Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot and focus on the video marketing part of the business by starting his own video marketing company. In this episode, Ken will teach you the skills you need to optimize video content to gain more views, leads, and sales. He will also break down his 7 Fi...
Jun 26, 2023•1 hr 8 min
During the dawn of the Internet, Jason Fladlien started experimenting with online business. Since then, he’s built up an impressive resume including selling over $500M worth of products and services using webinars and releasing the best-selling book One to Many: The Secret to Webinar Success. Jason also co-founded Rapid Crush, where he delivered and executed the most successful affiliate product launch in Internet history. In Part 2 of this episode, Jason will teach us how to leverage human beha...
Jun 23, 2023•40 min
Jason Fladlien started his career in the most unusual way - as a rapping monk. Even though rap was his passion, he got to a point where he couldn’t sell his records. After he started studying marketing, Jason fell in love with creating information products that helped people solve problems. Today, Jason is widely known as the quarter-billion-dollar webinar man. In Part 1 of this episode, Jason will share his fascinating come-up story, from becoming a monk to one of the best webinar experts in th...
Jun 19, 2023•1 hr 3 min
Growing up in a small town in the countryside of Brazil, Carolina Reis was always fascinated with “the code of life.” While studying stem cell biology and tissue engineering, Carolina sought for a way to use her knowledge to build a scalable, sustainable company. After relocating to Silicon Valley, Carolina and three other scientists united in their passion to develop solutions to prolong human healthspan. In this episode, we will learn about Carolina’s mission in founding the company OneSkin an...
Jun 16, 2023•58 min
Kim Scott has made an impressive name for herself in Silicon Valley as a business leader and tech executive. After a few failed startups, Kim started working at Google, where her boss was the infamous Sheryl Sandberg. After Sheryl gave her some tough love, Kim decided to write Radical Candor to teach bosses and employees how to improve their leadership while providing guidance that helps others grow. In this episode, Kim will share how to instill “radical candor” in a workplace environment, both...
Jun 12, 2023•1 hr 8 min
As a child, Ed Mylett carried a lot of internalized shame. His father was an alcoholic, he was riddled with anxiety, and his classmates bullied him for being too skinny. When Ed was 15, his dad got sober, which taught Ed that people can change their lives at any time. Now, Ed is considered one of the best speakers and mindset coaches in the world. In this episode of YAPClassic, Hala and Ed chat about Ed’s new book, The Power of One More. They also talk about the trilogy of identity, the role of ...
Jun 09, 2023•51 min
Neil Patel was always thinking about what he could do to become financially successful, but as a teenager without a college degree, he couldn’t get a high-paying job. To solve this problem, Neil Patel created his first company, a job site called AdviceMonkey, at just 16 years old. Neil learned the vitality of SEO and online marketing, and since then, he has launched digital marketing agencies around the world to help businesses firsthand. In this episode, Neil will tell the story of how he becam...
Jun 05, 2023•46 min
When Paul Getter was unemployed and looking for a sustainable income stream, he stumbled upon the then-hidden power of Facebook as a marketing tool. Despite having no formal education in marketing, he dedicated himself to becoming a master at internet marketing. Paul has now spent over one billion dollars running ads and campaigns for his clients and regularly works with A-list clients like Grant Cardone and Bob Proctor. In this episode of YAPClassic, you’ll learn some of Paul’s top personal bra...
Jun 02, 2023•59 min
Traditional work methods are no longer effective in the American workforce. Because of the pandemic, the surge in remote work, and economic instability, employees are feeling unmotivated and constrained creatively. To solve this problem, thought leader and best-selling author Seth Godin is on the search for significance. In this episode, Seth is back on YAP to discuss key topics from his newest book, The Song of Significance: A Manifesto for Teams and the People Who Lead Them. Seth will share wh...
May 29, 2023•46 min
As a child, Dr. Maya Shankar was on track to become a violin prodigy. She studied under one of the world's top violinists. However, her dreams were shattered when she tore several tendons in her hand at 15 years old. She was told she'd never be able to play the violin ever again, so she was forced to learn who she is beyond her identity as a musician. A few years later, she stumbled across a book on human behavior, which sparked a lifelong interest in the human mind. After college, she went on t...
