After battling depression and finding chemical antidepressants somewhat ineffective, Johann Hari researched the deeper causes of the condition. This led to his book, Lost Connections, solidifying his reputation as a leading mental health author. He followed with another bestseller, Stolen Focus , establishing himself as an authority on focus and productivity. In today's episode, Johann debunks the myth of multitasking, offers strategies to improve our attention span, and shares powerful stories ...
Jul 12, 2024•1 hr 4 min
Ginni Rometty was often the only woman in her engineering classes. But, she was determined to excel in a male-dominated field and eventually became the first female CEO of IBM. Her trailblazing leadership revitalized the company and set new standards for women in tech and business. In this episode, Ginni shares her best insights on leadership, resilience, and the importance of being in service of a greater purpose. Ginni Rometty is the former president, chairman, and CEO of IBM. She led the comp...
Jul 08, 2024•1 hr 6 min
Despite being a successful social scientist for nearly three decades, Arthur Brooks realized that he was missing the boat on personal happiness. He decided to apply his expertise to develop a strategy for living a happier life. So he quit his job and devoted himself to the pursuit of happiness. In this YAPClassic episode, Hala talks to Arthur about building true happiness. Arthur Brooks is a behavioral social scientist with a focus on human happiness. He is the author of multiple bestselling boo...
Jul 05, 2024•1 hr 1 min
At his first sales job, Jeremy Miner sold home security systems door-to-door. But he soon saw that the company’s traditional sales scripts were ineffective. So, he changed his approach to create curiosity. The result? Clients were more interested, less resistant, and more likely to buy. In this episode, Jeremy explains the neuroscience behind sales and breaks down his innovative Neuro-Emotional Persuasion Questioning (NEPQ) model, which helps prospects convince themselves to buy. Jeremy Miner is...
Jul 01, 2024•55 min
Hala Taha became a successful CEO and founder at a young age by mastering LinkedIn and sales. She has driven significant growth for her $5M company using LinkedIn's networking features and Pipedrive's CRM capabilities. In this episode, Hala shares her top LinkedIn content strategies, DM tactics, and how to use Pipedrive to manage all your communications in one place. In this episode, Hala will discuss: - Why LinkedIn is primed for sales - How people sell on LinkedIn - LinkedIn profile optimizati...
Jun 28, 2024•1 hr 2 min
In broadcast school, 30-something-year-old Ken Coleman stood out in a class filled with students 10 years younger. But he was a man on a mission. Leaving behind his soul-sucking job and political ambitions, he pursued broadcasting despite fears and self-doubt. Ken worked for free and endured many humbling moments to build a fulfilling career as a nationally syndicated radio show host. In this episode, he offers insights into discovering your dream career by leveraging your unique talents, passio...
Jun 24, 2024•1 hr 12 min
Jenna Kutcher unexpectedly felt empty after she hit her goal of six figures as a wedding photographer. Burnt out, she cut her workload in half to reclaim her time and happiness. As a result, she reignited her creativity and inadvertently built a million-dollar business. Now, she is the ultimate entrepreneur slash mom, managing several income streams without sacrificing her peace of mind. In today’s episode, Jenna shares some actionable advice and entrepreneurial wisdom that helped her figure out...
Jun 21, 2024•57 min
Jenna Kutcher left her corporate job to start a photography business. But by the time she had scaled it to six figures, she was burnt out. Bent on finding a more sustainable path, she started several side hustles. Today, she runs a multimillion-dollar empire. In this episode, Jenna reveals how she diversified her revenue streams to earn more while maintaining a balanced life. She breaks down everything, from affiliate marketing and coaching to hosting on Airbnb. Jenna Kutcher is an entrepreneur,...
Jun 17, 2024•45 min
Dean Graziosi watched his hardworking parents struggle financially. Driven to break the cycle and create a secure, prosperous future, he turned to entrepreneurship. He started a firewood business in high school, fixed wrecked cars, and ran a tow truck company, among other ventures. By 25, he had amassed millions of dollars in real estate. By 30, he had retired his parents. In this episode, Dean shares his journey, the power of the underdog mindset, and strategies for turning adversity into succe...
