Your Digital Marketing Journey - podcast cover

Your Digital Marketing Journey

Pallavi Tyagiwww.26techservices.com
Need help on your digital marketing journey? Marketing your business digitally requires knowledge of digital marketing tools and their strategic use. I will talk about digital marketing strategies and tools that are budget-friendly and will attract customers for your business. Sometimes, I also talk to an entrepreneur to know about their strategy and the tools they used to make their business successful. Intro music: Guitar Strut by Lorenzo's Music Outro music: Guitar Snippet from Widow's Plea For Her Son by The Joy Drops
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Episodes

100th episode - Reflecting on our marketing journey

Welcome to a special episode as we celebrate our 100th milestone! We reflect on our mission to provide bootstrapped founders with actionable marketing strategies. From exploring diverse channels to unveiling budget-friendly tactics, we've empowered businesses to build long-term marketing plans. This episode is a celebration of our journey, with insights into our future plans. Get ready for more dynamic strategies, emerging trends, and invaluable insights to drive your bootstrapped business forwa...

Aug 18, 20235 min

S9 Ep8 - Difference between having a personal brand versus being a social media influencer

Personal brands are about creating meaningful relationships with your audience, while being an influencer means building relationships to drive sales. You can be both a social media influencer and have your own personal brand at the same time. This podcast has been created to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. You can also book a free 30-mins 1:1 co...

Jul 28, 20234 minSeason 9Ep. 8

S9 Ep7 - FAQs about personal branding

Still have questions about personal branding? I answer some of the most common ones in this episode. This podcast has been created to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. ⁠ Book ⁠ a free 30-mins 1:1 consultation with me or check out my ⁠ free marketing resources ⁠ . Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram...

Jul 14, 20237 minSeason 9Ep. 7

S9 Ep6- The best way to create content for your personal brand

Personal branding requires understanding your business, work style, and personal life to construct an engaging online image. Design content pillars and topics that reflect your expertise, and establish a posting strategy aligning with your audience and chosen platform. Pre-schedule posts via a monthly calendar, considering the platform's algorithm. Create posts merging industry-related data with your unique traits for an authentic brand persona. Regularly review and adjust your content strategy ...

Jun 16, 20236 minSeason 9Ep. 6

S9 Ep 5- Know why I advocate Personal Branding for everyone!

Know how I started personal branding, what I focused on, and what results I saw from it. Book ⁠⁠⁠⁠⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠⁠⁠⁠⁠ free marketing resources ⁠⁠⁠⁠⁠⁠ . Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠⁠ , ⁠⁠⁠⁠⁠⁠ Facebook ⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠ LinkedIn ⁠⁠⁠⁠⁠⁠ . Or check out my ⁠ Y⁠⁠⁠⁠⁠ouTube channel⁠⁠⁠⁠⁠ ⁠ for knowledgeable videos....

Jun 02, 20235 minSeason 9Ep. 5

S9 Ep4 - Personal branding journey of a B2C and a B2B entrepreneur

How can personal branding help you? In this episode I use two examples – one from a B2C founder and another from a B2B founder. I’ll share how personal branding helps them grow their business. ⁠⁠ Book ⁠⁠⁠⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠⁠⁠⁠ free marketing resources ⁠⁠⁠⁠⁠ . Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠ , ⁠⁠⁠⁠⁠ Facebook ⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠ LinkedIn ⁠⁠⁠⁠⁠ . Or check out my Y⁠⁠⁠⁠⁠ouTube channel⁠⁠⁠⁠⁠ for know...

May 19, 20236 minSeason 9Ep. 4

S9 Ep3- What Personal Branding story should you convey to the public?

Stay tuned for more exciting episodes on personal branding and how it can benefit you and your business. A personal brand story is a narrative of who you are and what you do, communicating your unique qualities and experiences and how they fit into the world around us. Crafting a compelling personal brand story requires asking yourself specific questions about what makes you different, how your challenges have shaped you, and how your story will benefit your target audience. To create an engagin...

May 05, 20236 minSeason 9Ep. 3

S9 Ep2- Why Is Personal Branding important?

In this new episode, we talk about the importance of personal branding. How Personal branding helps you stand out from your competitors, build credibility with potential clients, and connect with customers emotionally, which can lead to increased sales and revenue. It's important to remember that personal branding is about the experience you create, not just the product you sell. By showing who YOU are as an entrepreneur, personal branding can be the key to getting ahead in the market. Stay tune...

