How to grow your audience using a lead magnet

Today’s episode of the podcast is all about how to grow an audience, using a lead magnet. Lead magnets are one of the key ways in which you can get people onto your email list, and so they’re a really valuable tool for your business. As always, I’d love to connect with you on my socials and hear what you thought of this episode!    KEY TAKEAWAYS COVERED IN THE PODCAST

• How to get people on to your email list
• Types of lead magnets you can offer
• Whether PDF lead magnets still work
• How to know what format is best for your lead magnet
• How to make sure your lead magnet leads to the right things

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Your lead magnet needs to fix a problem and add value, if it doesn’t, you’ll lose them after they’ve downloaded it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   My 5 Key Steps To Starting Your Email List! Invest in my Build My List course Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript

Hello, and welcome to this week's episode of the podcast. I'm your host, Teresa, as always. How are you doing? Okay. We've done a little theme these last few weeks, so if you've been listening, which hopefully you have, two weeks ago we did an episode on creating an online course, and the three things that I thought were key in order to have in place, if you wanted to think about having an online course.

So the first thing was content. So last week I did an episode around content and looking at the kind of long form content and how you maximize that content, especially if you've been doing it for some time like I have. And then this week I want to talk about the second thing that was on that list for an online course, which is an audience.

Now I have seen some unbelievably crazy, what is the word I'm looking for claims. That's the word I'm looking for around audiences and whether you need them and don't need them. One I saw on a webinar where basically they said that they sold an online course and only had an email list of a hundred and like 30 people or something, and they made 30,000.

That was the first amazing claim. Now, am I saying that's not true? No, I'm not saying it may not be true. What I'm saying in this case is they may not be telling you the whole picture, i.e. they could have had a Facebook group, they could have had a podcast, they...