 or 475 and you can get more power without having to do that application .
And an application , by the way , it's not just fill in a form , right ? This is not like send an invite to your Facebook friend , right ? You've got to get a structural engineer to assess . So we're talking about a number of costs and a waiting period .
So every time that you're waiting to put solar on , that's of , of course , savings you're missing out on , right ? So it's a penalty basically .
So if you're a politician in Tassie , could you just kind of look at that and fix yourself up . I mean , that's a joke .
Well , the good news is , in aggregate , people in Tasmania are very practical , so we're confident that this will be resolved through CBOS , through the politicians , as you say , all working together to understand this and how it compares to mainland . But you're 100% right .
At the moment , as things stand , putting on ICO is a no-brainer in Tasmania because you've got those 470s and 475s that can fit on 30 to 35 more watts than a 440 . Why would you use a 440 in Tasmania ? It makes no sense .
Now look , you came into the Australian market , I think , with 450s and 455s and 60s , 70s , 75 . You seem to kind of . You know , just when I'm settling and ready to buy the IKO , there's a new model with a bit extra wattage . Maybe I'm sitting in the forever waiting land because there's always something better coming out . What's that doing ?
Yeah , well , there's a price differential between some of those products . So you're right , towards the end of the 2023 , the panels that we brought to market were the 450 . Across 2024 , what you saw in the March launch was the Neostar 2 , so that was a second-generation product and that second-generation came to market at $465 .
You can still buy a $465 , so it's going to be cheaper than the $470 and $475 . So , essentially , if you've got a project that has the space , but you still want that shade management , you still want the safety , you can use those $465s no problem . The All Black blacks , of course , they do have a lower output .
So the whole industry with all blacks , they have a lower output per panel . So we've got that 455 . We're hopeful at some point to push all of our panels up in output across this year . But the thing is it's already amazing .
So it would be sort of like saying I'm not going to buy a car this year because in three years time there'll be another car , like there's always something better in the world , right , but you're going to get savings from today .
So I've got first generation panels at my house and I've got some second gen just for testing and so on , but I'm not waiting for the third gen to have some ICOs right . So I don't think we need to wait for the next best thing . What we have already offers the best safety , the best use of roof space , and it offers you that yield and the savings .
You don't have to wait for any of those things .
I think , yeah , it makes sense . I've got 350s Right , 30 kilowatts , yeah , yeah . But , I'm in the plus every month because I did it at a time when I was getting a good feed-in tariff and I'm still locked in a little bit . And yeah , I suppose the time to buy solar is really when you want to reduce your bill from there on .
Yeah , so I've put on solar systems for so many family members and I've never had a family member come to me and say this wasn't amazing for me , like , granted , I've obviously helped him out with free labor because I love my family , but in aggregate , everyone that I've ever put solar on , as far as I'm aware , has been amazed by it .
So there's no reason to say if you put it on tomorrow , it won't be amazing .
Can I be your second cousin please ?
My knees are getting a bit . How are you for those ladders and things , marcus ?
Okay , okay , okay . Still got the looks . Now , solar sometimes gets still accused and renewables as well to be too reliant on government subsidies , the rebates and all that . Prices have come down . Do we really still need the rebates ?
Yeah . So as an electrician , Marcus , I'm always of two minds about these things . When I was a little boy in high school in Caboolture in Queensland , they actually said in economics class that if you have a subsidy , it's actually going to increase the cost that people charge because that subsidy is going to be taken up as a benefit by the retailer .
That's purely bullshit . So what's actually happened in Australia is that the Australian market got a scale that enabled the cost to be really low . So in Australia we've got the lowest costs on the front end for solar in the developed world , and then on the back end , which is to say the price paid by consumers , we've also got the lowest costs .
And then on the back end , which is to say the price paid by consumers , we've also got the lowest costs . And by having that solar installed we've actually avoided putting on coal power stations . But I think we also got one of the highest electricity prices . It depends who you're going to compare us to .
So if you're going to compare us to the Tennessee Valley Authority in the US , they've got a cheaper price . If you're going to compare us to most of Europe , that's just not true . Our prices are cheaper , particularly on the East Coast , south Australia a bit different . They've got a higher cost there . Some of it comes down to population .
So let's look into the bill . What are the costs ? A lot of it is distribution . Why is the distribution cost high ? The country is big . So if you were to say what is the cost from the solar farm before it goes onto the grid , it might be 5 cents a kilowatt hour , but you're paying 20 cents . Why ?
Because you might no , you're not paying 20 . You're paying 40 . But anyway , yeah .
Yeah , a lot of that cost is made up of the distribution cost . You've got a profit for the distributor , then your retailers got their own management costs , plus you've got the billing and all that . So the actual reason for our power bills being high is not too much to do with the source of the generation . It's to do with the other costs .
And if you get a nuclear power station or if you get whatever , you're still going to have those distribution costs on top of that . And then , if you want to go back to the subsidies and what that's got for our community , we haven't had to build a new power station on the east coast for something like a decade .
If you look at the newest power station , it's actually in WA and it's still more than a decade old . I think it was 2010 or something like that .
So maybe 15 years old that plant , 15 years old that plant , and so we've got to look at it in aggregate that we've been able to avoid building a whole lot of new power stations , which would have been a cost and would have been passed on . So you compare it to a lot of those countries that do have lower power bills than us .
In the main , they don't have a privatised electricity setup . The places with lower costs state-owned operators . You want to talk about China state-owned so you've got to weigh that up . How does that come about and what are the drivers for it ? But in aggregate , the rebates are going down , which is a good thing .