Apr 21, 20234 minSeason 9Ep. 2

S9 Ep1- Don't underestimate the power of Personal Branding!

Establishing a personal brand is crucial for entrepreneurs, especially those starting out, as it helps differentiate themselves from their competitors and position themselves as industry authorities. Personal branding involves creating a unique identity that helps market your business and sell products. It's important to note that personal branding differs from business branding, as it is about the image you create for yourself, while business branding is about the image created by a logo, sloga...

Apr 07, 20235 minSeason 9Ep. 1

S8 Ep 10- How to Consistently Monetise Your LinkedIn?

Take a closer look at an effective LinkedIn content strategy and personal branding tips that help LinkedIn influencers make money. Book ⁠ a free 30-mins 1:1 consultation with me or check out my ⁠ free marketing resources ⁠ . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website ⁠ 26 Technology Services. ⁠ Liked what you heard? Subscribe...

Mar 24, 20234 minSeason 8Ep. 10

S8 Ep 9- Best Practices for Startups on LinkedIn in 2023

Listen to find out the best practices for LinkedIn posts, what posts work best on LinkedIn , and how to maximise LinkedIn post reac h. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it...

Mar 10, 20236 minSeason 8Ep. 9

S8 Ep 8- Personal branding on LinkedIn: 10 Mistakes to Avoid

Learn the top 10 mistakes to avoid when creating a LinkedIn profile for personal branding. Contact 26TechServices for more details. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to...

Feb 24, 20237 minSeason 8Ep. 8

S8 Ep 7- How to Write The Best LinkedIn Summary to Attract New Leads?

Learn how to write the best Linkedin Summary and build a personal brand. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram , Facebook o...

Feb 10, 20236 minSeason 8Ep. 7

S8 Ep6- A Beginner’s Guide to LinkedIn Marketing in 2023

Learn what LinkedIn branding strategy is and why personal branding is necessary to boost your business in the digital age of 2023. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to ...

Jan 27, 20235 minSeason 8Ep. 6

S8 Ep 5- What is a social media strategy? Why do you need one?

Know more about a social media strategy and why you need one to succeed with your business in the digital age of the 21st century. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to ...

Jan 13, 20234 minSeason 8Ep. 5

S8 Ep 4- How marketing has evolved over the years?

The holistic marketing model has undergone a major transformation model. Let us study how marketing is changing . Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an epi...

Dec 02, 20226 minSeason 8Ep. 4

S8 Ep 3- Marketing Strategy: Definition, Importance, Types, Examples + Tips

Learn how to increase leads and convert them through an effective marketing strategy. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram...

Nov 18, 20228 minSeason 8Ep. 3

S8 Ep2- Why Do You Need A Festive Whatsapp Marketing Strategy?

During the festive season, small business owners need to work on their WhatsApp marketing for promotion and sales. Struggling with the confidence to create video content for your brand? Video content performs the best on all platforms, so you cannot ignore it. Here's a free guide to help you create your very first video! Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of ...

Nov 04, 20227 minSeason 8Ep. 2

S8 Ep1- 7 Ways to Boost Your ROI With Festive Marketing

Learn about the most efficient methods to build an attractive digital presence for your brand for festive marketing. Struggling with the confidence to create video content for your brand? Video content performs the best on all platforms, so you cannot ignore it. Here's a free guide to help you create your very first video! Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense o...

Oct 21, 20226 minSeason 8Ep. 1

S7 Ep7 - Unboxing Entrepreneurship- What NOT to compromise on when starting a new business

We welcome our seventh guest, Chandni Dassani, to the ‘Unboxing Entrepreneurship.’ We talked about what NOT to compromise on when starting a new business. Chandni is an Entrepreneur, Community Builder, Mentor, and Blogger. An optimist and avid reader, she loves food and design and strives to learn daily. Website: www.thepackingcompany.in Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneu...

