Shruti Joshi launched her company just before the COVID-19 pandemic, only to see it crumble. This setback, however, provided a window for her to take on a consulting role at Facet, where her entrepreneurial experiences set her up for success. Before long, she became the company’s COO and later, President. In this episode, Shruti discusses Facet’s mission to democratize financial wellness for millions of Americans and shares strategies for holistic financial planning. Shruti Joshi is the Presiden...
Jun 03, 2024•54 min
One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresi...
May 31, 2024•40 min
Despite her introversion, Julie Solomon thrives on Instagram. She has successfully monetized her influence and built a reputation as one of the top thought leaders in influence marketing. In this episode, Julie shares her best strategies for growing your brand and monetizing your influence online. She also touches on masterminds and the Instagram algorithm. Julie Solomon is an influencer, branding expert, and coach passionate about helping entrepreneurs grow their audience. She is the host of Th...
May 27, 2024•1 hr 13 min
Defying his father's wishes, Alex Hormozi left his stable job to open a gym. But after a failed partnership left him sleeping on the gym floor, he attended a marketing workshop that turned everything around. He used online marketing to secure his first 27 customers, and within three years, expanded to six locations. He has since run and sold multiple successful businesses. In this episode, Alex chats with Hala about his inspiring entrepreneurial journey, sharing the valuable insights he gained a...
May 24, 2024•57 min
GaryVee worked at his family’s liquor store until he was 34, but even as he loaded up cases of Dom Pérignon in his friends’ BMWs, he knew exactly where he was headed. He grew his father’s company from $4 million to $60 million in annual sales before leaving to start his own thing from scratch. His company grew to over 800 employees just nine years later, servicing clients like PepsiCo and GE. Today’s episode is a masterclass in day-trading attention and social media marketing. Gary reveals his b...
May 20, 2024•1 hr 3 min
By the time Hala Taha left her corporate job, her side hustle was making well over $100,000 monthly. Dubbed the ‘Podcast Princess’, her social media and podcast empire is on track to make $10 million next year. What does she attribute her rapid growth to? LinkedIn. In this episode of the How to Money Podcast, Hala talks to Joel Larsgaard and Matt Altmix about leveraging LinkedIn to grow her business. She also shares her top tips for growing on the platform. Joel Larsgaard is a former senior radi...
May 17, 2024•56 min
Alcohol offered Michael Easter a cheap thrill. But when he got sober, he needed to fill the void with other stimulating experiences. So, he turned to travel, surrounding himself with brilliant thinkers and people living at the extremes. From hunting in the Arctic to living in the Bolivian jungle, his experiences have helped him uncover practical ideas for optimizing life. In this episode, Michael breaks down the power of discomfort, the scarcity loop, and how to avoid falling into the trap of ex...
May 13, 2024•59 min
After his day job at a hedge fund, Sal Khan would tutor his 12-year-old cousin in math over the internet. When she moved to a more advanced track at school, word spread. Soon, he was tutoring over a dozen friends and relatives all over the country. His tutoring side project went from a humble YouTube channel to a renowned education nonprofit. Recently, they launched the first AI tutor built on GPT-4 technology. In this episode, Sal and Hala discuss how artificial intelligence could impact the fu...
May 10, 2024•1 hr 2 min
Bill Perkins showed up at the New York Mercantile Exchange every day until he got a job as an assistant peon. He started with a salary below $16,000 per year and drove a limo in the evenings to make ends meet. Yet, he dedicated his nights to reading books on trading, the oil market, and options. Through unwavering determination, he became a millionaire by 30. Today, he is one of the world's most successful hedge fund managers and entrepreneurs. In this episode, Bill shares his wisdom about makin...
May 06, 2024•57 min
During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn’t hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that ...
May 03, 2024•52 min
Dr. Michael Gervais often skipped school to do something he was actually good at: surfing. But performance anxiety would overwhelm him when he had to compete with an audience watching. One day, a competitor challenged him to stop thinking about everything that could go wrong. Michael took his advice, and just like that, he could perform. That was the beginning of his interest in the mind. Today, he helps star athletes and professionals to hack their minds and perform at their peak. In this episo...
