Facebook Algorithms Explained: How to Post Better, Get More Engagement & Improve Your Reach
Episode description
- Algorithms are rules that social media platforms use to determine who sees your posts.
- Facebook serves up content to you based on other posts you “like”, share, comment on, etc.
- These days, only 1-2% of your Facebook Page’s followers will see your posts.
- Engagement is key to “beating” Facebook’s algorithms!
- Facebook wants to see conversations! Think about how you can get people to comment on your posts.
- For Facebook, you only need to post once a day—at most! Two or three posts a week is a great amount.
- The one thing that breaks through the algorithm every time—live video!
- If you go live, you will get better reach and more engagement.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As users of social media, we are bombarded with content. Every day, hundreds of thousands of posts are vying for our attention. Facebook uses its algorithms to determine how to show you the content that you enjoy the most; it culls through all the noise to deliver what it thinks you would want to see. Take smart steps to build conversation and community to feed into Facebook’s latest algorithm updates.HIGHLIGHTS YOU SIMPLY CAN'T MISS
- What does “algorithm” mean, anyway? – 01:28
- What Facebook does with the information it gets through its algorithms – 05:12
- Facebook algorithms and advertising – 06:04
- Why you need to care about Facebook’s algorithms – 06:20
- How the algorithm can affect your posts – 08:20
- Facebook’s focus on conversation – 11:28
- Less is more! – 12:35
- Steps you can take to break through the algorithm – 13:28
Links to Resources Mentioned in Today’s Episode
Transcript below
Hello, and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I hope you are having a really lovely week wherever you are in the world, and that the sun is shining, because it always makes me feel better when the sun is shining. This week I am going to be talking about Facebook algorithm. I know what you're thinking, "Teresa, why do you want to bore us with stories about Facebook algorithm," a word that in itself sounds boring, and dull, and confusing. I know, I really do, but I promise you this episode is going to be a good one. I find the subject, personally, really fascinating. Maybe I need to go out more, but I really do find it fascinating and, actually, it's something that people think they know about, and then they find out what it means to them and their Social Media, and they realise that, actually, they didn't realise they knew all that there was to know about the algorithm, and it's going to help you.
It's going to help you post better, get more engagement, and know what you can do to help improve your reach of your Social Media, so please stick with me, because I really think this is going to be a good one.
What does “algorithm” mean, anyway?
Let's start by telling you what the word algorithm means. In very layman's terms, it's just basically a word that explains a set of rules that Social Media platforms use that determines who gets to see your post, or not. Let me break that down a bit. So, pretty much every Social Media platform has an algorithm of some sort or other. Obviously, Facebook owns Instagram, so you imagine theirs is a fairly similar algorithm that they have. Now, it's made up by some very, very smart...