May 26, 2023•1 hr
Since she was a young girl, Marie Forleo has been a “multi-passionate entrepreneur.” She always had a multitude of interests, from hip-hop to spirituality to psychology. After attempting to find happiness at a string of corporate jobs, Marie realized that her combination of interests and skills was a strength, not a liability. She gave up the security of her 9-5 to become a life coach. Now, she has a digital empire that touches millions. In this episode, Marie will share why “everything is figur...
May 22, 2023•58 min
When Marisa Peer’s previous partner was diagnosed with prostate cancer, his doctor said he would “try” his best to eliminate the cancer. That wasn’t good enough for Marisa, so she took him to the top prostate cancer specialist in Europe, who told her partner, “I’m going to make you better. You’ll live until you’re 92.” That subtle shift from uncertainty to certainty made a huge impact on Marisa’s trust in her partner’s doctor. In part 2 of this YAPClassic, Marisa will explain why we need to spea...
May 19, 2023•44 min
When an injury forced former Miami Dolphins linebacker Steve Shull to change his game, he pivoted into finance and real estate. After he read the book Never Split the Difference by Chris Voss, Steve completely transformed his coaching company and redesigned his programs from scratch. Since then, Steve and Chris have been working together to help real estate agents save their time and energy. In this episode, Chris and Steve will cover some of their favorite sales hacks and negotiation principles...
May 15, 2023•57 min
From ages 26 to 32, John Lee Dumas went through what he calls his ‘six years of struggle.’ Fresh out of the military and bewildered with what to do with his life, he dropped out of law school and quit his corporate finance job after only one year. When he turned 32, he launched Entrepreneurs on Fire, the first daily entrepreneurship podcast, which skyrocketed him to success. In this episode of YAPClassic, you’ll learn how JLD monetized his podcast and his top tips for new podcasters. He also exp...
May 12, 2023•36 min
As the son of an ex-policeman turned intelligence (CSIS) officer, Scott D. Clary was a complete novice in the world of entrepreneurship. By leveraging his natural charisma and love for technology, he was able to build up his brand and become a success story. In Part 2 of Scott’s episode, we’ll break down Scott’s ultimate sales strategies and the tactics he uses to build rapport with potential prospects. Scott will teach us how to ask the right questions and listen during a sale. Scott D. Clary i...
May 08, 2023•40 min
Marisa Peer had a lonely childhood: her father was always at work and her mother was sick and unfulfilled, attempting suicide several times. Through growing up in that environment, she learned two crucial lessons: every child takes on a specific role, and it is the interpretation of what happens to us that shapes us. She used these lessons to fuel her career as a therapist and eventually become one of the most well-respected hypnotherapists in the world. In this episode of YAPClassic, you’ll lea...
May 05, 2023•42 min
As the son of an ex-policeman turned intelligence (CSIS) officer, Scott D. Clary was a complete novice in the world of entrepreneurship. By leveraging his natural charisma and love for technology, he was able to build up his brand and become a success story. In Part 1 of Scott’s episode, we’ll unpack his career journey and early entrepreneurial endeavors. Scott will share his insight about side hustling and how to build a value-packed, monetizable podcast! Scott D. Clary is an entrepreneur, keyn...
May 01, 2023•58 min
Hala Taha has always had a strong work ethic and a desire to change the world, but when she worked in the radio industry, she was often seen for just her looks. When she decided to change her personal brand to focus on the intellectual value she has to offer the world, she turned to the one place all the other intellectual professionals were hanging out: LinkedIn. Within a year, she reached 60k LinkedIn followers and became a LinkedIn influencer. In this episode, you’ll learn how to gain a massi...
Apr 28, 2023•49 min
When Ramit Sethi graduated from high school, he built a system to apply for 60+ scholarships that earned him a full ride to Stanford University. But when he got his first scholarship check, he invested it in the stock market and lost it all. That’s when he decided to change his money mindset and learn the secrets of money-making. Today, Ramit helps a worldwide community of people who want to create their Rich Lives, their own way. In this episode, Ramit will cover his background and the psycholo...
Apr 24, 2023•1 hr 11 min
In 2001, Dr. Steven Gundry met a patient with severe heart disease that couldn’t be corrected by surgery. Steven turned him away, saying he could do nothing to help him. However, the patient made some unusual changes to his diet, and within six months, he cleaned out 50% of the blockages in his arteries. Dr. Gundry then made it his mission to teach people about how to avoid intense surgeries down the line by making simple changes to their diet now. In this episode of YAPClassic, you’ll learn abo...