So as the industry gets more efficient at delivering solar for our community , we've reduced the support and it's going to keep
¶ Solar Panel Rebates and Battery Combos
going down . So , from one angle , if you're a householder , get your solar on now , because the rebates are always going down and they're going to zero , and we want that .
So every year down . So if you buy now versus in two years' time , your rebate will be lower Correct .
Next year the rebate will be less than now . In a few years' time there will be no rebate . That's very deliberate .
we've made it so that it ratchets down over time okay , now a lot of people nowadays looking at solar and think should I get solar only or should I get a solar and battery combo ? Um , about 40 for a lot of the installers . I know they're actually the people going for battery combo . Now what's your opinion ?
on that one . It's going to depend on your household . There's going to be a couple of things there . So do you have a space where the battery can go ? Maybe you don't have that space , so that's going to be . One of the key points is understanding what kind of places can you put batteries . You can't just put them in the living room , right .
So they've got a set of rules that protect you from a safety point of view and also from an amenity point of view , like access and things like that . So you've got to understand can I put that there ? So that's one of the factors . That is a go no-go for doing batteries . The second thing is your energy use at nighttime . Is it material ?
If you don't use any power at nighttime , then it might not make sense for you . But for most people that have a household with some nighttime activity and got a bit of space for the battery , it's going to make sense for you . And I don't think that was true two to three years ago .
It was more of a sort of early adopter , sort of a hobby thing , but now that we have Amber and technologies like that that get the most out of the batteries financially . New South Wales battery rebate . New South Wales battery rebate . New South Wales Battery Rebate . You're able to make a contribution to the stability of our grid and you're able to save money .
What's not to like ?
So you would buy a combo if it'd be you now yeah 100% .
If I was buying a new house now and I was putting on a new system , it would have batteries for definite sure . So the question is how big is your battery going to be ? Not , are you going to get batteries ? The right size battery will give you a saving , but it gives you peace of mind too .
Marcus , I think a lot of people looking forward into that uncertain world , you're sort of thinking oh , I'm seeing more storms , I'm seeing more bushfires , I'm seeing political instability . Maybe the power might go out for some reason , terrorist attack , who knows what . By having that battery there , I'll be able to cover myself till those issues are solved .
If we look at the vast majority of blackouts around the world , they're short-term . They can be covered by a small battery . Keep those meat cold in the fridge . Keep the ice cream from melting , keep the green final turned on .
But a lot of the batteries and the inverters are now made in China . If there ever be a conflict , how do we make sure they're not just turning the bloody thing off ? And I thought I had a battery and I got nothing . I know it's a tricky question , but is there technology controlled still overseas Well ?
if we look at the major providers of all these technologies , most of them have servers in Australia or have them in Singapore . So the actual data isn't going anywhere like that . And the other thing is that a lot of these protocols are well understood .
The control is in the hand of our grid , so our grid can dial back and turn off some of these systems as needed . It's not something that happens often , but it can happen if it was necessary to protect the network .
So all of those controls are really in the hands of local people and the data , as I say , in vast majority of cases is using a service like Amazon Web Service . It's typically in Australia or it's in Singapore .
I mean personally I don't really care if they see my hot water consumption is going up and I'm having a shower every night at 7 o'clock . I mean I don't really care if somebody else knows that .
Yeah .
So I mean , some people are very look , I don't want them to know what I'm doing in my hobby room , let's say , where I look at my German little stamps . Yeah , and you know , I still like stamp collecting sometimes . Stuff like that I want to keep that .
That's me . No one wants to know about the model trains and the stamps that you've got , marcus , yeah , look , I think you don't have to do . That is the first thing , so you don't have to put your data on the internet , but we would encourage you to do that because you can make decisions about your energy use .
If you can see that you've got a high temperature coming and you can remotely turn on your air conditioner and you've got solar to do it , why would you not flush the house with cool air so when you get home it's not hot ? Like this is amazing . We're living like kings .
Like the average homeowner in Australia who has a solar system , has an air con and has a swimming pool is living like the royalty of 50 , 60 years ago . Like this is amazing . We should take full advantage of it . Don't be afraid of it .
If you're concerned about the data , ask your installer for a solution that has data stored in Singapore or Australia and that's absolutely accessible from a price point and a practical point of view .
Now look , ico basically has come out back . Contact . You know we have the best technology . And then from time to time , I read these oh , the latest thing has come . We now got solar paint , I can paint it on my fence , and that's going to be the next thing .
Is this just people who are raising money for their pet projects and they're Googling the industry , or is there really super solar coming around the corner ?
Yeah , look , a couple of things I would say to that , Marcus . The first thing is economy is a scale , so whenever you do a lot of something , it gets cheaper .
And the fact is that , of all the technologies , solar panels that is to say a glass sheet with some cells on it is just made in such vast quantities that other types of solar , like solar paint or solar tiles , are going to struggle to keep up with that . There's so much knowledge around how to install these panels quickly and well and also to connect them .
That makes it practical . So if you have solar paint , how are you going to connect that ? Different parts of the roof are going to have different generation properties . It'll be hard to actually make a system with that . So all of those things essentially are pie in the sky . Crystalline silicon is 99.9% of the solar market .
It's going to stay that way , which is to say glass . Solar panels with a frame are the future as far as the eye can see .
Because , basically , the manufacturing infrastructure is already so developed that they can make it so cheap that anybody else who wants to grow in the shadow of that big tree is going to struggle 100% .
So all the mechanization , all of the cells are set up like that . So let's say you wanted to make a solar flower . Let's say you wanted to have something that like spanned out and made a flower shape in the daytime and then it folded up at nighttime . There's such a product , right ? It does exist .
