This week we’re going to be talking about one of my favourite topics - lead magnets. Although this is something that I have covered on the podcast before, it was an incredible 108 episodes ago and, in that time, things have definitely changed. Not only that but having just finished a list building challenge, I thought now would be the perfect time to revisit the topic with both new and existing listeners. KEY TAKEAWAYS COVERED IN THE PODCAST A lead magnet is when you are offering something to id...
Mar 23, 2020•25 min•Ep. 110
This episode is going to a be a little bit different, however I wanted to address the situation at hand. Things have been a little overwhelming and the world is now in a very strange and unique place. Although I don’t usually post episodes midweek, I wanted to have a chance to talk about what is going on and my thoughts surrounding the current situation. I’m also going to touch on a few personal tips when it comes to responding to adverse situations as a business. KEY TAKEAWAYS COVERED IN THE PO...
Mar 19, 2020•21 min•Ep. 109
This week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile. KE...
Mar 16, 2020•58 min•Ep. 108
This week’s episode is a solo episode, focussing on why social media isn’t working for you. Having worked in the crazy world of social media for a number of years, I have seen so many tips and tricks being passed around that may not necessarily help your business grow. Social media is something everyone feels like they have to do it and as the results are often disappointing, it’s important to know where you might be going wrong. KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to networking, ...
Mar 09, 2020•29 min•Ep. 107
This week’s podcast episode is with a very good friend of mine, Mark Asquith. Known as That Podcast Guy, Mark has seven of his own podcasts and runs both Rebel Base Media and Captivate. With lots of experience when it comes to hosting your own podcast, Mark is the best person to talk to when it comes to getting started and growing your audience. On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your e...
Mar 01, 2020•1 hr 7 min•Ep. 106
This week’s podcast is all about losing a customer and client and how you can turn what may seem like a bad situation, into a positive one. After losing a client, I thought now was the right time to discuss something that is going to happen to every entrepreneur during their journey. On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those t...
Feb 24, 2020•33 min•Ep. 105
This week’s episode is a practical episode, with lots of incredible tips from Amy Woods, an expert in repurposing content. In her business, Content 10x, Amy takes a core piece of content and ensures she maximises it to its full potential. Whether your core piece of content is an article, a video or a podcast, Amy shares her top tips for creating various other pieces of content alongside it, without taking up too much of your time. If you’re looking to put more content out into the world, this is...
Feb 17, 2020•51 min•Ep. 104
At the request of one of my Instagram followers, I am going to talk about the important of authenticity in social media. Whether you’re running a business or you are your business, being authentic is essential if you want to grow. This is going to be a jam-packed episode filled with lots of tips and tricks, so make sure you have your notebook handy. KEY TAKEAWAYS COVERED IN THE PODCAST Authenticity is the quality of being real or true. It’s a bit of a buzz word in marketing, but for very good re...
Feb 10, 2020•40 min•Ep. 103
This week’s interview is with Katie, who initially came on board my business as my virtual assistant. Now, she’s so much more than that. As well as sharing our journey, we talk about how to find a VA for your own business. We cover 5 things that you can do within your own business to help improve your organisation, which is what Katie does for me on a day to day basis. The episode is a light-hearted and honest discussion about what I do well and what I am not so great at, making it another one o...
Feb 03, 2020•55 min•Ep. 102
Before I started my own business, I worked for a number of different larger companies - all of which followed a formality of putting together campaign and strategy documents on a regular basis. Now that I’m my own business, however, I’m a lot more fluid and things can be much easier when it comes to decision making. Although you don’t need to follow the long process that I used to, I want to take the opportunity to talk to you about campaign planning in today’s podcast episode. We’re going to be...
Jan 27, 2020•30 min•Ep. 101
Welcome to episode 100 of the podcast, time has gone so fast! I wanted to make sure this episode was special, so for this episode only I have got someone else taking over. The reason being, they are going to be interviewing me and my wonderful husband. So, for this week only, I would like to hand you over to Biz Paul. KEY TAKEAWAYS COVERED IN THE PODCAST When I first started my podcast there was growth but it wasn’t until month nine that my stats experienced that ‘hockey stick’ growth. It’s take...
Jan 20, 2020•1 hr 1 min•Ep. 100
This week we’re talking about all of the ways you can save time whilst managing your social media channels. In a busy industry it’s important you’re doing all that you can to grow your social media, without having to spend hours and hours on your phone. There are so many vital parts to running successful accounts and you need to be sure you’re able to them, without forgetting to engage with your followers too. Luckily, I have lots of tips and tricks to help you! KEY TAKEAWAYS COVERED IN THE PODC...
Jan 13, 2020•21 min•Ep. 99
Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you improve your sales strategy. As a sales expert, Victoria is just the person to show you how. KEY TAK...
Jan 06, 2020•50 min•Ep. 98
This weeks’ episode is another solo episode, covering some of the basics that you need to know when it comes to branding. Although I am not a designer and I have little experience when it comes to creating assets, branding and design is incredibly important from a marketing point of view. Having had lots of conversations about branding recently, I thought now would be a great opportunity to cover some of the basics you need to know when it comes to building a brand that is recognisable. KEY TAKE...