Apr 29, 2024•1 hr 4 min
Lisa Bilyeu became toxic as a defense mechanism against her abusive ex. However, she was able to break free and rebuild her confidence. Armed with new boundaries, she entered a supportive relationship with her husband, enabling her to show up for herself with radical confidence, even through her transformation from housewife to co-founder of a billion-dollar company. In this episode, Lisa addresses the impact of relationships on confidence as she offers a glimpse into her book’s new chapter on r...
Apr 26, 2024•1 hr 4 min
At 15, Fei-Fei Li transitioned from a middle-class life in China to poverty in America. Despite the pressures of her family’s financial situation and her mother’s ailing health, her knack for physics never wavered. She went from learning English as a second language to attending and working at prestigious institutions like Princeton and Stanford. Today, she is among a handful of scientists behind the impressive advances of artificial intelligence in recent times. In this episode, she breaks down...
Apr 22, 2024•55 min
So what do you need to know to prepare for the next 5, 10, or 25 years of a world increasingly impacted by artificial intelligence? How could AI change your business and your life irreparably? Our guest today, Mo Gawdat, an AI expert and former Chief Business Officer at Google [X], is going to break down what you need to understand about AI and how it is radically altering our workplaces, careers, and even the very fabric of our society. Mo Gawdat is the host of the popular podcast, Slo Mo, and ...
Apr 19, 2024•1 hr 12 min
Wide-eyed with wonder about space exploration, Stephen Wolfram's interest in science began in his childhood. Although he had difficulties learning arithmetic as a child, he became a young prodigy, publishing papers on theoretical physics at age 15. Today, he is a prominent figure in computational science and its impact on different domains, including AI. In this episode, he breaks down computational thinking and how it can help us jump ahead. He also takes a deep dive into AI, its implications, ...
Apr 15, 2024•1 hr 8 min
Although he didn’t finish high school, Brian Scudamore talked his way into getting a place in college. However, his father refused to pay his fees, given his history. Determined to go anyway, Brian started a junk removal business with $700 from his savings. Thus began his journey of building thriving brands and exceptional corporate culture with passionate teams. In this episode of YAPClassic, Brian shares valuable insights on how to build strong brands and turn small businesses into franchises....
Apr 12, 2024•46 min
In the ‘80s, Sally Helgesen worked in corporate communications, writing speeches for leaders at reputable companies. Although she thought these companies were wonderful, she felt frustrated that they didn't understand what women could offer as leaders. The big ideas she heard other women discuss at work led her to believe it was time to let go of old-fashioned leadership styles. So, she started talking to successful women leaders and wrote a bestselling book called The Female Advantage. In this ...
Apr 08, 2024•1 hr
While Joel Larsgaard had to watch his parents declare bankruptcy, Matt Altmix grew up in a financially healthy family where money was discussed. They met as adults and became best friends, bonding over real estate investing, personal finance, and craft beer. When they saw a need for a casual personal finance show, they launched How to Money, a podcast that has now been downloaded more than 40 million times over the past few years. In this episode, Joel and Matt share their best tips and tricks f...
Apr 05, 2024•1 hr 20 min
With big dreams of Hollywood stardom, Ryan Serhant moved to New York City to work as an actor. But when he became one of the many unemployed actors struggling to make rent, he decided to get into real estate. Having closed more than $8 billion in sales and starred in multiple reality shows, he has built an impressive personal brand as one of the most successful real estate brokers in the world. In this episode, Ryan will do a deep dive into branding and break down the three-step strategy that tr...
Apr 01, 2024•58 min
David Allen has been described as a productivity expert who specializes in curing the psychic pain caused by the pressure of time. He introduced the world to his timeless Getting Things Done methodology in 2001 when he published a book of the same name. Thanks to his ground-breaking work, millions have discovered tools to accomplish more with less stress. In this episode, David breaks down the GTD framework and offers tips to help even the busiest people stay productive and engaged. David Allen ...
Mar 29, 2024•42 min
Always the health nerd, Dr. Will Cole was the weird kid who packed peppers, bananas, and whole grains for lunch. Passionate about optimizing health with nature’s gifts, he decided to pursue formal training. He is now one of the top 50 functional medicine practitioners in the nation, helping people around the world restore their minds and bodies using natural methods. In this episode, Dr. Will presents natural solutions to health problems, recommends the best foods for improving gut health, and e...
