My content planning framework that helps you sell more!

In today’s episode of the podcast I talk all about content and making sure that you add value but don’t give away too much that they won’t want to buy your paid product.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• You don’t want to give away the Gold! You need to add value with your content, without giving everything away.
• Different levels:
  • Paid courses, membership, product, service
  • Lead magnet, Facebook group – they have to do something to get access
  • Free content – they don’t have to subscribe or opt-in (blog or video)
  • Social media content
  
  
• Pull out the sections of your paid product and focus your content around this.
• You could offer a lead magnet with some ideas or a checklist.
• Use your social media content to simply introduce the sections of your paid content, then give them a little more in your free content, then get them to opt in, then you can offer them the paid product.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Everything you put out there should be pointing towards your paid products – don’t give them the Gold!   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• Different content at different levels
• My content planning framework

  RESOURCES MENTIONED   Take the quiz! Phil from my podcast assistant Build my list course   TRANSCRIPT

Hello, and welcome to this week's episode of the podcast. How are you doing? So I am running a bit of a risk here because at the point I'm recording this, my quiz, isn't ready. And I'm going to tell you to go and look for it in hope that when this episode comes out, it will be ready. This is the problem with when you have a lot going on.

I talked about this last week and you try and batch a bit. So. Yeah. So basically you can go to teresaheathwareing.com/quiz and you're either going to find my quiz or you're going to find a link to the waitlist. I'm hoping you'll find my quiz. I mean, my days off finishing it and I'm recording this at least two weeks before it comes out.

So I'm praying we're done. I mean, this could be embarrassing quite honestly, but actually this gives me a deadline. I'm really good with the deadline. If I had come on to this, I should have come on to this and go to the quizzes live now, then I'd make sure I'd get it done. And I think I'm going to make sure I get it done cause I don't want to look fool. Anyway.

Uh, this is the problem when you've got so many things that you're juggling like, and you want to try and get ahead. And my lovely Phil who edits my podcast, who we'll link to in the show notes is going on holiday. So that's why I've got to do a bit ahead. A bit more ahead than I would like. Okay.

This week I am going to be talking about content. Now I run as you may or may not know a 90 day program. And one of the questions I get a lot, and one of the things that we talk about a lot when I work with people 1:1 especially if those people have an online course or a membership is how do I make sure I give away content, but don't give away too much to make sure they get my course.

And I've been working with them on this and been working with them in terms of like, how do they structure that? And I've come up with a kind of process or a framework that I want to talk to you about, which I think might help. Now,...