Aug 26, 202230 minSeason 7Ep. 7

S7 Ep6: Unboxing Entrepreneurship: How she become a co-founder

We welcome our sixth guest, Priyanka Changia, to the ‘Unboxing Entrepreneurship.’ We talked about how she decided to become a co-founder! Priyanka is the Co-Founder of HEN - Her Entrepreneurial Network. She is passionate about building a community of women entrepreneurs who Inspire, Inform and Support each other to scale up and grow their businesses and lead balanced lives. Prior to HEN, she worked actively in her family business of sanitary ware manufacturing. She played a key role in streamlin...

Aug 19, 202226 minSeason 7Ep. 6

S7 Ep5 - Unboxing Entrepreneurship: Bootstrapping management of funds

We welcome our fifth guest, Swati Singhania, to the ‘Unboxing Entrepreneurship.’ We talked about what entrepreneurs can do to manage their finances. Swati is an Insolvency Professional, Financial Analyst, Entrepreneur, Trainer, Speaker, and Mentor. She wears many professional hats with an aim to help other entrepreneurs and Start-Up founders, as well as individuals who want to aim high and grow successfully. She likes to share her knowledge and experience on her YouTube channel. You can check ou...

Aug 12, 202220 minSeason 7Ep. 5

S7 Ep4 - Unboxing Entrepreneurship- Building a personal brand as an entrepreneur

We welcome our fourth guest, Neha Mathur, to the fourth episode of ‘Unboxing Entrepreneurship.’ We talked about how to build a personal brand as an entrepreneur. Neha Mathur is the first entrepreneur from a family of lawyers and salaried professionals. She started her entrepreneurial journey as a product photographer, switched gears, followed her passion, and founded The Missing Piece Image Consultancy. As an Image Consultant, she helps people discover their Personal Brand by being the best vers...

Aug 05, 202225 minSeason 7Ep. 4

S7 Ep3- Unboxing Entrepreneurship- Monetising your business

We welcome our guest, Ruche Mittal, to the this episode of ‘Unboxing Entrepreneurship.’ We talked about how she monetised her business! Ruche is a Graphic Designer in the heart of an Entrepreneur and a community builder. She has run a creative design unit for 10+ years now, and during that journey, she realized that entrepreneurship can be a lonely journey many times. In her hunger to learn and improve herself as a business person, she felt a need to share her learnings and experiences and learn...

Jul 29, 202223 minSeason 7Ep. 3

S7 Ep2- Unboxing Entrepreneurship- Growing through influencer marketing

We welcome our second guest, Diksha Jain, to the second episode of ‘Unboxing Entrepreneurship.’ We talked about how she uses influencer marketing and Instagram to increase her credibility! Diksha is a Book Lover, Chai Addict, and a mother to two babies - Maanit & ALT Retail. Website: www.altretail.in Instagram: www.instagram.com/altretail Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrep...

Jul 22, 202222 minSeason 7Ep. 2

S7 Ep1- Unboxing Entrepreneurship: Growing through partnerships

With our very first guest, Dr. Sonali Dasgupta, we literally ‘unbox’ our first episode of ‘Unboxing Entrepreneurship’. We talked about how she has used partnerships with other businesses to grow her business! Dr. Sonali Dasgupta is the founder of STEMonsters - a learning ecosystem for children. She is a research scientist by profession, an entrepreneur by choice, an educator by passion, and a learner by compulsion. Book a free 30-minute 1:1 consultation with me or check out my free marketing res...

Jul 14, 202231 minSeason 7Ep. 1

S7: Introduction to Unboxing Entrepreneurship

Presenting a new season! "Unboxing Entrepreneurship" series is for all you budding entrepreneurs and business owners! I will be joined by many entrepreneurs from different fields, sharing their expertise. Launching from next week! Stay tuned.

Jul 08, 202234 sec

S6 Ep 9- Setting goals as a Small Business - The Why and How!

You may have started your business because you're passionate about something, but that vision can quickly turn into a nightmare if you're not careful and don’t have any direction to follow. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Tec...

May 27, 20226 minSeason 6Ep. 9

S6 Ep 8- Factors to Consider while Switching Marketing from Offline to Online

Switching marketing from offline to online? There are many factors to consider but it gets easier if you know your audience inside-out. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to i...

May 20, 20227 minSeason 6Ep. 8

S6 Ep 7- How to Approach Marketing for a Niche Audience?

The trait of a successful business serving a niche audience is being a specialist that caters to a specific group of people. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never ...

May 13, 20227 minSeason 6Ep. 7
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