Mar 25, 2024•1 hr 10 min
A true YouTube pioneer, Sean Cannell joined the platform only two years after its launch. Having built a YouTube empire worth $10 million, he helps entrepreneurs grow their influence and pursue their passion full-time through the power of online video. In today’s episode, Sean offers invaluable insights on YouTube monetization and leveraging the platform for business. Sean Cannell is a business coach, international speaker, and YouTuber who has over 3 million subscribers across his channels. Fea...
Mar 22, 2024•1 hr 10 min
Sean Cannell was the textbook troubled teenager, indulging in wild parties and substance abuse. But after getting expelled from high school, he decided to turn his life around. He immersed himself in volunteer work at a small church where he discovered video production and marketing. He has now built a seven-figure media empire, with 17 years of YouTube experience under his belt. In today’s episode, Sean dives deep into YouTube, including the right way to get started and the future of the platfo...
Mar 18, 2024•53 min
When Vernā Myers started her law degree at Harvard Law School, there were more people of color than she had ever gone to school with. So, it was disheartening when she became the first and only Black person at the corporate law firm that hired her. Dissatisfied with the status quo, she joined forces with others who wanted to increase representation for people of color. Since the '80s, she has been promoting diversity and inclusion, becoming a cultural thought leader and catalyst. In this episode...
Mar 15, 2024•1 hr
Kelly Roach grew up close to the poverty line, so she had to rely on free lunch from the cafeteria. One day, when a new volunteer unwittingly ripped open her empty envelope in front of everyone in the line, she was mortified. Determined to rewrite her story, she worked multiple jobs in college before thriving in a corporate career and later in entrepreneurship. In today’s episode, Kelly will share her system for running a family-first business model and offer strategies for successfully building...
Mar 11, 2024•58 min
Losing her mother and husband fueled Amy Morin’s quest for understanding mental strength. On one of her darkest days, she published an article titled "13 Things Mentally Strong People Don't Do." Read by 50 million people, the piece catapulted her into ‘self-help guru’ status. Now, she trains people to build their mental strength. In today’s episode, Hala and Amy discuss tools and strategies for maintaining mental strength. Amy Morin is a psychotherapist, popular keynote speaker and international...
Mar 08, 2024•1 hr 7 min
After selling his first company for a staggering $15 million, James Altucher lost everything within two years. But instead of letting that setback define him, he forged his own unconventional path to success, embracing failure and constant experimentation. Not only has he built a career as a successful serial entrepreneur and thought leader, but he's also a chess master and stand-up comedian. In today’s episode, James will share his transformation story, techniques for attaining mastery quicker,...
Mar 04, 2024•1 hr 16 min
In a hyper-competitive, saturated digital market, it can be hard to reach your target audience and stand out against your competitors. But with a dynamic sales strategy and a comprehensive CRM platform, your business is destined to scale. In this episode, Hala will walk you through how to build an unbeatable sales strategy, from picking the right audience all the way to selling in the DMs. In this episode, Hala will discuss: - Why you never want to create demand - How to pick the right audience ...
Mar 01, 2024•58 min
When NYT bestselling author and entrepreneur Rory Vaden wanted to get better at public speaking, he went out and spoke 304 times…for free. It was perhaps the best investment he could have made in himself and his abilities. In this episode, Rory will explain how to communicate effectively and show off your authentic self while building trust. He will also break down his top tips for building a highly influential personal brand. Rory Vaden’s first book, Take the Stairs, is a #1 Wall St Journal, #1...
Feb 26, 2024•1 hr 13 min
When Daymond John was 10 years old, his parents got divorced. His father left and Daymond never heard from him again. As a result, Daymond had to find scrappy ways to make money so he and his mom could put food on the table. Over the years, Daymond has found other creative ways to solve problems and generate profit, which is how he built a $6 billion clothing brand. In this episode of YAPClassic, the People’s Shark will unpack how he built FUBU and why he’s focusing on empowering the next genera...
Feb 23, 2024•53 min
