Youpreneur: The Profitable Personal Brand Expert Business! - podcast cover

Youpreneur: The Profitable Personal Brand Expert Business!

Chris Duckerwww.youpreneur.com
Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Transforming a Side Hustle into a Six-Figure Business with Steph Turton

Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business. In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of thi...

Aug 12, 202441 minEp. 513

Building a Personal Brand Using Words with Delia Monk

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter. She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as ...

Aug 12, 202429 minEp. 512

The Journey to Becoming a Confident & Positive Disruptor with Advita Patel

Advita Patel is the Founder of CommsRebel, where she helps organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institute of Public Relations (CIPR). In this episode, Chris and Advita discuss her inspiring journey from leaving the communications industry to becoming a successful 6-figure business owner. They open up about the importance o...

Aug 12, 202438 minEp. 511

How to Find Joy When Doing More Isn’t It Anymore with Kasey Compton

Kasey Compton is an author, speaker, and self-love advocate. She went from bankruptcy to building a multi-million dollar company in less than 3-years, without ditching her life to do it. She is now on a mission to help other business owners find their confidence and achieve entrepreneurial freedom through business systems. In this episode, Chris and Kasey discuss her new book, In Search of You: How to Find Joy When Doing More Isn’t It Anymore, which was written during one of her lowest points in...

Aug 12, 202439 minEp. 510

Scaling a Profitable Podcasting Business with Matt Alder

Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads! In this episode, Chris and Matt discuss Matt’s journey in podcasting, his strategies for growing an...

Aug 12, 202439 minEp. 509

Becoming a Leader People will Follow with Jenni Field

Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker, and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm. In this episode, Chris and Jenni delve into Jenni’s seven-year journey of building a business around her expertise in internal communications, her strategies for marketing and growing, as wel...

Aug 12, 202444 minEp. 508

Join us at the Long Haul Leader Summit this November!

Are you ready to be inspired by some of the most influential leaders in the industry? The Long Haul Leader Summit on November 16 & 17, 2024, in Cambridge, England, is bringing together some of the most highly regarded speakers, to share their insights and strategies for lasting success in business! These thought leaders, made up of some of the most successful entrepreneurs I know, many of whom are bestselling authors and 7-figure business owners, will provide you with the tools and inspirati...

Jul 27, 20245 minEp. 507

The Power of Niching Down to Increase Your Profits with David Drazil

David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect. In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product suite. David shares how the pandemic shifted his business, the strategy behind generating 2 million im...

Mar 18, 202446 minEp. 506

From Self Sabotage to Expert Consulting Success with Skye Barbour

Skye Barbour is a business consultant for 6-figure+ female-led agency owners, helping them stay within their zone of genius, optimize seamless systems and elevate their small, but mighty teams. In this episode, Chris and Skye discuss how Skye went from excelling in the corporate world, to taking the leap and transitioning to entrepreneurship. Skye highlights the importance of leveraging individual strengths, delegating weaknesses, and the significance of strong relationships when it comes to gro...

Mar 18, 202441 minEp. 505

Scaling a Personal Brand Business on Heart and Soul with Jessica Rose

Jessica Rose is the Founder of Jewellers Academy, which was created when she was just 19-years old. In this episode, Chris and Jessica discuss Jessica’s journey from starting a brick and mortar business to pivoting to an exclusively online model during the pandemic. Jessica shares how she’s created an engaged online community, the importance of growing a team that supports your mission, and how Jessica has used her personal brand to continue scaling the business to new heights. Your Personal Inv...

Mar 18, 202442 minEp. 504

Unlocking a Truly Unique Niched Opportunity with Ash Borland

Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand. Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of...

Mar 18, 202441 minEp. 503

From Instagram Influencer to TV's Decluttering Queen with Dilly Carter

Dilly Carter is a professional organizer and founder of Declutter Dollies, an organizing and home-styling service. Dilly is also a BAFTA nominee, x2 bestselling author and a presenter on the BBC hit TV-show, Sort Your Life Out. In this episode, Chris and Dilly discuss the impact of television exposure, how Dilly has continued to diversify her personal brand offerings, the challenges behind scaling a service-based business, as well as the approach Dilly has to social media and how she markets her...

