Growing a following online allows you to reach a larger audience and increase visibility for your podcast, resulting in more opportunities for collaborations, sponsorships, and other monetization opportunities. But unlike what a lot of online gurus will tell you, sometimes the best strategy is simply to have no strategy at all! Is that REALLY true though? Did Asha Christina have NO strategy to get her first 10k followers on Instagram? Or her 227k+ YouTube subscribers? Or her 200k+ podcast downlo...
Feb 20, 2023•59 min
Struggling to record solo eps? This one is for YOU! Maggie Sturgis is in her mid-twenties figuring out WHAT life is in adulthood and how the hell to get through it... and she's sharing her journey publicly on her Let's Bring It Up podcast, to help others along the way. So today, Maggie's here to fill us in about how her early podcast journey is going, what she's learning, and most importantly, how she's able to (at least seemingly) ramble on in solo episodes like an frickin' BOSS and stop saying...
Feb 13, 2023•38 min
Are you sick and tired of your podcast getting lost in the sea of MILLIONS of other shows? Do you want to make sure that your podcast stands out and attracts new loyal listeners every single day? THIS is the episode for YOU! Tune in to learn exactly how you can make sure your podcast is catchy and compelling to a brand new potential listener from the minute they scroll across your feed in the listening apps, so that you don't lose them before they even give your episode content a shot! This epis...
Feb 02, 2023•40 min
ONE simple tip in this episode resulted in THOUSANDS more podcast downloads... and Jordan Blair is BACK on the podcast to tell you all about it and MORE! The last time you heard from Jordan on my podcast was back in February of 2022... a whole YEAR AGO OMG. It was episode 33, and we talked about Jordan's incredible podcasting journey with her Dreamful Bedtime Stories podcast. Well, a LOT has transpired in Jordan's podcasting journey over the past year, including being HIRED by Buzzsprout as Prod...
Jan 30, 2023•58 min
I recently received a pitch to my email inbox that blew me away, and so of course, I knew I had to share it with you! In this episode with Zilker Media's Chief Publicity Officer Shelby Janner, we cover: the exact pitch template her team has used to reach 2.5 million listeners in the past two years alone, so that you can copy it for your own pitches; the pros and cons of being featured in legacy media (like Forbes) and micro-media (like podcasts), empowering you to decide what to prioritize in yo...
Jan 23, 2023•52 min
Sensitive content: death and dying; grieving the loss of a loved one. This week's episode is much heavier than you've heard on the show in a while, because my dear friend Alyse Dusseault has graciously agreed to share with you how she found her way to podcasting following the unthinkable loss of a loved one. We can get so busy running on the hamster wheel of content creation that we lose sight of what matters most: creating a meaningful and long-lasting relationship with our audience. In this co...
Jan 16, 2023•1 hr 2 min
You’ve got questions, Avery’s got ANSWERS... in this special EARLY RELEASE episode! On Wednesday, January 4th, Avery Warner (Reality TV Personality, 90 Day Fiance and Host, Chiller Queen Podcas t) posted on her podcast account Instagram story that she would be canceling the next episode of her podcast – at the same time, her guest was, well – spiraling . So what was it that was going down behind the scenes? What could have possibly been so dramatic that Avery had to scrap an entire recorded and ...
Jan 07, 2023•1 hr 27 min
As podcasters, we're building a brand and usually a business - meaning, we want to be perceived as being bold and confident – not only so that people want to listen to our podcast, but also so that they want to purchase our existing income-generating products, services, and memberships. But if we're expecting ourselves to truly inspire and influence the person listening to us in their earbuds for the long-term, we need to actually bring ourselves up to a vibration that's authentically living in ...
Jan 02, 2023•1 hr 16 min
Considering you likely already have a career or other full-time commitment already on your plate when you start your podcast, how are you supposed to a) find the TIME to work on your podcast; and then b) once you do block out the time, how do you get into a FLOW that eventually becomes seamless and starts to function like a well-oiled machine? In this conversation with the queen of organization Laurie Palau, you'll learn all about how Laurie has been able to maintain a manageable podcast workflo...
Dec 26, 2022•1 hr 19 min
It’s rare… like REALLY rare… that I’m BLOWN AWAY by someone’s podcast content – but The Zak Kuhn Show immediately stopped me in my tracks. Everything about Zak’s show is top-notch: his cover art, his audio quality, his writing skills, his intentionality behind the content, his marketing strategy, the caliber of guests – but most impressive of all is Zak's thoughtfulness in the prep he does before each interview, resulting in honest and vulnerable conversations you won’t hear anywhere else. In th...