This product looks amazing , but they've had to custom cut all those cells to fit onto the leaf , because the cells are made such that they fit onto solar panels . The solar panel size is such that it fits in a container . All of these things are set up for solar panels .
So trying to do things like that are going to be hard to make on the front end , and recycling those things is a nightmare . How do you recycle the solar paint once it's failed ? You're going to scrape it off with a pooper scooper , or how are you going to get that off and recycle it With the solar panels ? We've already know how we can recycle it .
we put it onto the recycling production line , strips off the frame separates the laminate bob's your uncle , so you're telling me that you really believe solar panels will stay the way and are the future ? What about developing new purposes for panels where they haven't been installed before , like flat on the side of a wall of a skyscraper ?
Or , with the price of solar panels being so cheap , they could actually become fences .
Yes , yeah , so we are seeing that With the Australian rules there's some complication doing fences because your wiring can't be exposed when it's under 2.4 metres , I think it is . So let's say you had a ground mount , you would typically fence that so that people couldn't access the cables . So imagine if you had the panels as a fence . They are the actual fence .
Maybe on one side of those fence there could be some cables that kids could play with . So you would need a solution to enclose that . But 100% likely to see that .
And again , if you're doing that sort of an application , you're going to be using ICOs , you're going to be using MLPE , which is like end-phase or solar edge , just because you're going to have a lot of obstructions , you're going to have closed lines , you're going to have trees next to it , so ours would be the best suited product for that .
¶ Future of Solar Energy Technology
And if we want to talk about buildings , there's still so much low-hanging fruit on the top of buildings that isn't installed . I think you're going to see a lot of that before you see mass market installs on the side of walls .
And , as you know , the performance of vertically mounted panels is reduced in Australia compared to in other markets where the sun angle is a little bit different , so our sun angle typically is very high in the sky , so that sort of tends to encourage you to do a rooftop install that's facing up .
And the other thing , of course , is the access is terrible in some of those high-rise buildings . For what they call the curtain wall You've basically got to hang down on cables to install those . The labour cost in Australia is very high . So I don't think you'll see brownfield installs on existing buildings .
On the side you might see some new projects where they're going . On the side you might see some innovation in sort of if there was a new opera centre or a new basketball stadium or something , you might see some innovation there , but ostensibly it's decoration , not practical , right , right .
Okay Okay , you know how you said you perform better in hot weather and a bit more efficiency . Is that specifically important for someone in a place like New Zealand ? Aren't they always cold ?
Well , actually , if you look at the climate in places like Auckland and of the North Island , we've got comparable climates to Brisbane , like we're not talking about Antarctica in New Zealand . We're seeing excellent results there in the hot summer period in New Zealand .
So we've got quite a lot of installs now with the ICO product there and the feedback is good , installs now with the IKO product there and the feedback is good . And the other thing of course , is we've got modelling from our consultants in those areas is also very favourable for our product .
But why the panels excel in New Zealand is you do have parts of New Zealand that get hail and the hail performance of the IKO is superior to other types of panels on the market . So again , that's been tested through TUV . So TUV Rhineland tested to the Swiss VKF standard .
You got excellent performance if there were to be snow cover on the panels as well , and then you've got that appearance right . So in New Zealand you've got a beautiful country and so amenity is highly valued in New Zealand . So the aesthetics of the full black panel do really well in New Zealand . So that's why in New Zealand .
So the aesthetics of the full black panel do really well in New Zealand . So that's why in New Zealand our top seller is actually the 460 watt all black . And because we love New Zealand , we've actually given them the best all blacks in the world . So they've got the highest output of our range in the world .
So we launch our high output full black in New Zealand . So we really look after New Zealand compared to other businesses , sort of like an also ran . Like they don't sort of care about New Zealand . We really love Kiwis and what we can do there because of their understanding of nature . Well , you nearly wear an all-black shirt .
Yeah , well , I don't have my MacPak on today , but I typically love a good hiking garment from New Zealand , like if it's not icebreaker , it's a backpack . So love everything about tramping in New Zealand .
And that understanding of nature I just think is more prominent there and that's why they sort of want the systems to blend in a bit better with the local environment .
Now something a bit more serious . America has really been smacked about with their solar industry , price point wise , even technology wise . China has caught up . And now suddenly you hear that the American corner a lot of ethical concerns . Are there kind of issues with slave workers and stuff like that ?
I mean , I don't even ever understand it , because every time I go into a factory the people go home and they smile and all of that . So I don't actually know where that whole angle comes from . But are there ethical concerns with your panel or others ?
Yeah . So the first thing I would say is that there's a lot of geopolitics here , marcus . So America sees energy as a national security issue . So they do not want to lose the capacity to build solar panels .
So they're pulling out all the stops to stop panels from other countries coming into the American market to preserve the ability for their industry to be able to make solar . If you look at t-shirts , suddenly they don't care right . So Walmart's full of t-shirts from China .
It's not like they are not buying things from China and they're worried about the labor in the T-shirt factories or something . Having said that , there's some reasons to be concerned about labor in general . So , as a responsible business , every business needs to be interested in this topic , and that's why we visit our factories regularly .
So in a past life , I would visit the factory on occasion legally . So in a past life , I would visit the factory on occasion . In the current business , we're visiting from Australia to our factories every quarter . So we're doing that as a due diligence from the Australian side here through to our factories .
If we look at the ICO business , what's really unique is the involvement of the management with the coalface . So what I mean by that is , the chairman is eating in the cafeteria with the assembly line workers .