Mar 18, 202449 minEp. 502

Enjoying 20K Months After 10-Years Offline with Mandy Rose

Mandy Rose helps people make more money and work less by using social media and digital products. Mandy has recently made a stunning comeback to the online business world after a decade-long hiatus and is here to tell us all about it! In this episode, Chris and Mandy discuss her journey to finding her way back to creating a profitable online presence, the challenges she faced when it came to reinventing herself, the importance of aligning business with purpose, her approach to monetizing her exp...

Mar 18, 202445 minEp. 501

Serving First: The True Entrepreneurial Journey with Pat Flynn

In this milestone 500th episode of the Youpreneur podcast, Chris brings his longtime friend, Pat Flynn, back onto the show to discuss their entrepreneurial journeys and the power of consistency in building and maintaining a digital presence. They explore the evolution of their business strategies over the years, the advantages of embracing AI technologies, the importance of creating a community for business success and much more! Episode Timestamps [03:04] - The Evolution of Friendship and Busin...

Jan 08, 202443 minEp. 500

Youpreneur Year in Review and Plans for 2024

In this episode, Chris delves into the highlights of 2023 for the Youpreneur brand, including hitting 9 million podcast downloads and launching the brand new 5k Accelerator™ program! He also announces Youpreneur's new Chief Operating Officer, Chloe Ducker, his third book deal, and much more. Tune into the full episode to learn all about what we're working on in the coming year! Episode Timestamps [01:30] - Hitting the 9 Million Downloads Milestone [06:05] - Launch of the 5K Accelerator [08:52] -...

Jan 04, 202429 minEp. 499

Non-Funnel Marketing Hacks for Personal Brands with Nicholas Kusmich

Nicholas Kusmich is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps information entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck. In this episode, Chris and Nic discuss non-funnel marketing hacks for personal brands, limitations that come with conventional marketing funnels, how to increase your number of sales and much more. Episod...

Dec 21, 202352 minEp. 498

10 Ways to Attract Your Dream Clients in 2024

In this episode, Chris shares his top 10 strategies for attracting your dream clients in 2024, and beyond. He discusses the importance of writing a book, asking for input from your audience, and why consistency is key when it comes to publishing content. Chris also talks about how to be seen as a leader in your niche, and how you can position your business as a valuable resource for your dream clients! Episode Timestamps [03:37] - Sharing Success Stories [04:37] - Productivity Hacks [05:24] - Ex...

Dec 18, 202324 minEp. 497

Launching a Physical Product as a Personal Brand with Ben Leonard

In this episode, Chris sits down with Ben Leonard, an e-commerce expert. They discuss strategies for building, marketing, and monetizing an e-commerce business around personal expertise and interests. Ben explains the need for entrepreneurs to give themselves permission to venture and the importance of understanding both customers and their pain points. They explore the challenges of setting the appropriate price structure for products and the significance of pre-launch activities in building mo...

Dec 14, 202333 minEp. 496

Why Speed in Business Matters with Jay Baer

85% of customers say that speed is a critical factor in their brand loyalty. The pandemic in particular made us realize how much time and speed actually matters to us. But, what happens when we don’t receive the correct amount of speed and responsiveness from companies we’re wanting to buy from? You’re about to find out in this episode! IMPORTANT NOTE: WE’RE BACK! On November 10th 2023, the 1-Day Business Breakthrough™ will be taking place in London (and potentially for the final time!). The #1D...

Oct 02, 202343 minEp. 495

Your Audience Already Exists! Serve Them!

Starting a new channel, whether it's on YouTube, a new podcast, or any other platform, can be an exciting venture, but a daunting one, for sure; especially when you’re entering a new space you’re not completely familiar with. In this episode, Chris shares his new exciting project, the one thing that holds people back from starting a new channel, and the mental switch we need to make to overcome it. Episode Timestamps [00:30] - What we’ve been up to over the past few months! [02:39] - Chris’ new ...

Jul 31, 202319 minEp. 494

From Doctor to Multi 7-Figure Digital Creator with Ali Abdaal

IMPORTANT NOTE: WE’RE BACK! On July 14th 2023, we’re coming back to London for the first time since November 2019! The 1-Day Business Breakthrough is a full day, live event experience that brings together entrepreneurs from all industries and at all levels of growth to learn the strategies needed to go further, faster in today’s hyper competitive entrepreneurial landscape! Limited spaces available, secure yours today and save £150 with the early bird discount . P.S. We also have the amazing Dani...