Dec 19, 2022•1 hr 3 min
It can be scary to wake up every day not knowing whether or not the hard work you’re putting in will ever pay off… it’s a story Clayton Anderson knows all too well after chasing his dream in Nashville for over a decade. In this conversation, Clayton shares insight into the ups and downs of his artist career (including physically watching a decision-maker pull his demo CD out of the trash), the fun and innovative way he was still able to pivot and perform during the early pandemic, what he wishes...
Dec 12, 2022•1 hr 7 min
Did you know ratings and reviews actually have zero impact on your discoverability with regard to the Apple Podcasts algorithm? Well guess what? For once, the algorithm is NOT the king, but ratings and reviews still matter… A LOT! In this conversation with podcast pro Alex Sanfilippo, we discuss how you can make sure you’re creating 5-star content, how to talk to your listeners (& improve your show for them), our perspectives on why ratings and reviews are so important, and a really FUN (&am...
Dec 05, 2022•51 min
Think about this: the attention span of an Instagram user is about 2.7 seconds... but 80% of podcast listeners will finish an ENTIRE podcast episode once they hit play! That means that when you guest on a podcast that speaks to your DREAM clients, you're tapping into a highly targeted and captivated audience, who's leaning in to hear what you have to say. Not only that, but 60% of listeners have purchased something from a podcast ad (hello action-takers)! Even if you haven't yet launched your ow...
Nov 28, 2022•54 min
As podcasters, we’re constantly being told NOT to get into this business with a goal of making money, but I’m here to call BS. I firmly believe that with a thoughtful and consistent strategy and the right mindset, your podcast can certainly become a key component in a thriving business. There are endless ways you can be making money with your podcast, so tune in to hear all about the mindset piece of achieving financial success through podcasting, and what may be holding you back. In this episod...
Nov 21, 2022•55 min
The BEST investment I have made in my podcasting business is attending conferences, because when it comes to this industry, relationships are everything. If you've been considering attending the annual Podfest conference (happening Jan 26-29, 2023), tune in to hear from founder Chris Krimitsos all about what to expect as a first-time attendee, how you can still participate with a tight budget, how to make the most out of your time onsite, what makes Podfest different than any other industry even...
Nov 14, 2022•42 min
Allergies got you congested? You CAN still record that podcast episode and stay on schedule! Last week, you heard an episode I recorded in the height of my allergy symptoms, sounding like absolute GARBAGE lol. After recording that episode, I immediately reached out to vocal coach Kendra Chantelle to make sure you’re set up for recording success, no matter the season. In this episode, we dive deep into things like: exercises and care tips for maintaining healthy vocal chords, quick at-home remedi...
Nov 07, 2022•58 min
It's spooky szn... HAPPY HALLOWEEN! No tricks today, but you are in for a special TREAT! Ever feel like if only you could get HUGE exposure, THEN your podcast will finally take off?! (Guilty!!) While that can certainly be the case for some, you can increase your chances for success by being strategic with the podcast you create following new exposure from a massive platform. In this episode, Avery Warner of 90 Day Fiance shares about her experience building a brand as a reality TV star, includin...
Oct 31, 2022•1 hr 12 min
Curious to know what goes into creating a top true crime investigative series? Tune in to hear all about how James Baysinger has surpassed 1M downloads per season with his Hide and Seek podcast, including what he's learned about responsible journalism, what marketing strategies he uses to be get new listeners, how he responds to threats during investigations, and most importantly: his top tip for how to find a missing person! Launched in 2019 by James Baysinger, the Hide and Seek podcast investi...
Oct 24, 2022•1 hr 14 min
YES, your podcast can be considered a serious small business, and there’s SO much you should be thinking about when it comes to filing your taxes! Tune in to hear about: when you should consider creating a business entity (like an LLC or S-Corp), the biggest deductions you may currently be overlooking, how to approach your tax filing if you have various different income streams, small business loopholes you never knew existed, and so much more! Barbara Schreihans is the Founder and CEO of Your T...
Oct 17, 2022•1 hr 6 min
Edwin Covarrubias started Scary Story Podcast with the intention of sharing user-submitted stories, and after publishing his first few episodes, he realized his audience was asking for more of his original content. Rather than resisting, he embraced the pivot and quickly started to notice his download numbers climbing into the thousands. Now, just about three years since launching, his podcast is averaging 1 MILLION monthly downloads, and his business is thriving… with THREE more existing podcas...