So in a lot of businesses what you actually see the white collar staff in one building in Shanghai , the blue collar staff at the factory somewhere else In ICO . If you go to the Iwu factory there the white collar workers eat with the factory staff . There's that interaction , there's the understanding of the other person's life and how that is .
And the other thing is that we're able to go and see the dormitories , to see the facilities for our staff as well , and a lot of our staff , surprisingly , drive to work . So there's plenty of them that ride bicycles as well . But you go to the Jewel High factory , what you see is a car park there .
So people are compensated to the extent that a lot of them are actually driving to work . So this sort of vision that's perpetrated by some of the North Americans , it's just not really factually correct . And of course we look at our sourcing and the regions in China where our materials come from . And ICO is unique . We can't actually just buy any silicon .
We are using the silicon that has a very low level of impurity , in fact , so it's a high resistivity silicon . So our suppliers are pretty discreet in terms of the supply chain for the ABC .
So we can see very clearly which suppliers are going to supply us , that they're coming out of Sichuan , that they're coming out of Inner Mongolia , coming out of Yunnan and not coming from regions of concern . So our profile in terms of modern slavery is amazing . So it's definitely , if not the best , in the industry .
It is at the cutting edge in this space and that's why we take installers from Australia to our dormitories , to our cafeterias , to our amenities , to our factories and everyone comes back amazed and the conditions there are at the cutting edge of the industry in China .
Okay , that makes sense . Now , when it comes to new homes , shouldn't the government just mandate that everybody has a battery and has solar on it ?
No , I don't think so . We just have to maintain a level of freedom in Australia in terms of what you can do , but we just have to make sure that it's attractive enough for people that , were they to want to do that , they can go and do it . There's no barriers in their way .
So you kind of don't like the communist attitude of giving a couple of rules .
Well , only to the extent that it keeps people safe , right ? If you want to say let's not use asbestos , I'm all for that right . That's going to keep people safe . Don't want people having to cut benchtops and go home with lung disease , you know . Of course , keep people safe , but I don't want people to be forced to use EVs or solar or whatever .
What I want to be doing is providing enough information and , assuming that information's correct , that they'll make that choice of their own accord . That's far , far better .
Now some of the renewable energy advocates say solar is the future . That's definitely the way to go . But then we have others also still investing in hydrogen . There's wind power wave maybe . I'm still waiting for somebody to invent a wind turbine that I can screw onto my house and add to the solar . So is solar definitely the winner .
Look , all of those things have a role . So the attraction of wind , of course , is that at nighttime you could have wind , whereas maybe there's no sun in a lot of cases at nighttime . Hydrogen is an interesting one .
So things like ammonia and hydrogen , potentially , as the cost of energy goes down , so the cost of solar generation goes down , they will come back to the fore as a store of energy . And we're seeing already applications like shipping , where they're using things like ammonia , which is like a kind of coagulated hydrogen .
I guess you might say that's being used as a fuel source that's potentially renewable , really exciting . Hydrogen at the moment , of course , is challenged by storing of hydrogen . So I remember as a little boy at Tsinghua University , the bus there . The hydrogen would just disappear Like it leaches out because it's just one atom , right .
But anyway , going back to the topic of solar and its role compared to , say , wind and other technologies , where it wins out is some of those are really complex . You want to do a hydro dam , you need some really amazing engineers .
You need people with experience working with the concrete to pour it just right so it doesn't set in a way that cracks , and so on . Same thing with the wind turbines , lots of foundations , you've got to shut the road , all this sort of thing .
¶ Solar Installation Training and Modularity
Solar is modular . So it's like Lego , marcus , like earlier today we were playing with a Lego set here , weren't we ? And basically that just clicks together and any baby can click together . Lego and solar and batteries are sort of like the Lego bricks on the Lego roof of our future homes .
Like , basically , if you look at the SunGrow system you mentioned earlier , it literally clicks together like Lego , and that makes it quick , it makes it easy to understand , makes it easy to maintain and it makes it easy to transport and move around .
So you've got something that you potentially could carry on a hippie's bicycle and bring it to the house and install . Like in a world where there was ponies as the only available transport , you could still install solar . In fact , donkeys carry solar up the mountain in some of the Himalayan regions .
So what I'm trying to say is it's modular , so it's easy to do the same product in big and small systems . So if you were talking about that wind turbine on your house , marcus , it'd be a small turbine , perhaps a one kilowatt turbine . If you want to do the one for the wind farm , it's going to be a two megawatt turbine or even bigger .
With the solar , it's basically the same concept . You put a thousand panels up at Kmart or you put 20 up at your house . You put five inverters at Kmart , you put one at your house . You put 50 batteries at Kmart , you put one at your house .
So all of that knowledge around residential installs can be leveraged to do big projects , and that's why solar is going to win . Solar , together with batteries , is 100% the future . From a cost , practicality and speed point of view .
We can get you up to speed on installing solar in a very short period of time , as opposed to some of those more complex technologies , which are great technologies , but they're just more complex , they take more planning , they take more approvals , they're going to take longer and a lot of times they need other sites . So what do I need ?
To put solar on your house ? I need the existing roof you already have . If I want to put a hydro dam in , I've got to dam the lake .
No , no , don't do that at my house .
So this is the thing is that what people miss and I see this on the LinkedIn's and on the Instagram people miss that most solar in the world in the future is not going to require one acre of extra land .
It's going to go on the existing rooftops , it's going to go on the existing car park areas , so the footprint is not going to be vastly increased as opposed to if I wanted to put in , let's say , solar thermal . Even I'm going to need big collectors and big mirrors in the desert or something I'm going to need to soak up heaps of land .