Jun 14, 2024•42 min
Nearly 30 years ago, Dean Graziosi had to build physical products, ship DVDs, and spend over $200k just to sell a $37 course. Today, he could sell the same course for a fraction of the money and time using the power of AI. In this episode, Dean shares insights on the evolving entrepreneurial landscape, leveraging new technologies, and monetizing personal knowledge. Dean Graziosi is a renowned entrepreneur, real estate investor, and bestselling author known for his expertise in personal developme...
Jun 10, 2024•57 min
During COVID, Marshall Goldsmith spent several hours every weekend listening to successful people speak about their lives. From these sessions, he learned that even the highest achievers need help finding fulfillment. So, he wrote The Earned Life to address this need, drawing inspiration from Buddhism and his experience as an executive coach. In this episode, Marshall shares practical advice and exercises to help overachievers find personal fulfillment and live without regret. Dr. Marshall Golds...
Jun 07, 2024•55 min
Shruti Joshi launched her company just before the COVID-19 pandemic, only to see it crumble. This setback, however, provided a window for her to take on a consulting role at Facet, where her entrepreneurial experiences set her up for success. Before long, she became the company’s COO and later, President. In this episode, Shruti discusses Facet’s mission to democratize financial wellness for millions of Americans and shares strategies for holistic financial planning. Shruti Joshi is the Presiden...
Jun 03, 2024•50 min
One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresi...
May 31, 2024•36 min
Despite her introversion, Julie Solomon thrives on Instagram. She has successfully monetized her influence and built a reputation as one of the top thought leaders in influence marketing. In this episode, Julie shares her best strategies for growing your brand and monetizing your influence online. She also touches on masterminds and the Instagram algorithm. Julie Solomon is an influencer, branding expert, and coach passionate about helping entrepreneurs grow their audience. She is the host of Th...
May 27, 2024•1 hr 9 min
Defying his father's wishes, Alex Hormozi left his stable job to open a gym. But after a failed partnership left him sleeping on the gym floor, he attended a marketing workshop that turned everything around. He used online marketing to secure his first 27 customers, and within three years, expanded to six locations. He has since run and sold multiple successful businesses. In this episode, Alex chats with Hala about his inspiring entrepreneurial journey, sharing the valuable insights he gained a...
May 24, 2024•53 min
GaryVee worked at his family’s liquor store until he was 34, but even as he loaded up cases of Dom Pérignon in his friends’ BMWs, he knew exactly where he was headed. He grew his father’s company from $4 million to $60 million in annual sales before leaving to start his own thing from scratch. His company grew to over 800 employees just nine years later, servicing clients like PepsiCo and GE. Today’s episode is a masterclass in day-trading attention and social media marketing. Gary reveals his b...
May 20, 2024•59 min
By the time Hala Taha left her corporate job, her side hustle was making well over $100,000 monthly. Dubbed the ‘Podcast Princess’, her social media and podcast empire is on track to make $10 million next year. What does she attribute her rapid growth to? LinkedIn. In this episode of the How to Money Podcast, Hala talks to Joel Larsgaard and Matt Altmix about leveraging LinkedIn to grow her business. She also shares her top tips for growing on the platform. Joel Larsgaard is a former senior radi...
May 17, 2024•52 min
Alcohol offered Michael Easter a cheap thrill. But when he got sober, he needed to fill the void with other stimulating experiences. So, he turned to travel, surrounding himself with brilliant thinkers and people living at the extremes. From hunting in the Arctic to living in the Bolivian jungle, his experiences have helped him uncover practical ideas for optimizing life. In this episode, Michael breaks down the power of discomfort, the scarcity loop, and how to avoid falling into the trap of ex...
May 13, 2024•55 min
After his day job at a hedge fund, Sal Khan would tutor his 12-year-old cousin in math over the internet. When she moved to a more advanced track at school, word spread. Soon, he was tutoring over a dozen friends and relatives all over the country. His tutoring side project went from a humble YouTube channel to a renowned education nonprofit. Recently, they launched the first AI tutor built on GPT-4 technology. In this episode, Sal and Hala discuss how artificial intelligence could impact the fu...