Oct 10, 2022•1 hr 32 min
It’s time for a podcast episode RECOMMENDATION! It’s not even technically a scheduled off-week for the podcast, but I just HAD to share this one with you! Tune in to hear my thoughts about why this episode of SmartLess is worth your time (tenfold!), and then click a link below to listen on your favorite listening app. DIRECT LINKS TO THE FULL EPISODE (#109): Apple Podcasts: https://apple.co/3t2lAvg Spotify: https://open.spotify.com/episode/2mdfLhAyJyH8GqPHTPPnxe More Directories: https://www.sma...
Oct 03, 2022•6 min
At 11-years-old, Liam Larson is proof that ANYONE can have a podcast! Building a lifestyle brand at such a young age is sure to pay off tenfold, even if just for the experience of using your voice to entertain others. In this mini bonus episode, Liam shares how he decided to start his podcast, his process for production, his advice for others, his goals for the future of his podcast, and more! Liam's amazing mom is Jessie Larson, host of The Positively You Podcast and a recent guest on this podc...
Sep 30, 2022•17 min
Trigger Warning: sexual abuse and suicidal thoughts. Listener discretion is advised. While scrolling Instagram one night, I ran across a reel that made me stop in my tracks. An organization I have been following and supporting for years called Together We Rise re-shared (with permission) a TikTok video posted by Myra Van Ry, in which she shared briefly about her journey from growing up within a broken foster care system where she is today – starting her career journey as a first-generation colle...
Sep 26, 2022•1 hr 8 min
You know the feeling… you publish an amazing piece of content and should be excited to share it with the world – but instead, all you feel is the dread of starting the cycle ALL over again. Even though it may sound counterproductive, it’s in times like these that rest is especially important. Tune in to hear more about how to prioritize rest as a content creator, why it’s so important to take messy action, the one thing you should fear more than failure, and our thoughts about whether or not the...
Sep 19, 2022•55 min
You may be missing just ONE THING that could set you apart from all the other requests pouring into your dream guest's inbox! If you're reaching out to big-name guests who you know will bring massive value to your audience, it's important to be super intentional about how you send your pitch. In this episode, we take a deep dive into the exact 10-step framework I've used to land dream guests not only on my own podcast, but on my clients' podcasts as well... and how you can do the same! We wrap w...
Sep 12, 2022•50 min
13k+ Instagram followers in 2 years… and a booming online biz! I’m SO here for it! Get ready to have your mind blown if you’ve been riding the Instagram growth struggle bus like I have. I learned a TON throughout this conversation with Indee Larsen about how she’s been able to crack the code with Instagram, and all of the strategies she shares can be applied to your podcast promotion! Indee Larsen started her teen mom journey unexpectedly at age 17, at a time when she was preparing to play colle...
Sep 05, 2022•1 hr 5 min
We've been talking quite a bit on the podcast recently about identifying our purpose, so it felt perfectly fitting to invite Megan Accardo on to have a conversation, who is the host of the Power Your Purpose podcast! Megan's been podcasting for a few years, and throughout this conversation, she shares real and vulnerable insight into her own journey (including her challenges, how she's overcome them, her download numbers, and even her BEST tips for newbs)! Megan Accardo is a business coach and s...
Aug 29, 2022•1 hr 19 min
Don't let not knowing what the heck you're doing stop you from starting your podcast! When I first discovered Gia Fracalossi, I just knew this was someone I needed to pay attention to. With only 16 episodes live in her podcast feed at the time we recorded this episode together, Gia is putting out content that competes with some of the best in the industry. Gia’s content is real, raw, honest, and relatable – and her BIG dreams are an inspiration to all that she brings along on her ride… the ride ...
Aug 22, 2022•1 hr 19 min
$100k before 1,000 followers!? As much as we as podcasters want to share our message and make an impact, we also want a return on our time and financial investment, amirite!? Many of us are coming into podcasting without a big existing audience, meaning it’s going to take quite a bit of time before we’re able to grow our download numbers to a point where we are able to monetize through traditional sponsorships. So how do we start making some moolah in the meantime? Insert: the KWEEN of tiny audi...
Aug 15, 2022•1 hr 19 min
I spent my whole childhood jumping from sport to sport… and then as an adult, from business venture to business venture (can you relate?)... I’ve always wondered how it is that people can stick with a single passion for years or even decades at a time. I’ve felt envious of their dedication to one thing, because they were able to become really great at something. Meanwhile, I just felt like I was mediocre at a hundred different things. It wasn’t until recently that I discovered the difference bet...
Aug 08, 2022•1 hr 4 min