Now there is some solar doing that , but most of it won't be that .
Wow , You've only left one question unanswered that donkey in the Himalayas . Was that an IECA panel ?
Well , it's funny you should say that , marcus because we do have an installation , the highest installation in the world in the Himalayas . So we've got an answer for everything at ICO .
Oh Jesus , I want to see a photo of that one .
We 100% can give you that one . So it is a beautiful installation and it is an accolade for us that we can work on the hottest temperatures and the coldest temperatures Wow .
Do you do anything specifically to train your installers to win really consumers' trust about IKO , the company , the philosophy , all of that ? Do you train them up in that ? Do you take them ?
somewhere . So last year , in 2024 , we chained hundreds of installers through our Zoom training sessions and our onsite training program . We've also got , of course , videos through our distributors .
So we've got wonderful distributors in Australia , like SolarJuice , like AC Solar Warehouse , sol Distribution and TradeZone , and they are doing video training through , for example , smart Installer . So SAA has their training regimen . We're part of that . Solar Cutters we're part of that .
This year we're excited to go around with SIA and we just want to be helping our installers get the best from the product and give the end user the best result .
So , whether that's from a safety point of view talking about those hooks on the roof whether that's from a layout point of view making sure the panels are well supported we're very committed to training and we've probably done more training last year than perhaps in a past life have done in a decade . It's been a very important part of our success .
Okay . Well , that builds trust and everything really doesn't it between you and the installer , because they see you face-to-face , they see you care . Yeah , yeah , okay
¶ Solar Panel Market Strategies and Focus
. Now I see some panel manufacturers now moving into the all-in-home solution . So they maybe started with a panel and now they're throwing a home energy management system in it and a battery sometimes , and this and that . Are you guys kind of moving away from panels and then suddenly offering a whole plethora of items ?
Yes , our near-term view is we need to focus on our knitting .
Obviously , as batteries become more and more a part of the market , I'm not sure where that will go , but the track record in Australia has been that the inverter and battery manufacturers are better at making inverters and batteries and , from our point of view , we see a lot of expertise in our partners with specific brands and we think they should just keep doing
that and use our panels to get the best out of those best solutions . So , from our standpoint , we're going to focus on solar panels and let the batteries be done by the battery companies and the inverters done by the inverter companies .
Right , so you're not going to rebatch on others and make it .
No , we don't have a plan to do that . As I say , the future is really hard to predict five years down the track . There may be some reasons to do that , I'm not sure .
But the way it looks to us and the dialogue we've had with people like SunPower , with people like SunGrow , people like BYD Fronius , people like Tesla they've just got so much amazing technology there . We're better off to just use the stuff that maybe SolarEdge has already built or Enphase has already built .
It kind of you know , stick to what you're good at . Yeah , okay , as a customer , I sometimes get a quote .
I got five guys walking in and each one of the five will tell me while their inverter solution is the best , while their panel is the best , and they come up with all these little advantages and so on and so forth , and by the end the end customer is a little bit confused and doesn't really know how they should judge all this . Yeah , what would you say ?
When it comes to product , what are some of the golden rules ?
Well , the first thing I would say is that lots of products have advantages for different situations , right . So if we're driving on a road , perhaps we're better off with a Camry . If we're driving in the forest , maybe we want a Land Cruiser . So all the products on the market have their advantages and they have their place what ? In the Australian Support Centre .
So we really believe in having a presence here in the Pacific . So we think that if you're looking at a panel , first of all you want to know have they invested in the country where they're trying to make business ? What's their commitment and their roots here to Australia and to New Zealand ? And I would say that if they've got local entity , that's really key .
So does the panel company that you're buying from have local entity ? Are they paying payroll tax and all that stuff here in Australia ? Do they have that ABN set up ? Do they have a 1300 number that you can call outside of it ? Let's say the installer touch wood wouldn't happen , right .
But let's say they got injured or something that couldn't help you , could you reach out to that manufacturer through a 1300 number ? So I think that shows commitment .
Local entity , offices in the 1300 number , engineers that can help you really key at some of the references on , like your Energy Media or other sites , where they have a list of companies that are reputable and have been shown to support the local industry and the end users . After we've done that , I'll be looking at your application .
So do you have any prospect of the panels getting dirty or is there any shading ? You're going to want to look for a panel that has a shade management solution , perhaps also with an MLPE , so that could be a Fronius with a Tygo , it could be an Enphase whatever . And then the other thing you want to look at is again back to the installer .
So what's their local presence ? What's their commitment ? What kind of strategy are they using to make a good system ? So can they show you why their system will last longer ? So it might be they have a strategy to keep the inverter out of the sun .
It might be that they use sealants that have a long lifetime or a conduit strategy that keeps it out of the sun , something like that . So what's their strategy ? So the golden rule local support , fit for purpose , right ?
So if you've got shade , some kind of shade management technology , and then the other thing , of course , is making the best use of your roof . So are you able to get the system size you want out of your roof ? And I would say , look for the panel that's going to give you that .
And then , what are the concerns of your neighbours and perhaps your partner in terms of aesthetics ? Do you need to address that ? So sometimes you're going to have a panel array . It's not facing the street . Use a 470 panel , it's facing the street . You want to use an all black 455 , something like that .
Okay , it makes a lot of sense . It shows that you were actually an installer yourself , because you've been right , from getting on the roof and having the experience to also now leading negotiations with distributors . You've had the whole windscreen wiper of experience .
I haven't heard that before . Windscreen wiper yeah , we have swept across the industry , so to speak .
Yeah , Do you know I personally was in your shoes many years ago where I was , you know , heading a group with panel manufacturing and all that and you kind of know in the job if that company is more about sales or is it more about customer outcomes or profit and all of those things .
