Why does the "Peace and love" sign look like that? - podcast episode cover

Why does the "Peace and love" sign look like that?

Mar 18, 20212 min
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Episode description

The global symbol for "Peace and love" was invented in 1958. It was created at that time by the British graphic designer Gerald Holtom as part of protests against a nuclear weapons factory. This graphic designer, a graduate of the Royal College of Arts in London, was very involved in the movement. Holtom proposed that the protesters carry flags and posters with his logo during a peaceful march. This march had around 5000 people and took the protesters on a walk from Trafalgar Square in London to the town of Aldermaston, home to the famous atomic weapons research plant.

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Why does the "Peace and love" sign look like that? | You'll Die Smarter podcast - Listen or read transcript on Metacast