Why are songs getting shorter and shorter?

If you look at the duration of the top 10 best-selling titles in the United States, you'll see that their average duration is 3.5 minutes. It may not sound like much, but in reality, it averages 20 seconds less than songs released merely 5 years ago. And if we go back further to the 1970s it was not uncommon for 7- or 8-minute tracks to come out. For example, Led Zeppelin’s 1971 "Stairway to Heaven" comes out at 8 minutes and 2 seconds. So what happened?

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