It's a tricky question , but what's your feeling that you've been with IKO now for a bit what that company is really all about ?
¶ Management Engagement and Panel Benefits
I think the first thing that struck me was the willingness of our chairman , dr Chen , to meet with customers . So in a past life I would try to get appointments with the CMO , with the CEO , with the chairman . I just could not achieve that .
With other companies .
Yeah , other places where I've worked , you had this standoffish scenario with the management , whereas we're up there . Yeah , yeah . We're up there , which is surprising . Oftentimes these people will be quite down to earth , but yet trying to achieve these appointments is difficult .
So with Chairman Chen , dr Chen , what we were able to achieve is that he wants to meet with SolarJuice , he wants to talk to our installers . We've got Henry , our VP , coming out to meet our installers that are visiting our factory .
We've got Michael from our leadership team coming over to All Energy and meeting with installers and hearing their concerns about the packaging , and I think that just shows a really sort of down-to-earth interest in the common man if I can use that expression common person , and that's just sort of a humbleness that I think will pay dividends for our network , as we
are able to feedback these concerns to the management of the company . And when I'm going back to China , I'm finding there's an appetite for that .
So not only am I asking for the opportunity to meet with the leadership and I've met with our leadership multiple times , like in the one year that I've been in ICO since last year , I've met with management multiple times , like senior , senior management , as opposed to in other countries , other companies it might happen every few years , you know and whereas it's
multiple times this time . So there's that openness . Now I'm asking for appointments but on the flip side , they're asking to talk to our people here in Australia . They're saying , when our distributors come to China , ask them to come and see us . When our installers are in China for whatever reason , come see our factory .
It's just a welcoming and I guess you might say a two-way street instead of the one-way street . So a lot of companies they just want to push product on people and they don't want to have that relationship . I do really sense that there is a quest for a connection from our management and , as I say , I'm talking to factory at least weekly .
Just that sort of interaction is more intense , I would say , at ICO compared to some other businesses and I know there's a lot of businesses do this really well . But I've just been really inspired by that .
I noticed now the higher and higher electricity prices are really hitting businesses hard , and so commercial solar is actually growing quite well at the moment . Now , with commercial solar sometimes the financial situations are very tight . You do cost a little bit more than some of the very cheap panels . Is IECO the right panel for a commercial solar system ?
Well , again , it's going to come down to the application as to what's the right product . But we have a lot of roles to play in car parks in the top of buildings . We can generally provide a good business case for any site , but where we're really going to shine is in that constraint .
So if you've got a high labour cost , let's say you want to put up a car park well , you're going to have to assemble that car park . You've got the cost of the concrete and what have you ? You've got the EWP higher and all that . Using our product , you're going to be able to shave some of those costs and again , you're going to cut waste .
So there's a sales component as well as a practical install component . When you're a commercial solar business interfacing with IKEA and you're a commercial solar business interfacing with ikea and you're able to say I'm going to use five percent less glass , that's really compelling for ikea to hear that . Um , so , because they got their sustainability goals .
Yeah , that's right .
So you , you have two parts to this story . So if we think about it from the point of view just of a solar install business , being able to achieve the project is really key . So it's all well and good to have a very cheap panel , but you can't win the job . What's the point ? So what we can offer our partners is an exceptional modern slavery scenario .
So the labor aspects of our product are really compelling . You've got the environmental aspect is compelling , plus it's going to be cheaper to install , plus it's going to give the end user better energy savings . So if you're able to have this win-win-win , that's super compelling . Another scenario we see a lot of is the roof is constrained .
We want to get the maximum on this roof because there's a PPA . So PPA is just basically a project that's going to do well if there's more energy generation , because our product generates more energy per square meter . If you've got a constrained roof , you're better to put ours on . You'll get more energy and the PPA will be more viable .
Maybe it's a high-rise building . You've got quite a varied roof up there , with lots of antennas and what have you . We're going to be able to fit around that with our 470 , compared to other 470s that are bigger on the market . So if you look at the 475 on the market right now , that panel is something like 1900 long . Ours is 1757 , so it's shorter .
You can fit it in more places . You can fit it in the lift to carry it up . So you've also got a lot of access challenges that we're going to solve for CNI operators and that's why we're seeing 300 kilowatt jobs going in , two megawatt jobs going in car parks going in with our product because of the labour savings , the space savings and the access .
We do get a little bit more hail in Australia nowadays , be it residential or commercial . Your cell here is very robust . Do you perform any better than , let's say , he is very robust Do ?
you perform any better than , let's say , the old P-type in hail ? Yeah , so the EL testing done in these hail tests by TUV Rhineland shows that the performance is better for our panel . So there can be a scenario where this heavy hail comes through on a P-type panel . Right , the glass doesn't break , but the cells have suffered anyway .
They literally have micro cracks underneath now .
yes , and obviously again it comes back to how big was the hail right ? But for a typical hail storm where you've got that sort of squash ball size , golf ball size , pea size hail , you can see some damage to the cells , like they actually have micro cracks , even though the glass hasn't broken .
On the legacy old panels that you used to have , hours don't show that same issue . So again , assuming they're not like footballs and little pyramids falling out of the sky or something , then if the glass isn't broken , what we're seeing is that cells are staying good on our product what they're more flexible and they're less likely to just crack .
Or or is it because of all the wire busbars on the back ? It gives it more hold ? What's the reason ?
It really comes down to the fact that the cells are more flexible . So any back contact cells doesn't matter what brand they're going to offer you that benefit . And the reason is you haven't had to cook the cell to get the metal on the front side to bond to the silicon .