Dec 30, 2019•25 min•Ep. 97
In today’s episode I am going to be sharing a couple of home truths when it comes to marketing. Whilst I love marketing, I feel that often we are sold a story that doesn’t often match up when you find yourself in the industry every single day and because of this, people feel as though they’re failing. Thankfully, that’s not the case and nobody is actually an ‘overnight success’. I want to talk about what it’s really like and how we can release the pressure we put on ourselves, so join me as I sh...
Dec 23, 2019•27 min•Ep. 96
This week is another interview episode ahead of the Christmas period. In this episode, the very lovely Jill Fanslau has joined us to talk about email marketing. As the owner of a Weber, Jill has lots of experience when it comes to email, putting her in the perfect place to give you all of tips you need to succeed. We talk about how you should collect emails, how you should collect them and what you should be sending your list once you’ve started building it. If you want to start building or grow...
Dec 16, 2019•1 hr 14 min•Ep. 95
This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage with. KEY TAKEAWAYS COVERED IN THE PODCAST The speed in which social media moves is one of the biggest ...
Dec 09, 2019•58 min•Ep. 94
Today’s episode isn’t going to have one specific theme as there are a couple of different things I want to talk to you about. I love creating episodes that give you actionable steps to take and that’s exactly what this week’s podcast will do. First of all, I talk about something planning for the year ahead. As business owners it can be hard to look at our businesses with and outside perspective and in order to look ahead, that’s what you need to do. Secondly, I look at how you can market your bu...
Dec 01, 2019•28 min•Ep. 93
This week’s episode is with the amazing Matt Barnett, the founder of Bonjoro. As a frequent user of Bonjoro, I wanted to take the chance to showcase how you can use them within your business. With a focus on loving your existing customers, this is a great episode for those that are looking to make the most of the clients and customers they already have. This is often something we ALL forget to do so I know this episode is going to be valuable to absolutely everyone. KEY TAKEAWAYS COVERED IN THE ...
Nov 25, 2019•59 min•Ep. 92
Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Blogs are incredibl...
Nov 18, 2019•29 min•Ep. 91
This week we have the amazing Chris Marr on the podcast. As an expert when it comes to becoming a ‘Wikipedia’ in your industry, Chris and I look at how to create content that leads people to buy. Although you may create content that is well-written or nice to look at, you need to think about how you’re going to use content to get people to buy into your product or service. Whilst we’ve spoken about this before, this episode goes much more into depth when it comes to creating valuable content. Gr...
Nov 11, 2019•54 min•Ep. 90
In this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business. KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to branding it is 100% worth investing in a graphic designer. A...
Nov 04, 2019•26 min•Ep. 89
This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tes...
Oct 28, 2019•1 hr 4 min•Ep. 88
This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the difference it can make to your marketing. KEY TAKEAWAYS COVERED IN THE PODCAST Emotional marketing ...
Oct 21, 2019•30 min•Ep. 87
On this week’s podcast I am interviewing the amazing Michael Hyatt. As a New York Bestselling author, we are talking all about his book ‘Free to Focus’. We’re going to be talking all about how we can become more productive without having to increase the time that we have. The episode is going to be sharing a mix of simple mindset practices and various different hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, y...
Oct 14, 2019•1 hr 6 min•Ep. 86
This week I am going to be talking about something that has made a huge difference to my business – my mindset. This is a common topic in the business space and having done a lot of work on my personal mindset when it comes to business, I wanted to share some of my thoughts on the topic. As well as focusing on mindset, I also want to look at failure. Whilst most people look at failure as a bad thing, I want to discuss why I am now happy that I fail every once in a while. This will be a slightly ...
Oct 07, 2019•28 min•Ep. 85
This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial fear of going live. KEY TAKEAWAYS COVERED IN THE PODCAST You have to work hard in order to succeed....
Sep 29, 2019•1 hr 8 min•Ep. 84
KEY TAKEAWAYS COVERED IN THE PODCAST In the early days of my business I worked really hard to network, find clients and build my email list. During the first few years of me running my business, I did a lot of local speaking gigs. Once my business started to grow, I was able to hire my first ever VA, who has now grown to be No.2 in this business. It was great having someone who understood how businesses are run as she helped me turn my business into an agency. I now have 6 freelance members of s...
Sep 21, 2019•32 min•Ep. 83
KEY TAKEAWAYS COVERED IN THE PODCAST There are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time. Growing your business will either take time or money and you need to decide which one is more valuable to you. Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed to be effective. When you first get started with Facebook Ads it’s important you take the time to e...
Sep 14, 2019•52 min•Ep. 82
KEY TAKEAWAYS COVERED IN THE PODCAST Growing your business doesn’t necessarily have to mean you want to earn lots of money or grow your team, it could just be that you want to lower your working days or you want to earn enough to take time off. Growing your business means creating the business that you want. There are sections to the MTC method – get seen, get emails, get sales and get fans. Each section is equally as important and they follow nicely on from one another. Getting emails focussing...
Sep 07, 2019•27 min•Ep. 81