May 10, 2024•58 min
Bill Perkins showed up at the New York Mercantile Exchange every day until he got a job as an assistant peon. He started with a salary below $16,000 per year and drove a limo in the evenings to make ends meet. Yet, he dedicated his nights to reading books on trading, the oil market, and options. Through unwavering determination, he became a millionaire by 30. Today, he is one of the world's most successful hedge fund managers and entrepreneurs. In this episode, Bill shares his wisdom about makin...
May 06, 2024•53 min
During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn’t hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that ...
May 03, 2024•48 min
Dr. Michael Gervais often skipped school to do something he was actually good at: surfing. But performance anxiety would overwhelm him when he had to compete with an audience watching. One day, a competitor challenged him to stop thinking about everything that could go wrong. Michael took his advice, and just like that, he could perform. That was the beginning of his interest in the mind. Today, he helps star athletes and professionals to hack their minds and perform at their peak. In this episo...
Apr 29, 2024•1 hr
Lisa Bilyeu became toxic as a defense mechanism against her abusive ex. However, she was able to break free and rebuild her confidence. Armed with new boundaries, she entered a supportive relationship with her husband, enabling her to show up for herself with radical confidence, even through her transformation from housewife to co-founder of a billion-dollar company. In this episode, Lisa addresses the impact of relationships on confidence as she offers a glimpse into her book’s new chapter on r...
Apr 26, 2024•1 hr
At 15, Fei-Fei Li transitioned from a middle-class life in China to poverty in America. Despite the pressures of her family’s financial situation and her mother’s ailing health, her knack for physics never wavered. She went from learning English as a second language to attending and working at prestigious institutions like Princeton and Stanford. Today, she is among a handful of scientists behind the impressive advances of artificial intelligence in recent times. In this episode, she breaks down...
Apr 22, 2024•51 min
So what do you need to know to prepare for the next 5, 10, or 25 years of a world increasingly impacted by artificial intelligence? How could AI change your business and your life irreparably? Our guest today, Mo Gawdat, an AI expert and former Chief Business Officer at Google [X], is going to break down what you need to understand about AI and how it is radically altering our workplaces, careers, and even the very fabric of our society. Mo Gawdat is the host of the popular podcast, Slo Mo, and ...
Apr 19, 2024•1 hr 8 min
Wide-eyed with wonder about space exploration, Stephen Wolfram's interest in science began in his childhood. Although he had difficulties learning arithmetic as a child, he became a young prodigy, publishing papers on theoretical physics at age 15. Today, he is a prominent figure in computational science and its impact on different domains, including AI. In this episode, he breaks down computational thinking and how it can help us jump ahead. He also takes a deep dive into AI, its implications, ...
Apr 15, 2024•1 hr 4 min
Although he didn’t finish high school, Brian Scudamore talked his way into getting a place in college. However, his father refused to pay his fees, given his history. Determined to go anyway, Brian started a junk removal business with $700 from his savings. Thus began his journey of building thriving brands and exceptional corporate culture with passionate teams. In this episode of YAPClassic, Brian shares valuable insights on how to build strong brands and turn small businesses into franchises....
Apr 12, 2024•42 min
In the ‘80s, Sally Helgesen worked in corporate communications, writing speeches for leaders at reputable companies. Although she thought these companies were wonderful, she felt frustrated that they didn't understand what women could offer as leaders. The big ideas she heard other women discuss at work led her to believe it was time to let go of old-fashioned leadership styles. So, she started talking to successful women leaders and wrote a bestselling book called The Female Advantage . In this...
Apr 08, 2024•56 min
While Joel Larsgaard had to watch his parents declare bankruptcy, Matt Altmix grew up in a financially healthy family where money was discussed. They met as adults and became best friends, bonding over real estate investing, personal finance, and craft beer. When they saw a need for a casual personal finance show, they launched How to Money , a podcast that has now been downloaded more than 40 million times over the past few years. In this episode, Joel and Matt share their best tips and tricks ...
Apr 05, 2024•1 hr 17 min
With big dreams of Hollywood stardom, Ryan Serhant moved to New York City to work as an actor. But when he became one of the many unemployed actors struggling to make rent, he decided to get into real estate. Having closed more than $8 billion in sales and starred in multiple reality shows, he has built an impressive personal brand as one of the most successful real estate brokers in the world. In this episode, Ryan will do a deep dive into branding and break down the three-step strategy that tr...
Apr 01, 2024•54 min