So if we look at old types of panels , like a P-type panel or another legacy panel that's the N-type Topcon , those , when they're manufactured to get the metal to bond to the silicon , they cook it at a higher temperature to sinter the silver into the silicon . We don't have to do that so we don't get as brittle . And again , this is not unique to IKO .
Any back contact cell will in general offer you that property . So because they're not brittle , they're more flexible to those impact stresses that you see with hail . So that's really compelling if you've got a business owner who's not necessarily getting hail in the area , but they've just got these concerns right .
Anytime they do a project , they don't want to look bad , they want to look good . So , choosing our product , the business owner can look good , the installer has a point of difference , so they win the job and they make a sustainable business to support all of their customers .
Look , if I'm a solar installer , some of the things that really matter to me is A that my distributor regularly have stock , so I don't just sell the product and then I want to get it and suddenly I can't get it because there's a delay and all that . Are you guys quite reliable in your supply ?
Look , I think anyone who promises that just off the bat yeah , everything's always fine they're going to be misleading . So all I can say is that we're taking every step to be ready for that . So what we're doing is we have local warehousing here in Australia . So because we're an Australian company , ico Energy Australia we do have those resources .
Our distributors are ordering as much as they can ahead of time and we're seeing good levels of stock . So we're sitting here in January , february 2025 . We've got excellent stocks around the country at this point in time and we're working with our team to always keep stock on the shelf . From time to time , specific models at certain distributors will run out .
That happens to all the brands . We are in constant dialogue with sell-through reports to understand how our distributor's been selling down what's on the water to try and fix that . We're letting them have access to our local stocks where their stock is delayed on the port or on the water . So you have a buffer stock here , don't you ? Yes , that's right .
So right now , we're holding just 10 megs as buffer and that's purely for buffer . Like most of the stock the installers are getting is from the distributor's own orders coming on their own ships .
We do have challenges in places like Darwin , where we don't have warehousing support , and that's the same for all the manufacturers , and what we're doing is just maintaining that dialogue . So instead of having like 50 distributors and trying to keep on top of that , we've just got a key network of distributors that we can work well with .
So that's our strategy Keep that supply managed well and keep that buffer stock there , have a range of products at a range of distributors . So you've got options if you need to , and to make sure that those distributors have good inverter partners . So when you go to one of our distributors , they have good accessories to go with your panels .
They'll have the Clenergy and the Shledder racking . They're going to have the SunGrow inverters . They're going to have those solutions that you're looking for . So that's been really key in setting up our network and I think all of our partners are very responsible partners as well . So some of the businesses they don't resource their teams adequately .
Our distributors are very focused on doing that and we're having those interactions with them .
So if I'm , let's say , a solar business and I look at your panel and go , oh , I've got room in my range for that one , where do I get my education from ? Are you running that ? Or does my distributor give me all that info of the key advantages of the panel ?
So I mean , they can watch this podcast and they'll probably get a lot of knowledge out of it , but what's your strategy to educate the installers about all the advantages ?
Look , we're really happy to talk to installers about that and provide training . So we do that from the ICO side through our Australian team . Our distributors can do it as well , so we have pre-recorded videos that we can share to you . If that's something you would like to do , we can arrange an appointment with your team .
That can be on-site , it can be off-site . Some of the teams they just love to do on-site training , so touch and feel very tangible . There are some reasons to do on-site training with our product because we can take you through exactly how does it look and all this kind of thing . How's the feel of it ?
And particularly as we have new products coming , like the lightweight panel , you might want to pick that up and see how it is in your hands . I didn't know you were getting a lightweight panel coming , yeah , so that's hush hush just for your ears , marcus , but that's on the way to Australia . Cc's pending at the moment .
We've already got the IEC certification and that's going to be great for cool rooms . It's going to open up a whole range of new applications for panels because it'll be having a frame but being light , so you can use the same racking as you've been using , but it won't be as heavy . So that's going to be fantastic .
You can carry two up onto the roof at once , perhaps , instead of one panel .
Lots of crazy things are going to be possible with the new panels . So to finish our podcast , I want to give you a bit of a challenge . I'm sure you get to five . If you get to 10 , I really have to buy you lunch , and if you get any number bigger than 10 , I'll be really amazed .
But can you rattle down all the key advantages that I would get as an end customer or as an installer if I choose an ICO panel ?
At ICO , we actually think of it as layers on a cake . So you've seen the rainbow cake , right ? Ico is a bit like that . So you've got so many things to talk
¶ Benefits of IKO Solar Panel
about . So one of the challenges for our guys is to shut up about all the benefits , right . But if I can just start with the three key things , so the first one , of course , as you said , local support . I think that's amazing . Not every brand has that .
Some of the brands on the market that people push they don't have an office , no , abn , all that stuff and they don't make a contribution through the taxation system nothing , they just like mosquito sucking on the industry . The taxation system nothing , they just like mosquito sucking on the industry .
Now , apart from that local support angle , which is key , you've got the efficiency right . So efficiency is a feature , but the benefit it gives you is that use of space right , so we're going to make the best use of your roof . Third thing is the yield . We're going to make more energy from the watts that you put on your roof .
So if you've got the same nameplate power , we're going to make more energy from the watts that you put on your roof . So if you've got the same nameplate power . We're going to make more energy than other brands , but from the point of view of the space , we're going to make the most energy from that same space when compared to other brands .
So those are really key , right . So you've got that local support , you've got that use of space is the best and you've got the most savings from that energy . So that's really the key top three points . But it's layers on a cake , right . So we've got more . It's a bit like the DemTel , you know . Wait , there's more . We've got the safety right .