May 28, 202337 minEp. 493

How to Collaborate with Industry Peers Successfully

Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success." In this episode, Chris discusses the importance of collaborations with industry peers, and how to do it successfully! He talks about his brand new podcast, This is Online Business , in which he co-hosted with his friend of 10+ years, Jeff Walker. Chris emphasizes the benefits that collaborations can bring, why it’s a great learning tool for us entrepreneurs and his top five reasons ...

May 22, 202320 minEp. 492

How to Be a Family First Entrepreneur with Steve Chou

When it comes to balancing work and family life, it can sometimes be difficult to effectively do both. In this episode, Chris invites Steve Chou onto the show to discuss his new book, the Family First Entrepreneur. They talk about how to achieve financial freedom without sacrificing what matters most, why Steve felt the need to write the book for entrepreneurs who have families, as well as the systems and processes he follows to ensure that he’s not only achieving his business goals, but also be...

May 01, 202339 minEp. 491

Amazon KDP Terminated My Account and Deleted My Book. Here's What I Did!

As a self published author, not having your book available to buy on Amazon is a big problem. After five years since Rise of the Youpreneur was first shared with the world, Chris received an email from Amazon KDP informing him that they would be terminating his account... for no reason at all. After digging around online, trying to make sense of the situation, Chris soon realized that this has happened to a lot of self published authors. In this episode, Chris walks through the timeline from fir...

Apr 24, 202325 minEp. 490

Publishing a Book: An Honest and Real Conversation with Mark Leruste

In this episode, Chris invites Mark Leruste onto the show for the first time to discuss his book, Glow in the Dark! They discuss the challenges of launching a book, including marketing and promotion, and the requirements needed to make it on the Sunday Times bestseller list in the UK. They also touch on the biggest hurdle Mark experienced on launch day, how he turned it around to play in his favor, as well as the pros and cons of traditional publishing vs. self publishing… plus a whole lot more!...

Apr 17, 202345 minEp. 489

The Future of AI-Driven Marketing with Daniel Priestley

As business owners, we always want to be tweaking and trying out new things - even more so when they make our ‘work’ a little easier! In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how it can be used for lead generation and customer segmentation (something we’re currently using ourselves here at Youpreneur!). They also discuss the challenges entrepreneurs have f...

Apr 10, 202336 minEp. 488

The Importance of Community and Belonging to the Brand with Mark Schaefer

Chris invites Mark Schaefer back onto the show to discuss his latest book, Belonging to the Brand , which is all about building a community and how it’s potentially the last great marketing strategy of our time! They both discuss the importance of accessibility and creating sparks of opportunity for others. They touch on the pandemic and how big brands reacted in the wrong way, as opposed to smaller companies who stuck to their brand, and realized their community was also struggling, which resul...

Apr 03, 202332 minEp. 487

5 Ways to Make More Money By Doing Less Work

If your business isn’t making real money, what you have is a hobby, not a business. In this episode, Chris shares 5 ways you can make more money by doing LESS work - yes you read that right! He emphasizes the importance of raising your prices and not apologizing for it, why every business must have systems and processes in place, and how to best utilize digital products to bring in passive income. He also discusses how you can scale your business as a Youpreneur and shares some of the key things...

Mar 28, 202324 minEp. 486

The Power of Consistency in Email Marketing with Jason Resnick

In this episode, Jason Resnick joins Chris to discuss all things email marketing when it comes to building a profitable business around your expertise. They deep dive into the importance of consistency and why a lot of entrepreneurs struggle with it, as well as Jason’s top tips for testing your list and finding out what works well. Jason also emphasizes why it’s vital to offer both free and paid content to your subscribers, and the need for improvement in your email marketing strategy, regardles...

Mar 20, 202334 minEp. 485

The Science Behind Entrepreneurial Mindset with Michael Hyatt

In this episode, Chris invites Michael Hyatt back onto the show to discuss his latest book, Mind Your Mindset which he co-authored with his daughter and CEO of Full Focus , Megan Hyatt Miller. They discuss how we can zoom in on challenging ourselves and how to control the narrative that we have as business owners when it comes to problems we face. As well as the opportunities that are presented to us and how to best utilize certain situations that we put ourselves in. Episode Timestamps [04:12] ...

Mar 13, 202339 minEp. 484
For the best experience, listen in Metacast app for iOS or Android