52. How to Turn Customers into Repeat Clients Through Technology with John Burkhauser

Automotive repair is a highly competitive industry.  And with car technology advancing at an exponential rate, shop owners must be able to keep up in order to maintain a profitable business.   

And one way to keep up is to make body shops go digital.  Shop owners should look at their processes and find areas they can work on to improve not only the shop’s overall function but to strengthen customer relationships as well.  

Going digital can be an overwhelming process for most body shops, yet it is now becoming a necessity in making auto repair businesses more efficient, profitable, customer-focused, and ready for the future.  

Join Matt DiFrancesco and John Burkhauser, an Auto Repair Industry Specialist and the Director of Education at BOLT ON TECHNOLOGY, as they share their insights on the common challenges shop owners face, how automotive management softwares can help collision shops work smarter, and the importance of having social proof.  

John talks about:  

(03:07) How he went from studying meteorology to having a career in automotive tech 

(04:48) The biggest challenge that body shops are facing today 

(07:54) What most body shop owners and a drowning person have in common 

(08:47) How he helps shop owners get up to speed with the changes in the industry 

(10:45) The software solutions BOLT ON TECHNOLOGY offers to increase ROI

 (16:31) Why body shops need to have an online presence 

(18:25) How to find and keep qualified talent 

(21:41) How implementing technologies can help create a better customer experience   

Connect with John Burkhauser 

Website: https://www.boltontechnology.com/  

Connect With Matt DiFrancesco: 

matt@highliftfin.com (814)201-5855 

LinkedIn: Matt DiFrancesco 

LinkedIn: High Lift Financial 

Facebook: High Lift Financial     

About Our Guest:  

John Burkhauser’s dream was to become a meteorologist.  But when he realized that he had to take up calculus and trigonometry to determine if it was going to rain that day, he knew was in trouble and ended up leaving school.   

When his car failed the Pennsylvania yearly inspection, he wanted to know why.  He bought a book, read through it, and it sparked his interest in car technology.  He then went to tech school and became a technician. He worked his way up to become an A-tech, shop manager, service manager foreman, all the way to being an instructor for 10 years prior to joining BOLT ON TECHNOLOGY   

Today, John Burkhauser is a highly sought-after industry thought leader, both in the US and in Europe. He currently serves as the Director of Education for BOLT ON TECHNOLOGY where he shares his life skills to show independent shops how to become successful by changing their service process for a better customer and shop experience.