So , because we've got the back contact and the way we make the panel , it doesn't get as hot as other panels . So many people don't know this , but there are situations where you can have bird poo or something on a panel and it can happen that parts of the panel get very hot as hot as 150 degrees Ours 100 degrees much cooler .
So you've got less fire risk , right . So why is that ? Well , because we've got shade management . So now we've got another benefit right . So benefit number five we've got that shade management . And that shade management is unique to our product . So we were the inventors of that technology in terms of the mass market production of it . So that's really good .
And then you've got the benefit of tier one . So you're dealing with a top-notch company . So as a homeowner , we're looking for that peace of mind , and we're already getting peace of mind from the safety right . So the IKO panels have safety benefits compared to others . But we're dealing with a tier one company .
So tier one is just sort of saying this is a big , sizable company that has the wherewithal to be here going forward to support projects , right ? So if you're a bank and you want to finance a project , you won't just finance any project . You're going to finance panel manufacturers that you can rely on , and that's where the tier one comes in .
So we're tier one .
So your annual income is in the many billions .
Yeah , the turnover of the business is sizable . I think it's fair to say that and obviously we're a multi-million dollar business here , just in Australia . So we're sitting at six yes , we're sitting at that Coming down to the question of design , so when we put a product in our roof , marcus , we want to have a product that's fit for purpose .
So you can't see this when you pick up a panel , but I can share with you that behind our product is that engineering input from our engineers in Australia . So we've got four engineers here in Australia and that's feeding back into the design of the product . So you're getting a product that is localised before it hits the shelf .
So that means that there's a better chance of it lasting the distance on your roof . So then , coming back to benefit , I think we're at benefit number seven now . We've got that warranty right . So we've got the 25-year product warranty . So that's going to give you again peace of mind for two and a half decades with that panel .
And then we come down to the components that are in the panels , right ? So we've got the Swiss connectors . We've got the MC4 from MultiContact or Stauble , so we're using the best connectors on our panels that you can find on the market . And then , of course , we've got that environmental benefit .
So looking , I think , at benefit number number nine , now we're not wasting materials . So if we go back to the use of glass , because our panels are more space efficient , they use space better every time you use our panel instead of a competing product , you're using five percent less glass it just in general raw material less , isn't it ?
yeah , less to recycle down the track 100 , and then , if I can wrap up with number 10 , it's that ESG piece .
So this is like we've got that , what I would call environmental presence , in terms of it takes less energy to make this product in the first place , and you've got that concern for labour and making sure that the way that our product is made is responsible . So those are my 10 , marcus .
There's actually more , but I don't want to bore people to death with that , but the good news is that it is like layers on a cake . There's so much to know , and if an installer , let's say , was dealing with a kindergarten , well , the safety is going to be more important . Perhaps .
If we're dealing with , maybe , a farmer who has an off-grid system running a pump , well , now we want to know about that yield and the time of day .
But why didn't you bring up as number 11 the fact that it's a great-looking panel with the black and even the other one ? And why didn't you bring up the advantage of the hail strength for the more flexible cell ? And why didn't you bring up in commercial that you get more bang for back on the same roof ?
Yeah , there's so much you can talk about .
I mean you could have really gotten yourself the lunch out of me . You've been very kind .
Yeah , it is always a challenge to focus on what's important . I mean , all of those things do have their place , of course , but , yeah , certainly the aesthetics being a nerd , right , I forget about that and it is important for a lot of the market and we're seeing a lot of that low-hanging fruit . So low-hanging fruit for commercial . What does that mean ?
It means maybe people were worried about going solar from a looks point of view . You've got that beautiful winery . You haven't had a product that you've been attracted to until now . Okay , put on the IKO full black . Perhaps you're doing some kind of pumping . There's trees nearby , there's shading . You're not sure if it's going to work .
Now you can go and trial using perhaps the IKO solution there to help you with that shade management . So there is a lot of ways we're opening doors and sometimes you don't always think of them because there's so many doors we're opening at the moment .
Yeah , I mean , I see a problem coming for you as you get older , because I'm definitely forgetting a lot of things now , and you've got a module with so many advantages that if I would put you on the spot to mention all of them , otherwise you're going to get a zap by the electric whatever .
You're probably going to be zapped because you can't remember them all . You've got so many bloody advantages .
Yeah , so all thanks to the diligent Germans in our research center and our CTO from Japan and all of our dedicated staff in China , like , they've obviously built that up and yeah , we do have a duty to share that with the world . Otherwise we're sort of wasting their effort . So we talk about the wasting of glass using a P-type panel .
We're wasting their effort if we don't share these accolades . And we need to make sure to open all the doors for our installers , because our Australian installers they're hardworking , they're on the roof in the sun every day .
We need to make their life easy from a sales point of view , and everything they can know about the panels will help them to maintain that viability of their business . And I know that our installers want to be there for the homeowners in the future .
And they can only be there if they're able to make those sales day in , day out . And less panels to carry on the roof , less time on the roof , 100% All of that is better for health and safety . And look , that joke I made about the electricity . We're not zapping him If anybody wants to ride in . It was a bad German joke .
Okay , now I really appreciate it . It shows your knowledge , it shows your passion , it shows your understanding of the product . I really wish you all the success . All the installers who have really flogged to IKO have really given very positive feedback . It's not like the product looks on Monday lightly blue and on Tuesday it's a bit more black .
There's consistency in the supply . So I hear a lot of positive about it and really thank you a lot for sharing and coming here today .
Yeah , thanks very much , Marcus .
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