Apr 21, 2023•46 min
Mike Michalowicz had founded and sold two multi-million dollar companies by his 35th birthday and was confident that he had it made. After he became a small business angel investor, he lost his entire fortune due to a series of bad business decisions. Mike decided to start over, find a way to grow healthy and strong businesses, and eliminate entrepreneurial poverty. In this episode, Mike will break down his Profit First framework. He will also give the rundown on how to create and manage a profi...
Apr 17, 2023•51 min
When Richard Moore graduated from college, his mom told him that he couldn’t go home; he had to get a job. To make ends meet, he landed an entry-level phone-selling job. Now, he’s a top sales and conversion expert who has generated millions of dollars in sales between his corporate sales roles, his private coaching services, and his courses. In Part 2 of YAPClassic: The Art of Selling, you’ll learn more tried and true sales tactics, like asking your prospects the right questions and learning you...
Apr 14, 2023•52 min
At around one year old, Jonah Berger’s son started saying the word “peas.” What he really meant to say was “please,” but that didn’t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book, Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He w...
Apr 10, 2023•47 min
Richard Moore’s performance in school was not reflective of someone who would eventually achieve massive success. He flunked his high school exams, which forced him to settle for an average university. However, he cultivated a mindset of doing the best he could and fixing whatever stood in the way of what he couldn’t do. He then went on to work in corporate, where he made multiple millions in sales. Now, he’s a highly sought-after LinkedIn sales and conversion coach for businesses of all sizes. ...
Apr 07, 2023•50 min
When Johann Hari was a teenager, he told his therapist that he felt like pain was leaking out of him. After he received medication to fix his brain's chemical imbalance, he still found himself feeling lost. Johann made it his mission to educate people about depression and anxiety as a bestselling author and speaker. In this episode, Johann discusses how we can overcome disconnect with one another. He also breaks down his newest book Stolen Focus, the war on distraction, multitasking, and how we ...
Apr 03, 2023•1 hr 15 min
A few years ago, Steven Kotler set off on a quest to defy societal expectations of aging. By learning to park ski at age 53, he learned that old dogs can indeed learn new tricks. How did he do it? In this episode of YAPSnacks, you will hear the best segments from Steven’s four appearances on YAP that explain how to hack your own biology to work for you, rather than against you. He uncovers how to enter a flow state, the benefits of flow, and how to keep your mind and body sharp as you enter the ...
Mar 31, 2023•45 min
Growing up in Queens, New York, Daymond John had big dreams and an early knack for entrepreneurship. He sold everything from pencils to reconditioned cars, and while working full-time at Red Lobster, he started his clothing brand FUBU. Because of the tenacity instilled in him by his mother, FUBU eventually became a multi-billion dollar global clothing and lifestyle brand. In this episode, Daymond will share his rags-to-riches story and the lessons he has learned as a seasoned investor on Shark T...
Mar 27, 2023•57 min
In 2022, Millennials made up just 14% of all homebuying purchases, down from nearly 25% in 2021. Today, many young people are getting pushed out of the market by older wealthy home buyers. Luckily, people like the CEO of School of Whales Andrea Petersen are aiming to change the future state of the real estate market. In this episode, Andrea teaches us all about financial mindfulness and commercial real-estate crowdfunding - a niche industry that has exploded in recent years. She touches on how t...
Mar 24, 2023•47 min
11 years ago, Donald Miller lost all of his life savings to a bad investment. After he decided to start taking 100% ownership of his life and business, everything changed. In this episode, Donald is back on YAP to focus on how to grow a small business! Donald will explain why we should think of our business as an airplane and why most small businesses today are failing. He will also break down how we can get ahead of missteps as business owners. Donald Miller is an author, public speaker, and bu...
Mar 20, 2023•1 hr 5 min
After enduring a painful childhood with a suicidal mother, Cathy Heller moved to LA at 16 with nothing but a dream to become a rockstar. That dream was almost a reality until her producer, Ron Fare, dropped her because he didn’t think she would make enough money as a musician. After jumping between soul-sucking day jobs that made her unhappy, she found a unique way to exercise her passion for music in a more profitable, fulfilling way. In this episode, Kathy explains why a lack of resources is n...
Mar 17, 2023•1 hr 4 min
